Mazda achieves its second best sales month ever through a 360º strategy with ad-machina.
Orders Growth
LEADS/RAQs
Conversion Rate
Web Traffic
The Company
Mazda is one of the world’s leading automobile manufacturers, with a history of over 100 years combining Japanese heritage and innovation. Focused on the development and marketing of vehicles that blend Kodo design with technological innovation and premium services.
The Challenge
In an automotive market with private sales falling 6.4%, and strong promotional pressure from competitors, Mazda España faced a triple challenge:
- Accelerating commercial momentum to drive sales growth.
- Protecting the premium identity of the brand
- Scaling and optimizing creative production.
The Approach
Under the Mazda Exclusive Days concept, Mazda transformed a promotion into a privileged invitation and developed a high-intensity 360° campaign over 3 weeks, placing AI at the heart of the global strategy.
To maximize campaign results, enhance omnichannel presence and combat creative fatigue, Making Science implemented ad-machina as a scalability and constant adaptation engine. This solution transformed a static narrative into a dynamic ecosystem capable of evolving across the different phases of the campaign.
Key points:
- ad-machina – Creative Hub handled creation at scale: 690 assets in minutes, adapted by model, channel and campaign phase, without losing relevance or identity.
- ad-machina – Creative Optimizer analyzed the performance of each asset in real time and discovered what no creative intuition would have predicted: vehicles with headlights off converted +127% more. Profile angle, nearly triple. The winning combination, +279% above average.
- ad-machina – Brand Guardian ensured every asset breathed Mazda’s premium identity.
The Results
February 2026 was the second best sales month in Mazda Spain’s history: +253% in leads and +151% in sales YoY.
CPL 15% below its historical benchmark.
Mazda’s spontaneous brand searches grew +139%, web traffic grew +103%.
Exclusive Days, a concept that didn’t exist before, generated an average CTR of 22% and an average position of 1.5. People searched for it on their own initiative, even without brand mention: a tactical promotion became a brand asset with demand of its own.
- + 151% Orders Growth
- + 253% LEADS/RAQs
- + 61% Conversion Rate
- + 103% Web Traffic
Note: Results reflect the overall 360° campaign performance where ad-machina played a critical role in the strategy.
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