Cloud for Marketing
Turn raw marketing data into profitable revenue, natively in Google Cloud.
Connect your marketing ecosystem directly to enterprise infrastructure. Drive higher return on ad spend, build secure first-party data foundations, and automate personalized creative — all powered by Google Cloud and Gemini AI.
The problem with most marketing stacks
Data everywhere. Intelligence nowhere.
Wasted ad spend on unlikely buyers
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Predictive audience scoring with Sibyl in BigQuery
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Suppress low-intent traffic, push budget to high-propensity converters
Disconnected ads & cloud systems
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Native ads-to-cloud integration
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Bridge GA4, Google Ads, and DV360 directly into your data warehouse
Siloed customer data
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Enterprise data foundation in BigQuery
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Single-customer-view, without recurring third-party CDP licenses
Generic ad creative at scale
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Gemini AI dynamic personalization
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Automated 1-to-1 creative across search, display, and video
Core capabilities
Three layers, one architecture.
A secure, scalable data foundation is mandatory before deploying AI — everything below is built on top of it.
01
Enterprise Data Foundation
- First-party data activation — scalable "CDP Light" architectures in BigQuery, no external CDP license.
- Seamless GCP & GMP integration — unify DV360 and Search Ads 360 with enterprise cloud storage.
- Data governance — server-side tagging, pipeline engineering, privacy-safe controls.
02
Gemini-Powered Creative
- AI creative workflows — centralize production under Gemini for brand safety and consistency.
- 1-to-1 personalized video — dynamic ad variations generated from existing assets.
- Self-service AI interfaces — custom UIs so marketing teams operate AI tools independently.
03
Measurement & Prediction
- Modern MMM — true incrementality via Google Meridian and custom comparative models.
- CLV forecasting — GA4 BigQuery exports forecast long-term value and churn risk.
- Real-time activation — predictive insight feeds automated real-time bidding.
Sibyl: the predictive audience engine already sitting inside your GA4.
Your Google Analytics 4 already collects what's needed to identify high-value buyers. Sibyl trains ML models natively inside your Google Cloud project to score visitors and build high-converting audiences — zero license fees, complete data privacy.
100% in-cloud executionBigQuery SQL
License fees$0
Setupone command
- First-party propensity scoringEvery visitor scored 0–100 on likelihood to purchase, sign up, or submit a lead form.
- Automated audience exportHigh-intent scores flow directly into GA4, Google Ads, and DV360 to power Smart Bidding.
- Budget protectionSuppress low-propensity bands from remarketing to stop paying for non-buyers.
- Lookalike & value rulesFeed high-value signals to Google's bidding algorithms to steer budget toward top-tier prospects.
Why Making Science
Partner-grade expertise, full ownership.
Google Cloud & GMP Premier Partner
Deep technical expertise across both ad platforms and enterprise cloud architecture.
Built for your needs
Guidance and navigation of the marketing ecosystem, building tools that accelerate outcomes on clean data.
Full ownership, no lock-in
Complete ownership of your cloud architecture and predictive models — no vendor lock-in, ever.
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