In the era of automated advertising and artificial intelligence, we have more tools than ever to unlock the full potential of our campaigns. A prime example is Meta’s Advantage+ Shopping Campaigns, where AI plays a fundamental role in optimizing results. These campaigns analyze millions of signals to identify users most likely to engage, purchase, or click on an ad, maximizing performance through data-driven insights.
With automation handling campaigns and audience targeting, creativity becomes the primary focus for optimization. Studies show that creativity is a major driver of campaign performance on platforms like Meta, where brands have only milliseconds to capture users’ attention in an increasingly competitive environment. Additionally, the high volume of ad impressions can lead to creative fatigue, significantly impacting campaign results.
This new digital paradigm highlights the importance of audience automation, but above all, positions creativity as a key lever for advertisers. Recognizing this shift, Making Science launched ad-machina for Social, extending its automated creative generation capabilities from Search and Performance Max to Meta. ad-machina leverages AI to enhance Meta campaign management, helping brands maximize their advertising investments.
What can ad-machina offer you?
ad-machina is designed to help advertisers maximize the value of their Meta campaigns through automation and the use of AI. Through the API, the tool allows campaigns to be created, managed and published in record time, giving advertisers a competitive advantage by significantly reducing execution times while ensuring continuous optimization.
What sets ad-machina apart is its ability to connect to the customer’s first-party data. This opens up a range of possibilities to automate campaigns directly aligned with business objectives, using customized rules such as:
- Automation based on sales data: The advertiser can set up rules so that sale ads automatically include the best-selling or high in-stock products. This not only saves time, but also ensures that ads are always aligned with business needs.
- Adaptation to seasonality and local behavior: for global brands, ad-machina can adjust creatives based on seasonality and local preferences. This is especially relevant for industries like fashion, where demand greatly varies depending on location, seasonality and the weather. By connecting weather data, advertisers can show different product categories for each geographic location.
- Margin optimization: by connecting product margin data, ad-machina can prioritize the promotion of categories, brands or products that offer higher margins, helping to maximize the value of each euro invested in Meta.
The most disruptive aspect of ad-machina is its ability to apply AI to analyze and improve creative. Meta uses creative as a crucial signal in its Advantage+ campaigns, and ad-machina leverages this intelligence to help advertisers discover which elements within their creative drive better campaign performance.
For example, ad-machina can analyze factors such as:
- Whether the people in the images are smiling.
- Whether natural light is used in the photos.
- The visual style of creativity.
These details, often overlooked because they are difficult to analyze, can make all the difference in a campaign’s performance. Once the technology identifies key success factors, it allows AI-enabled creative to be adapted to incorporate these improvements. This ability to generate new creative quickly solves one of the biggest challenges facing Meta advertisers: creative fatigue.
In a dynamic environment like Meta, where ads quickly reach their fatigue point, the ability to refresh creatives frequently is essential to maintain performance. ad-machina simplifies this process, reducing dependence on creative teams to perform constant refreshes, helping Meta’s algorithms find the right audience through signals like CTR (Click-Through Rate). In automated campaigns like Advantage+, where the audience is no longer selected by the advertiser, CTR becomes a crucial signal to guide the algorithms towards users with the highest purchase intent.
This all happens in real time and without human intervention, allowing advertisers to focus on strategy while the tool takes care of the entire execution.
Making Science: Leader in AI for Creativity
With ad-machina, Making Science positions itself at the forefront of AI-powered creativity. This tool not only enables advertisers to optimize their campaigns on Meta, but also transforms the way they manage their advertising spend, aligning creative with business needs and using AI to maximize performance.
In an era where automation is redefining digital advertising, creativity is the key to success. ad-machina empowers brands to thrive in this new era, ensuring campaigns remain fresh, engaging, and highly effective.
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