Erick Muñoz Pardo

Erick Muñoz Pardo

Data Analytics Consultant

Privacy Solutions for a New Data Era: Are We Truly Ready?

24 August 2023
2 min

Shifts in data collection regulations have left digital marketing professionals, such as data analysts, performance specialists, and e-commerce managers, grappling with the implications for their daily activities.

Therefore, it’s essential for companies and service providers alike to embrace this transformation, seeking optimal privacy solutions for digital marketing to address data loss while respecting user privacy.

Privacy solutions for digital marketing

  1. Google Analytics 4 (GA4): This offers a fresh perspective on data collection, replacing the Universal Analytics. It introduces a renewed method of gauging data from both apps and websites. Key benefits of the platform include tracking by userID, offering a holistic user traceability, and utilizing Google Signals for user registration based on their Google account login. GA4 is set to be the leading privacy solution, particularly in a cookie-less world.
  2. GDPR-compliant Cookie Banners (if you have European customers): These should feature an ‘accept’ button, without pre-ticked default consent. Users should be able to indicate preferences and be well-informed about cookie usage. To minimize data loss or prevent collecting data without consent, it’s vital to consistently optimize and make the ‘accept’ button more visible and accessible, always within the legal framework.
  3. Consent Mode: It’s designed to counteract data loss from campaigns. It allows Google tag behavior (analytical and promotional) to be modified based on user consent, transmitting standard information with consent and a cookie-less ping without.
  4. First-Party Data Strategies: Consider incorporating these to compensate for the phasing out of third-party cookies and to continue delivering tailored user experiences. This strategy offers comprehensive user insights.
  5. Data Quality: Given the vast amounts of data available today, discrepancies can arise between our marketing tools and registered data. Regular data quality checks ensure accurate measurements on your website.

All these privacy solutions for digital marketing will equip you to tackle privacy and measurement challenges, minimizing business impact.

If you’re still navigating the intricacies of integrating these solutions or unsure which ones you need to align with new user privacy regulations, Making Science boasts a team focused on these challenges, ready to assist. We’re here to help!

Get in touch