Why work with a
GMP Sales Partner?

In a data-conscious world, GMP Sales Partners ensure you have 100% transparency, contractual ownership of your technology and underlying data, and full access to your GMP accounts. In addition to contracting, Making Science delivers expert support and services to our GMP customers.

Data and tech at the service of media

GMP Contracts

We elevate Google Marketing Platform technology with our own solutions. Our experience and our in-house solutions, in combination with the Google Marketing Platform tools, allow us to offer a complete and high-quality service as well as providing added value to our clients’ strategies.

Contracts with Making Science for Google Marketing Products involve engaging in a formal agreement to receive services related to DV360, CM360, SA360, and GA4.

Reactive Technical Support: 24-hour SLA.
Proactive Support: Regular consultations and recommendations.
GMP Training: Access to a library of resources.
Basic Setup Services: Onboarding support.
Customizable Essentials Packages: Tailored solutions.
Advanced Setup Options: Specialized support for DV360, GMP, and 3rd Party linking.
À La Carte Projects: Various services covering specific needs.

Implementation & Services

Implementation and services provided by Making Science cover the technical setup, optimization, and ongoing support for DV360, CM360, SA360, and GA4.

Dedicated Support: Access to a dedicated team of experts for each platform.
Training and Guidance: Comprehensive training on the Google Marketing Platform.
Customized Solutions: Tailored services to meet specific business requirements.
Proven Track Record: Assurance of success with a track record of client achievements.

Training & Enablement

Training and enablement services offered by Making Science focus on educating clients on the effective use of Google Marketing Products, including DV360, CM360, SA360, and GA4.

Comprehensive Training: Covering a range of topics through on-demand resources, live webinars, and personalized sessions.
Skill Development: Empowering clients with the knowledge to independently navigate and optimize campaigns.
Continuous Improvement: Ensuring clients stay informed about the latest advancements and best practices in digital marketing.

Privacy

Years of navigating strict EEA regulations have honed our global privacy and platforms teams into expert consultants. Customers leverage our experience to right-size data management and durable technology decisions, adopt Google’s Foundations for Durable Ads, AI Essentials, and deploy interoperable solutions such as composable CDPs and cleanrooms. Our team focuses on four 3PCD service areas.

Durable Infrastructure: Tag/architecture audits and implementation of Google tag/GTM, Enhanced Conversions, CM360 conversion definition
Measurement & Attribution: GA4, Consent Mode V2, User-ID, CM360 architecture, SSGTM, API integrations
Consumer Engagement: Customer Match automation/CMU integration, PAIR, predictive AI for audiences and VBB/Custom Bidding
Performance Enhancing Technology: Making-Science built tech to supercharge Google performance by improving accessibility and streamlining adoption of AI embedded in Google Ads, GMP, and Cloud platforms.

Media Strategy Consulting & Management

Media strategy consulting and management services by Making Science involve strategic planning, analysis, and optimization of advertising campaigns using DV360, CM360, SA360, and GA4.

Comprehensive Services: Covering analysis, reporting, audience strategy, data integrations, custom bidding strategies, experiments, and account audits.
Expert Consultancy: Leveraging industry expertise to design and implement effective media strategies.
Optimization for Performance: Ensuring campaigns are continuously refined for optimal results.