Are you tapping into the full potential of your digital data or just scratching the surface? Google Analytics 4 is here to change the rules of the game… but only if you know how to play.
📍 Introduction
Since its launch, Google Analytics 4 (GA4) has positioned itself as the new standard in digital analytics. But what makes it so special? And why are so many companies looking for Data Analyst profiles specialized in GA4?
In this post, we explore what GA4 is, why it has replaced Universal Analytics, what this change implies for your company, and how an analyst can turn data into real growth. If you manage digital channels, ecommerce, paid media or UX, then read on.
💡 Fun fact: according to Google, more than 50% of companies that have migrated to GA4 are still not properly exploiting their data due to a lack of analysts or advanced configuration.
🎯 What makes GA4 different?
1. It measures people, not just sessions
GA4 focuses on the user, not on visits. This allows you to analyze the real journey of your customers across channels, devices and platforms.
It no longer matters how many users visited your site, but who they are and what they do.
2. Personalized events: you decide what matters
No more measuring only page views. In GA4 you can track specific interactions: clicks, forms, scrolls, downloads etc. And the best part: everything is flexible, without depending on your IT team at every step.
3. Predictive models within everyone’s reach
GA4 gives you predictions such as conversion or abandonment probability, so you can prioritize actions based on data, not assumptions.
🧠 What if you knew which users are about to stop shopping… before they do?
4. Goodbye cookies, hello privacy
GA4 complies with regulations such as GDPR and adapts without cookies, which is key if your company wants to continue to scale without penalties.
👨💻 Why do you need a Data Analyst with GA4 experience?
It is simple: because having data is not the same as understanding it. Let alone acting on it.
✔️ An analyst turns data into decisions
- Configures relevant events and conversions
- Detects opportunities and problems before anyone else
- Relates data to business: sales, leads, profitability
✔️ Able to design useful dashboards for each team
A good analyst doesn’t just extract data, he translates it for Marketing, Product or C-Level. The result? Aligned teams and faster decisions.
✔️ Automate, predict and scale
With GA4 and BigQuery, your Data Analyst can build attribution models, automated reports, or identify hidden patterns that make (or lose) you money.
📌 Raw data is just noise. Advanced analytics turns it into music for your business.
🔚 Conclusion
Google Analytics 4 has redefined how we measure and understand the digital experience.
However, to take advantage of its full potential, you need a Data Analyst who knows how to extract it, customize it and align it with your business strategy.
At Making Science, we help companies like yours turn analytics into impact. If you’re ready to transform your data into decisions, it’s time to take the next step.
🎯 Do you already have the person to turn your GA4 into a growth engine?
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Because data doesn’t change your business. The decisions you make with it do.
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