🎨 Creative & Content
Discover how embedded and applied AI are unlocking new levels of efficiency and personalization — from dynamic creative generation to intelligent optimization. Learn how brands like RIU Hotels & Resorts grew incremental revenue by 70% with generative AI.
📊 Measurement & Insights
Learn how AI-powered attribution, enhanced conversions, and modeling tools like Meridian and OptiPhi are helping marketers turn data into actionable strategies — even in a privacy-first world.
📣 Media & Personalization
See how advertisers are scaling campaigns using predictive audiences, Performance Max, and advanced bidding strategies. Learn how companies like Carrefour are aligning media to high-value customer signals using AI.
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