Blog - Making Science

Interview with José Antonio Martinez Aguilar: How Generative AI is reshaping the marketing landscape

Digital transformation Martech & Adtech Technology & AI 21 September 2023 5 min

Embracing the Best of Both Worlds: The Benefits of Hybrid Multi-Cloud Environments

Cloud Google Cloud IT Solutions Security 19 September 2023 3 min

AI and Technology: 5 Reasons to invest

Technology & AI 18 September 2023 2 min

Universal Analytics vs. Google Analytics 4 Implementation: Compare them automatically in our dashboard

Martech & Adtech 6 September 2023 5 min

Google Next ’23: Unveiling the AI Revolution | Part 1

Technology & AI 5 September 2023 2 min

Lifetime Value (LTV) in GA4: Analysis and Reports

Martech & Adtech 4 September 2023 3 min

The Future of Universal Analytics Data Post-Sunset: What You Need to Know

Martech & Adtech 29 August 2023 2 min

Privacy Solutions for a New Data Era: Are We Truly Ready?

Martech & Adtech 24 August 2023 2 min

Real-time Anomaly Detection in Your Website’s Sales Funnel – Gauss Data Quality

Martech & Adtech Technology & AI 14 August 2023 3 min

Grow your search strategy with Search Ads 360

Advertising Martech & Adtech 10 August 2023 2 min

E-Commerce in Healthcare: Trends, Challenges, and a Success Story

E-commerce Martech & Adtech 31 July 2023 3 minutos

Server Side and Facebook CAPI: Data Governance and Accuracy of Collected Data

Martech & Adtech 24 July 2023 2 minutos

Lifetime Value (LTV) in GA4: Analysis and Reports

E-commerce Martech & Adtech 17 July 2023 3 min

Meet the Expert! ✨ Making the most of Privacy with Kay Friel

Martech & Adtech 13 July 2023 2 min

The Push of AI in Marketing: How These 3 Spanish Brands and Their Partners Did It

Digital transformation 11 July 2023 5 min

Preserve your data with GA4! Discover the benefits of the platform

Marketing Analytics Martech & Adtech 10 July 2023 2 minutos

Meet the Expert! ✨ Making the most of Display & Video 360 with Daisy Kishler

Martech & Adtech 29 June 2023 2 min

Hyper-personalization Strategy: Build Stronger Relationships with Your Customers and Boost Your Sales

E-commerce Marketing Analytics Technology & AI Uncategorized @us 26 June 2023 5 min

Keep Your Google Universal Analytics History Using BigQuery

Martech & Adtech 21 June 2023 2 min

Why Your Looker Studio Charts and Data Aren’t Loading and How to Fix It

Martech & Adtech 21 June 2023 2 min

Meet the Expert! ✨ Making the most of Search Ads 360 with Sam Neerhof

Martech & Adtech 20 June 2023 2 min

Meet the Expert! ✨ Making the most of GA4 with Eric Perrin

Martech & Adtech 15 June 2023 2 min

Maximizing Your Data with GA4 Measurement Protocol: A Comprehensive Guide

Martech & Adtech 12 June 2023 3 min

Unlocking the Power of Data with Google’s Looker Studio and Data Studio Integration

Martech & Adtech 7 June 2023 2 min

Deep Links in GA4

Martech & Adtech 30 May 2023 2 min

Accelerate Your Digital Business with Google Marketing Platform (GMP)

Martech & Adtech 23 May 2023 5 min

Data Quality: A solution to ensure the quality of your data

Martech & Adtech 15 May 2023 3 min

Unlock Smarter Marketing with Advanced Marketing Analytics (AMA)

Martech & Adtech 9 May 2023 5 min

What advantages does predictive analytics offer to your business?

Digital transformation Marketing Analytics 1 May 2023 2 min

Making Science launches Trust Generative AI, built on Google Cloud Platform and OpenAI

Corporate Technology & AI 20 April 2023 2 min

4 attribution tools to resolve web-app tracking and attribution discrepancies

Martech & Adtech 17 April 2023 2 min

Three GA4 Data Loss Solutions

Martech & Adtech 10 April 2023 3 min

Gauss: Artificial Intelligence Engine for Marketing and Sales

Digital transformation Technology & AI 29 March 2023

How is AI-Generated Content Changing the Game?

