- The company commits to digital acceleration by combining its strong capabilities in technological development with its digital strategy acumen.
- The new tagline on the logo coincides with the final integration of the brands Omniaweb in Italy, Celsius in France, and Nara Media in the UK under the brand “Making Science.”
Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital acceleration, has announced a change to its logo to reinforce the meaning of its brand and make its value proposition more tangible. In this way, the company consolidates its commitment to digital acceleration, combining its strong capabilities in technological development with its digital strategy acumen.
The main reason behind the change has to do with the evolving needs of its customers and the market in general. These days, nearly every company has been transformed into a digital business, so the phrasing is becoming obsolete. With the introduction of the new tagline “The digital acceleration company,” the consultancy illustrates its commitment to optimizing and activating digital channels, with a strong focus on digital strategy and digital business capabilities.
“More and more companies are embracing the processes of the future and taking their businesses a step further. Most organizations already understand the importance of going digital. At Making Science, we want to help them accelerate and optimize their technology efforts,” explains José Antonio Martínez Aguilar, Chairman & CEO of Making Science. Digital transformation is not enough, and companies need to understand the importance of moving faster because the world is accelerating thanks to technology and communications. Companies that are not able to move faster in their decision making and processes will be left behind.
This change coincides with the definitive integration of the brands Omniaweb in Italy, Celsius in France, and Nara Media in the UK. From now on, these three companies will become part of the “Making Science” umbrella. As the companies unite, the company shows its strength and the ability to operate across the European continent (and beyond).
The consultancy firm acquired the Italian company, Omniaweb, in October 2020 to strengthen its presence in the country, where it had already been present since 2019. At the beginning of 2021, the company entered the United Kingdom with the purchase of Nara Media, a market in which it has always placed great confidence due to its size and global relevance. In France, it purchased Celsius and Loyal to consolidate its position in programmatic and provide services locally to French clients with whom it operates from Spain.