AI SOLUTIONS
Driving digitalization with innovation and technology
Gauss AI, ad-machina and Trust Generative AI are Making Science's technology platforms, specialized in marketing solutions to increase sales and improve investment efficiency through AI and FPD.
The journey from data to activation
Gauss Data Collect
Collects web browsing data and integrates it with the rest of your organization’s data to map your customers’ journey for a 360º view.
Gauss Smart Advertising
Increase efficiency and get higher quality leads using machine learning to determine which users are most valuable to your business.
Gauss Offline conversions
Enrich the audiences prioritized by marketing platforms and optimize your paid campaigns by sending data from your CRM & call centers containing information on sales, returns, or cancellations to integrate them with the user’s online behavior.
Gauss Dynamic Creatives
Engage your audiences more effectively by displaying the most appropriate product on Facebook for the specific interests that each user has shown on your website.
Ad-machina
Ad-machina leverages real-time user data to hyper-personalize your Google Ads. With its multilingual capability, it crafts targeted ads, optimizing each for the searcher's intent. The result: improved shopping experiences and amplified ROAS.
Gauss Data Quality
Compares data from different measurement platforms to proactively detect discrepancies in key business KPIs and receive real-time alerts to help you resolve issues and minimize the impact on your business.
Gauss Attribution
Design an attribution model tailored to your business objectives so that your advertising spend remains aligned with actions that have generated the best results, from impression to conversion to sales.
Gauss Connected TV
CTV offers brands incremental reach, access to younger audiences and more granular targeting possibilities. Gauss Connected TV solves the challenges of planning, measurement and reporting, with a console that allows brands to plan and measure their TV campaigns (linear and connected) in an integrated way.
Gauss MMM
Gauss MMM use your First Party Data together with context data to evaluate your brand's sales drivers to give you the agility you need for media planning. It allows you to allocate your media budget, in the RIGHT CHANNEL and at the RIGHT AMOUNT, to achieve your sales objectives and maximise your ROI.
Trust Generative AI
Trust Generative AI integrates with top-tier Generative AI tools like those from Google and OpenAI. Beyond securing and refining outputs, it drives down operational costs, boosts shopping campaign conversions, and amplifies SEO and SEM campaign relevance. Its human-in-the-loop feature ensures consistent accuracy.
Gauss Data Quality
Compares data from different measurement platforms to proactively detect discrepancies in key business KPIs and receive real-time alerts to help you resolve issues and minimize the impact on your business.
Gauss Data Collect
Collects web browsing data and integrates it with the rest of your organization’s data to map your customers’ journey for a 360º view.
Gauss Attribution
Design an attribution model tailored to your business objectives so that your advertising spend remains aligned with actions that have generated the best results, from impression to conversion to sales.
Gauss Smart Advertising
Increase efficiency and get higher quality leads using machine learning to determine which users are most valuable to your business.
Gauss Offline conversions
Enrich the audiences prioritized by marketing platforms and optimize your paid campaigns by sending data from your CRM & call centers containing information on sales, returns, or cancellations to integrate them with the user’s online behavior.
Gauss Dynamic Creatives
Engage your audiences more effectively by displaying the most appropriate product on Facebook for the specific interests that each user has shown on your website.
Ad-machina
Hyper-personalize your search ads for each user and search, analyzing consumer behavior that moves them towards the purchase phase.
Gauss Connected TV
CTV offers consumers a wide variety of content, from streaming apps to games and OTT channels. On the other hand, CTV offers brands incremental reach, access to younger audiences and more granular targeting possibilities. Gauss Connected TV solves the challenges of planning, measurement and reporting, with a console that allows brands to plan and measure their TV campaigns (linear and connected) in an integrated way.
Gauss MMM
Gauss MMM use your First Party Data together with context data to evaluate your brand’s sales drivers to give you the agility you need for media planning. It allows you to allocate your media budget, in the RIGHT CHANNEL and at the RIGHT AMOUNT, to achieve your sales objectives and maximise your ROI.
Trust Generative AI
Ai generated content validation and optimization.
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