Technology & AI 27 March 2023

Paying (in) Attention? A guide to thriving in the attention economy of 2023

Technology & AI 20 March 2023

Efficiently maintaining serverless data lakes in Google BigQuery

Marketing Analytics 15 March 2023 3 min

Pioneering applications of AI in advertising

Martech & Adtech Technology & AI 14 March 2023 3 min

Handling attribution issues

Martech & Adtech 6 March 2023 3 min

Meet the Expert! ✨ Making the most of Campaign Manager with Cass Grimm

Martech & Adtech 6 March 2023 2 min

The end of Google Optimize: what businesses need to know

E-commerce Martech & Adtech 28 February 2023 5 min

ChatGPT for SEO experts

Technology & AI 17 February 2023 5 min

Top 5 SEO recommendations for 2023

E-commerce 13 February 2023 4 min

The future is in the cloud: Advantages of cloud computing services

Technology & AI 7 February 2023 3 min

UX/UI tips to improve your website

E-commerce 31 January 2023 2 min

From volume to value: Improve your campaigns with Gauss Smart Advertising

Technology & AI 23 January 2023 3 min

Four things you should know before augmenting your staff

Staff Augmentation 19 January 2023 3 min

Data and AdTech Trends: 2023

Martech & Adtech 13 January 2023 5 min

How Staff Augmentation can benefit your business

Staff Augmentation 28 December 2022 5 min

Increase your sales by up to 20% by activating AI in your digital advertising campaigns

Martech & Adtech 22 December 2022

Customer Data Platform (CDP): how best to manage first-party data

Martech & Adtech 15 December 2022

Looker and Data Studio: an integration that enhances Google’s BI

Martech & Adtech 9 December 2022 2 min

Personalization and testing: how CRO can boost your sales

E-commerce 7 December 2022 2 minutos

Google Enhanced Conversions: greater precision + more privacy

E-commerce 28 November 2022 3 min

Web Security: How to protect your most valuable digital assets

Technology & AI 21 November 2022 5 minutes

Maximize your sales with Marketing Mix Modeling

Martech & Adtech 21 November 2022

Protection based on the Zero Trust model

Martech & Adtech 16 November 2022 2 min

World Cup and Black Friday: Navigating High Levels of Expected Competition in Q4

Advertising 9 November 2022

Want to work for Making Science? Learn how here

Corporate 7 November 2022 3 min

Integrating Google Analytics attribution reports in Google Data Studio

Martech & Adtech 24 October 2022 2 min

Sub-properties of GA4: what they are and when to use them

Martech & Adtech 18 October 2022 2 min

ProxySQL, a Google Cloud Platform alternative to SQL database management

Technology & AI 10 October 2022 2 min

Personalize your ads and reduce costs with Gauss Dynamic Creatives

Advertising 3 October 2022 2 min

Trends that are (already) revolutionizing interaction with mobile devices

Technology & AI 30 September 2022

Protect your websites and applications with Google Cloud Armor WAF

Technology & AI 12 September 2022 2 minutes

Security Command Center: Strengthen your company’s security with Google Cloud (GCP)

Technology & AI 22 August 2022 2 minutes

Making the web more accessible and inclusive

Technology & AI 15 August 2022 1 minute

TikTok OR: The Art of Using Influencer Marketing to Communicate with Gen Z

Advertising 11 August 2022 2

Find out how Consent Mode can add value to your analytics with GA4

Martech & Adtech 4 August 2022 2 minutes

What is GIT and why it is so important to use it in our projects

Technology & AI 22 July 2022

Trends of a new era: Contextual Cookieless Targeting

Martech & Adtech 18 July 2022 2 minutes

6 tips to future-proof your travel business

Martech & Adtech 7 July 2022

Boost Campaigns with CAPI: Unlock High-Value Audiences via Offline Conversion Data

Martech & Adtech 28 June 2022

GA4: a new solution for solving companies’ current and future data challenges

Martech & Adtech 14 June 2022

The Get It Done Guide To CRO: Part 6

Martech & Adtech 27 May 2022

Pardot renamed to “Marketing Cloud Account Engagement”

Martech & Adtech 26 May 2022

The Get It Done Guide To CRO: Part 5

Martech & Adtech 18 May 2022

Datativity: How is data related to creativity?

Advertising 16 May 2022

The Get It Done Guide To Conversion Rate Optimization (CRO): Part 4

Martech & Adtech 13 May 2022

Google sets July 2023 as the end date for Universal Analytics

Technology & AI 10 May 2022

The Get It Done Guide To CRO: Part 3

Martech & Adtech 6 May 2022

The Get It Done Guide To CRO: Part 2

Martech & Adtech 28 April 2022

The Shift to Shoppable Media

Advertising 26 April 2022

The importance of online marketplaces for businesses

Advertising 13 April 2022

NFTs: Future or Flop?

