The countdown to one of the season’s largest shopping holidays and the biggest sale of the year, Black Friday 2023 and “Black Week” has officially begun. In 2023, Black Friday falls on Friday, November 24, and Black Week extends over the 7-day period leading up to this date. The holiday marks the start of the Christmas shopping season and is an opportunity for people to shop digitally as well as in physical stores at favorable prices.
While Black Friday may seem a way off, now is the perfect time to begin your Black Friday digital marketing strategy and start optimizing your website. To see timely results, it’s crucial to focus on your digital marketing and SEO strategy early, aiming to enhance performance and maximize Black Friday sales. With heightened competition during the Black Friday sales period, SEO becomes paramount in improving visibility. If SEO isn’t yet part of your long-term plan, consider integrating it soon. It’s not just a quick solution but a strategic tool that consistently attracts quality traffic.
Make 2023 your Black Friday year with the help of Making Science’s top 5 tips! Let’s start with the basics:
What is SEO?
SEO stands for Search Engine Optimization and is a method that uses technical measures and content optimization to increase organic traffic and rank higher on the results page of search engines such as Google, Bing, and more.
How should I use SEO to prepare my Black Friday digital marketing strategy?
Review Website Performance
During Black Friday, customers are inundated with ads from numerous merchants. To excel, it’s not enough to offer great deals; your website must be fast and glitch-free. Poor website performance, whether on mobile or desktop, risks losing potential customers, especially during this peak shopping season. Ensure your website performs optimally by checking its performance in advance and making necessary technical adjustments. SEO isn’t just about text and keywords; technical SEO is crucial for higher search rankings. Typically, SEO professionals collaborate with developers to achieve this.
Optimize Landing Pages
For better visibility during Black Friday and Black Week, create optimized landing pages tailored for the occasion. Start early, as search engines require time to crawl and index. Landing pages for Black Friday, Black Week, and Cyber Monday can be reused yearly. Ensure they remain “evergreen,” meaning they stay relevant. Refresh and optimize existing landing pages on the topic. Update elements like Meta Titles, Meta Descriptions, H1 titles, and image tags. For instance, an electric toothbrush company might optimize their site as follows:
- URL: company.com/black-friday
- Meta Title: 40+ Black Friday Electric Toothbrush Deals 2023! Best in test & Black Week prices!
- Meta Description: Black Week & Black Friday electric toothbrush deals 2023! Discount on electric toothbrushes online, big savings. Rechargeable, efficient & affordable!
- H1 Title: Best Black Week & Black Friday Electric Toothbrush deals 2023.
Write text for humans – and for robots
SEO, when integrated into routines, becomes second nature for website content creation. The key is to structure text clearly, accurately, and with relevant keywords. While writing for search bots can boost organic traffic, it’s crucial to cater to human readers, who ultimately decide to make purchases. Balance SEO-friendly writing that appeals to both bots and your target audience. This approach is vital not just for Black Friday, but year-round.
Collect positive reviews
Search engines prioritize pages with high authority, which can be built in several ways. Product reviews, whether positive or negative, are seen by search engines as signals that can impact organic rankings. While it’s uncertain how many positive reviews directly affect your rankings, remember that manual graders will assess the Search Engine Result Pages to determine which results are most relevant and should be prioritized. Beyond search engine preferences, reviews can sway hesitant customers to finalize their purchases. Prioritizing reviews and customer satisfaction is vital year-round, but especially so for Black Friday and Black Week 2023 by integrating them into your pages.
Keyword strategy for Black Friday
A strategic keyword approach is essential from beginning to end, especially for Black Friday SEO. Emphasizing long-tail keywords, which combine two or more crucial keywords, helps guide customers to what they seek. “Black Friday” and “Black Week” are key terms to optimize. Combining them with terms like “Deal,” “Offer 2023,” or “savings” and product-related words yields targeted search results. See the examples below:
- Black Friday Electric Toothbrush Deal
- Black Friday Offer Airpods
- Black Friday savings Trainers
Black Friday, set for November 24th, 2023, always follows Thanksgiving. But don’t forget about Cyber Monday, which is on November 27th. While Cyber Monday originally catered to online shoppers, Black Friday deals are now widely available online too. When optimizing for Cyber Monday, it’s crucial to target specific keywords and phrases. Even though Black Friday and Cyber Monday are days apart, their search behaviors might differ. If unsure, tools like Google Keyword Planner, Google Trends, or SEMrush can help analyze search patterns and pinpoint key terms.
Black Friday is an incredible opportunity for all e-commerce businesses to boost their sales. Investing in SEO for the holiday season is a simple, cost-effective measure that continues to deliver results.
Making Science is a full-service media agency with extensive experience in SEO optimization on different platforms. Contact us if you want to know more about how you can create a strategy to improve your Black Friday 2023 SEO!