AI is redefining marketing at lightning speed. To stay competitive, leaders must equip their team with the right platforms and skills to cut through the hype and unlock real AI advantages. But how ready is your organization to translate AI’s potential into real marketing impact?
Reserve your spot today and prepare your organization for AI-Powered Digital Acceleration.
June 5th 2025
12:30 PM – 06:00 PM EDT
NYC St. John’s Terminal, Google Office
Explore how other marketers are tackling this question head on at this invite-only event, hosted by Google and Making Science. Whether you’re just starting your journey or already well down the path to AI excellence, our dynamic lineup of speakers will provide a prismatic view – covering “crawl, walk, and run” dimensions of AI for marketing.
Delivered over a series of lightning talks and fireside chats, sessions will focus on proven platform capabilities and real-world success stories. Afterwards, get up close with AI demo stations and connect with marketing peers, industry experts, and speakers during our networking happy hour.
What to expect:
- Observations: Cross-vertical examples of AI-powered campaign success, enabled by Google Marketing Platform
- Validation: Feedback from brands and agencies using embedded and applied AI to transform their marketing
- Inspiration: Practical use cases for AI proofs of concepts and product offerings that supercharge marketing with first-party data
Agenda
Welcome
| 5m | Kickoff & Agenda |
Theo Souliopoulos
Nick Tiano
|
| 10m | Opening Remarks |
Jose Antonio Martinez Aquilar
|
Platform Foundations
| 10m | GMP Retail Innovation |
Brad Beiter
|
| 10m | Full Stack Multi-Partner Collaboration |
Shibu Varghese
Patrick Lange
|
| 10m | Hyundai x Canvas: Activating 1PD on CTV with PAIR |
Greg Johns
|
| 10m | Premium Unlocked: Keys to Publisher Partnership Success |
TBD
|
AI for Marketing Fireside Chat
| 30m | AI for Marketing Fireside (with TBA Customers) |
Grace Liau
Guest Customers
|
Creative & Content AI Lightning Talks
| 15m | Video & Text Content Generation: VigenAir & Product Studio Text API |
David Letts
|
| 20m | Sundogs: Video diagnostics for video performance optimization |
Ben Jones
|
| 15m | Ad-Machina: Performance driven Search RSA creative production |
Jason Downie
|
Media & Personalization AI Lightning Talks
| 15m | Advanced Conversion Value Definition: Predictive Modeling with Phoebe & CrystalValue |
Chris Choi
|
| 20m | From Data to Dollars: How Agentic AI Is Redefining Commerce Media Performance |
TBD
|
Q&A & Wrap Up
| 10m | Q&A & Wrap Up |
Theo Souliopoulos
Nick Tiano
|
Speakers
Jose Antonio Martinez Aguilar
Global CEO and Founder at Making Science
Theo Souliopoulos
GMP Growth & Scale Lead at Google
Nick Tiano
Chief Revenue Officer at Making Science
Brad Beiter
SVP of Client Services & Delivery at Making Science
Chris Choi
Platforms Sales Engineer at Google
Ben Jones
Founder at SunDogs.io
Jason Downie
Chief Revenue Officer for AI Technology at Making Science
Patrick Lange
Head of Account Management | AdTech at Making Science
Greg Johns
EVP, Chief Product Officer at Canvas Worldwide
David Letts
Partner Technical Lead at Google
Grace Liau
Global Media and AdTech Director at Google
Shibu Varghese
Sr. Global Partner Lead - Pharma & Healthcare Services at Google
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