Making Science Expands in the Nordics through Joint Venture

30 January 2024

Madrid, 30 January 2024 – Making Science has expanded its global presence with the establishment of a joint venture with NØRR3 in Finland. As a result of this joint venture, the partners will be able to give their customers in Finland the best of both worlds: a local, experienced and dedicated agency with media and insight expertise, with global data and technology expertise provided by Making Science.

Making Science has been present in the Nordics since early 2022, when it acquired a 69.8% (now 76.14%) stake in the holding company of Tre Kronor Media and its affiliates, which operate in Sweden, Denmark and Norway.

NØRR3, founded in 2019, is a Helsinki-based, award-winning insight and media agency. The agency is privately owned by its dedicated employees and comprises 14 leading senior talents.

Making Science Global CEO and founder José Antonio Martinez Aguilar describes the Nordic region as a key strategic market. “Since integrating with Tre Kronor Media, we have had great success in Sweden, Denmark and Norway. Establishing a presence in Finland gives us new opportunities to strengthen our positioning as a leader in digital marketing and ad tech in this relevant region.”

“Media consumption is changing rapidly, and there is an expanding variety of media options, which requires superior service coupled with experienced strategic expertise and agile operational skills. The joint venture between Making Science and NØRR3 is a win-win situation for both companies, all their employees, and especially for clients eager for growth,” stated Antti Ujainen, Chairman of the Board of NØRR3 and lead strategist.

The joint venture is structured with 60% ownership for Tre Kronor Media and 40% for NØRR3 and will make use of the existing offices and resources of the partners.

The establishment of this joint venture in Finland continues Making Science’s long-term strategy of geographical expansion in order to deliver a 360-degree service to clients in the markets in which they operate. The partnership with NØRR3 will help to augment growth in the Nordics and further cement Making Science’s leadership in the region.


About Making Science: 

Making Science has a team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernization.

Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.

About NØRR3: 

NØRR3, founded in 2019, is a Helsinki-based and award-winning insight and media agency. Over the past year, the agency has doubled its revenues, and this year’s expansion has reached a remarkable 200%. The agency is privately owned by its dedicated employees and comprises 14 leading talents.