Martech & Adtech 11 April 2022

The Get It Done Guide To Conversion Rate Optimization (CRO): Part 1

Martech & Adtech 7 April 2022

Back to the future with WordPress

Technology & AI 4 April 2022

Human-Centric Marketing: The Marketing Strategy of the Future

Advertising 30 March 2022

Improve Customer Relationships through Salesforce’s Customer Data Platform

E-commerce 29 March 2022

Optimization 201 Transcript

Martech & Adtech 24 March 2022

Don’t wait to get lucky: Start testing today

E-commerce 17 March 2022

Overcoming the cookieless challenges in E-commerce marketing

E-commerce 14 March 2022

Gauss Framework: Machine Learning Solutions to Optimize your Advertising Sales Strategies

Martech & Adtech Technology & AI 9 March 2022

Making Science reinforces the purpose of its brand and moves toward “digital acceleration”

Corporate 3 March 2022

Leveraging the rise of the digital traveler and User-Generated Content

Martech & Adtech Technology & AI 25 February 2022 3 mins

An Insightful UX Love Story

E-commerce 9 February 2022

Making Science at Quantum LEAP 2022

Technology & AI 7 February 2022

Privacy – A deeper look on Data Privacy Day

E-commerce Martech & Adtech 27 January 2022

Marketing: The trends of 2022

Martech & Adtech Technology & AI 25 January 2022

Can AI improve your eCommerce cross-selling success?

E-commerce 13 January 2022

Analyze without limitations, Connect to BigQuery!

E-commerce 10 January 2022

10 trends for leveling up your web design in 2022

E-commerce Martech & Adtech 7 January 2022

Making Science US’ Travel Predictions for 2022

E-commerce 4 January 2022

Making Science US at Quantum LEAP Conference

Martech & Adtech 22 December 2021

GA4 & DV360: discover the benefits of this new integration

Martech & Adtech 21 December 2021

Introducing the new generation of Google Analytics: GA4

Martech & Adtech 16 December 2021

How to prepare your programmatic strategy for the December holiday season

E-commerce 3 December 2021

Demystifying DataLayers

Martech & Adtech 22 November 2021 3 min

Consent Mode: Google’s new solution for respecting consent rules

E-commerce 12 November 2021 5 min

Customer Data Platform: How to Handle First-Party Data

Martech & Adtech 6 November 2021 8 min

Boost your sales this Black Friday Season with TrueView For Shopping

E-commerce 27 October 2021 5 min

CRO for campaigns

Martech & Adtech 15 October 2021 10 minutes

Meet Making Science in New York City at Programmatic I/O 2021

Technology & AI 1 October 2021 2 minutes

Connect Google Sheets with BigQuery for Fun and Profit

Marketing Analytics Technology & AI 19 August 2021 2 mins

The business value in using SQL views for metrics and KPI calculations

Marketing Analytics 15 July 2021 2 minutes

Companies can lose up-to 25% of their Data if they do not implement new privacy solutions

Martech & Adtech 7 June 2021 2 min

Top Digital Marketing Priorities For 2021

Martech & Adtech 16 December 2020 5 minutes

Understanding Conversion Rate Optimization (CRO)

Martech & Adtech 19 November 2020 2 min

Want More Direct Bookings on your Hotel Website? Stop Doing These 4 Things

E-commerce 21 October 2020

10 Important Questions to Ask Before Hiring a Digital Marketing Agency

E-commerce 25 September 2020 2 min

Why Personalization in Digital Marketing is Key in 2021

Technology & AI 21 September 2020 2 min

CRO is essential to your business. Here’s why:

Martech & Adtech 2 September 2020 2 min

10 UX Trends For 2020

Martech & Adtech 24 June 2020 2 min

3 Steps to Personalizing Your User Journey

E-commerce 18 June 2020 2 min

A different User Journey this 4th of July

E-commerce 10 June 2020 2 min

An Agile approach to CX Research

E-commerce 28 May 2020 2 min

How to build a user journey, methodologies and tools

E-commerce 20 May 2020 2 min

Why are user journeys important?

E-commerce 6 May 2020 2 min

How the Coronavirus is Impacting the User Journey

E-commerce 21 April 2020 2 min

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