The popular website optimization tool, Google Optimize, is set to be discontinued in September 2023. This announcement has shocked the digital marketing community. Many businesses rely on it to perform their optimization experiments to boost online conversions and improve overall user experience.
If you are currently using Google Optimize, you might be wondering what alternatives are available to you. In this blog post, we explore some of the available options to help you make an informed decision about your next steps.
While this move might seem objectionable, it’s important to note that Google has promised to support Optimize until the end of its lifecycle. This means that you can continue to use the tool until September 2023. But, as we all know, time flies. Migrating data and training team members on a new tool take time, so the sooner you transition the better.
What are some of the Alternatives to Google Optimize?
There are many optimization and personalization tools available in the market. We are not going to list all of them; that would make this article unreadable. However, we want to highlight some tools that our team members at Making Science are using or have used to help our clients’ conversion rate optimization (CRO) efforts.
Visual Website Optimizer (VWO)
VWO is a website optimization tool that allows you to create and run experiments on your website to improve its performance. This tool also provides heatmaps and session recordings to help you understand user behavior on your site.
One of the biggest advantages of VWO is its user-friendly interface and easy-to-use What You See Is What You Get editor. It’s easy to use while still providing advanced tools for developers that do have coding knowledge. Additionally, VWO offers a wide range of integrations with other tools, such as Google Analytics and Salesforce.
Optimizely is another popular website optimization tool that allows you to create and run experiments on your website. With Optimizely, you can run A/B tests, multivariate tests, and personalization campaigns to improve your website’s performance. It also provides advanced targeting capabilities, allowing you to target specific user segments with your experiments.
One of the key benefits of Optimizely is its powerful reporting capabilities. The tool provides real-time reports and insights, allowing you to quickly make data-driven decisions about your website optimization strategy. Additionally, Optimizely offers a wide range of integrations with other tools, such as Google Analytics and Salesforce.
Monetate is a leading personalization platform that helps businesses deliver personalized experiences to their customers across multiple channels. One of Monetate’s key features is its AI-driven decision engine, which analyzes customer data in real-time. This allows you to deliver personalized recommendations and experiences that are tailored to each individual user. When businesses deliver relevant and engaging experiences, they are more likely to convert and have higher customer loyalty.
Additionally, Monetate’s platform includes a range of testing and optimization tools, which allow businesses to test different variations of their website or app to determine what works best for their audience. This helps businesses improve their conversion rates and increase revenue over time. Overall, Monetate is a powerful tool for businesses looking to improve their customer experience and boost their bottom line.
Adobe Target is a website optimization tool that allows you to create and run experiments on your website to improve its performance. With Adobe Target, you can run A/B tests, multivariate tests, and personalized experiences to target specific user segments. The tool also provides AI-powered recommendations to help you optimize your website even further.
One of the biggest advantages of Adobe Target is its seamless integration with other Adobe tools. If you’re already using other Adobe products, such as Adobe Analytics or Adobe Campaign, then Adobe Target will integrate seamlessly with them. Additionally, Adobe Target provides a wide range of integrations with other tools, such as Google Analytics and Salesforce.
Dynamic Yield is another popular personalization platform that offers a range of features to help businesses optimize their customer experience across different channels. One of the key benefits of Dynamic Yield is its ability to unify customer data across multiple touchpoints, including websites, mobile apps, and email campaigns. This allows businesses to create a complete view of each customer’s behavior and preferences, which can be used to deliver personalized experiences that are tailored to each individual user.
Dynamic Yield also offers a range of testing and optimization tools, which allow businesses to test different variations of their website or app to determine what works best for their audience. This helps companies to improve their conversion rates and drive more revenue over time. Finally, Dynamic Yield offers a range of integrations with other marketing tools and platforms, making it easy for businesses to incorporate personalization into their broader marketing strategy. Overall, Dynamic Yield is a powerful tool for companies looking to improve their customer experience and drive more revenue from their digital channels.
Which Tool Should You Choose?
When it comes to choosing a website optimization tool to replace Google Optimize, there’s no one-size-fits-all solution. Each tool has its strengths and weaknesses. You’ll need to evaluate your business needs to determine which tool is right for you.
That being said, we can offer you a few tips and recommendations:
Ease of Use
If you’re not familiar with coding or website development, then ease of use should be a key consideration when choosing a website optimization tool. Look for a tool that has a user-friendly interface and doesn’t require extensive coding knowledge.
VWO is a great option for beginners, as it has a simple and intuitive interface that allows you to create experiments quickly and easily.
If you’re looking for a more advanced website optimization tool, then you’ll want to consider a tool with advanced features such as targeting and personalization.
Optimizely, Monetate, or Dynamic yield are good options for advanced users, as they offer a wide range of advanced features such as adaptive targeting, which allows you to personalize your website based on user behavior.
Integration with Other Tools
If you’re already using other tools for website analytics or customer relationship management, then you’ll want to choose a website optimization tool that integrates seamlessly with those tools.
Adobe Target is a good option if you’re already using other Adobe tools, as it integrates seamlessly with other Adobe products.
In conclusion, while the discontinuation of Google Optimize may come as a surprise, it’s important to remember that there are many other website optimization tools available. Take the time to evaluate your business needs and choose a tool that meets your specific requirements. Whether you choose VWO, Optimizely, Monetate, Dynamic Yield, Adobe Target, or another tool entirely, the most important thing is to keep optimizing your website to improve its performance and boost conversions.
If you’re interested in learning more about conversion rate optimization, check out some other recent blog entries:
The Get It Done Guide To Conversion Rate Optimization (CRO): Part 1
Or, get in touch with our team today and we can help you make the right call.