AI Reshapes Marketing: CMOs Choose Unity Over Chaos
Discover how leading CMOs navigate multi-channel complexity in the AI Era
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Join us for an unforgettable experience of innovation, inspiration, and leadership against the breathtaking backdrop of Palma Bay.
The Future is What We Make.. The Future is making science
October 28th-30th
Mallorca
Tuesday, October 28, 2025
1:00 PM - 2:30 PM
Duration: 1:30
2:30 PM - 3:15 PM
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3:00 PM - 3:30 PM
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3:30 PM - 4:00 PM
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4:00 PM - 4:15 PM
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4:15 PM - 5:15 PM
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5:15 PM - 6:00 PM
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6:10 PM - 6:30 PM
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6:30 PM - 8:00 PM
Duration: 1:30
8:00 PM - 10:30 PM
Duration: 2:30
Wednesday, October 29, 2025
Until 9:15 AM
9:15 AM - 10:10 AM
Duration: 00:55
10:10 AM - 11:00 AM
Duration: 00:50
11:00 AM - 11:30 AM
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11:30 AM - 12:30 PM
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12:30 PM - 1:30 PM
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1:30 PM - 2:30 PM
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2:30 PM - 3:30 PM
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3:30 PM - 4:30 PM
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4:30 PM - 5:45 PM
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5:45 PM - 6:00 PM
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6:00 PM - 10:00 PM
Duration: 4:00
Thursday, October 30, 2025
Until 9:30 AM
9:30 AM - 11:00 AM
Duration: 1:30
11:00 AM - 11:15 AM
Duration: 0:15
11:15 AM - 12:00 PM
Duration: 0:45
12:00 PM - 1:00 PM
Duration: 1:00
1:15 PM
Global Head of Financial and Business Controlling
SPAIN
Working at Making Science since 2021, previously as International Controller and now as Global Head of Controlling. Graduated with a Bachelor's Degree in Banking and Finance at Warsaw School of Economics, holds a Master's Degree in Financial Accounting and Auditing of Warsaw University and ACCA certification of London School of Business and Finance. Started her career as Financial Analyst at McKinsey and Company, then as internal auditor at Euronet and as external auditor at KPMG. She has been working as Financial and Business Controller for digital marketing companies for the last 13 years.
Head Data France • Data International
FRANCE
Alberto has been working at Making Science since February 2023, where he leads a team of 15 consultants in developing the Data department. Prior to this, he served as a Senior Manager at Jellyfish France. He graduated with a Master's in Management from ESCP Grande École in Paris. Alberto began his career in the banking industry, working in the trading team at Commerzbank in London, and later at the private equity fund Blackfin Capital Partners in Paris. He then joined Rocket Internet, where he led a startup in Singapore and later in Bangladesh for nearly two years. During this period, he also founded his own startup, which he successfully sold in 2019. After returning to France in 2019, Alberto started his consulting career at Accenture before moving to Jellyfish.
Salesforce Head
SPAIN
Global Treasury Manager
SPAIN
COO Cloud & Cyber, Data & AI and Software
SPAIN
Working at Making Science (Make) since 2006 in different roles. Since 2024 COO Cloud & Cyber, Data & AI and Software, which involves teams in Georgia, Spain and Colombia focused on UX&UI, Frontend development, Backend development, DataOps, Data Science, Cloud and Cybersecurity. Expert in data, digital marketing and technology focus on connecting the different worlds to build an advantage for Making Science. Graduated with a Bachelor’s Degree in Business Administration and International Management at ICADE University and ESB Business School - Hochschule Reutlingen. Besides of Making Science I have been involved in different entrepreneur projects as an advisor and or investor. Professor of Master in Digital Business & Innovation at IE Business School (since 2018) and GMP Master coordinator in Digital Innovation Center (since 2018).
SEO, Content & MKT Automation Director
SPAIN
Manager of the SEO & Content area since September 24 and leading and guidance of MKT Automation skill since September 2024. +10 years of experience in SEO & Content projects and +8 years leading teams in Making Science. Focusing on leading people, skill direction and clients relationship (as L’Oréal). Previously an SEO consultant and project coordinator at Greater Than One. She also had previous experience as an SEO consultant, responsible for RRSS content and Communication in companies in the educational sector. Degree in journalism. Master in SEO, RRSS and Digital Marketing and Master in Data and Business Analysis. She is certified in Google Analytics and Searchmetrics
Strategy Manager
SPAIN
SVP Client Services & Delivery
US
Growth Director Spain
SPAIN
People & Culture Director
SPAIN
More than 13 years of Human resources management experience, through all the employee cycle: hiring, compensation, incentives, performance, training and development, labor relations, payroll and administration. She previously worked in the HR department of 3 media agencies, and from different sectors like defense or retail companies. She graduated in Business Administration and Management and Tourism at University Antonio de Nebrija of Madrid. She also did a Master in Human Resources management, specializing in Compensation and Benefits at Garrigues Study Center of Madrid.
Chief Product Officer - Ad Machina
SPAIN
More than 13 years of experience in PPC, always with a focus on Search advertising. Before co-founding ad-machina and the PPC agency Agua3 in 2018, she has worked both on the agency side, at H-farm (listed on the Italian stock exchange), both on the brand side, at easyJet Holidays and Hundredrooms.
Global Area Manager Skill
SPAIN
Chief Client Operations Officer
SPAIN
Former CMO of the startups Habitissimo (acquired by Homeserve) and Hundredrooms (acquired by Holidu). He is one of the main Professors of the Digital Marketing Master at UIB. 6 years ago he co-founded Ad machina, an automation software for PPC campaigns.
Global Partnerships
SPAIN
Business Developer IT
ITALY
He has been working on the web since 1998, starting as a server-side developer, but his professional evolution soon brought him closer to search engines, and later to Performance Marketing, Lead Generation, and Marketing Automation. From 2004 to 2007 he was a digital strategist in some of the most renowned Italian web agencies. In the last 14 years he has been a speaker at the main Italian training events dedicated to web specialists and has given his technical contribution to some of the most successful books related to digital marketing. Professionally, he considers himself a technician "lent" to professional training (which he really likes) and thinks that concreteness and result orientation are his main strengths. In January 2019 he joined Omniaweb (whose partners he had known for 20 years) as a partner and digital strategist, bringing his experience, historical collaborators, and long-time customers.
Paid Search Director
SPAIN
Strategy & Consulting Director
SPAIN
More than 14 years working in strategy consulting in both TIER 1 strategy consulting and digital business strategy consulting firms. Managed large strategy projects and client accounts in Europe and LatAm, working for several industries (Banking, insurance, travel, telco, RE, retail, infrastructure, …) and with focus on topics such as restructuring, new business models definition and launch, global PMOs, technology strategy, digital marketing strategy and optimisation, and data management, among others. Master in Civil Engineering by UPM.
Global CRO for RAISING
US
Seasoned global marketing technology executive and sales leader experienced at generating global sales from Fortune 1000 clients with a background in strategy, enterprise digital transformation, and entrepreneurship. In-depth experience managing teams, complex client relationships and technology solutions including CRM, marketing and advertising and digital media technologies. For 3 years at Google, he managed a global team selling Google tech to Google’s biggest clients based in the Americas, covering over $4B in revenue. Worked with C-Level clients on digital transformation strategy and change management. Clients included Proctor and Gamble, GM, Ford, J&J, Estée Lauder, Nike, Pepsi, McDonalds, among others. For 10 years at Lotame, ending as CRO, he managed a sales team of 50+, and managed managers. Grew revenue by 16X during his tenure. Sold SaaS and data to brands, agencies and publishers. For 10 years as a consultant for Bain and Company, he worked on clients including Avis Rent-A-Car, American Standard and M&T Bank, among many others, on wide-ranging consulting engagements. He is also a serial entrepreneur, including the purchase of a local bar and restaurant, and short-term rental properties. He also created and toured with a professional a cappella group in the US. Jason holds a Bachelor of Science in Economics from The Wharton School, University of Pennsylvania.
CIO
SPAIN
Working at Making Science since 2018. Bachelor of Engineering in Telecommunication Systems with a MBA and PMP certification, with more than 18 years of experience in the field of Engineering in both national and international markets. Previously, worked as COO for Middle East (Rosminan - Dubai - 2015/18), PM for Middle East, India, Australia and Spain (Abengoa -Abu Dhabi - 2010/15), Applus+, Unión Fenosa (Gas Natural) and Vodafone in Spain. As a Chief Information Officer is responsible for ensuring that technology is effectively leveraged to drive innovation, efficiency, and competitive advantage. It involves overseeing the strategic planning, processes, implementation, and management of information techonogy (IT) and digital systems to support the organization´s goals and obejtives.
Managing Director France
FRANCE
Jérôme cofunded Celsius Agency in 2016. Prior to becoming Making Science FR Managing Director, Jérome handled various positions at Google in Paris (Agency Head), and TF1 (CMO, Development Director, financial Analyst). Passionate about sharing knowledge, Jérôme teached digital humanities at Sciences Po for several years. He holds a Master degree from La Sorbonne in History and in Law, he graduated from Sciences Po Paris in Finance in 1998.
Global Accounts Director
SPAIN
Working at Making Science since 2016. Graduated with a double Bachelor’s Degree in Business Administration and Management at ICADE University, he started his career in Barclays in the Corporate and Investment Banking division for 5 years. Then, he spent 3 years as an entrepreneur launching different e-commerce projects, where he discovered the digital world and developed his managerial skills. All his previous experiences in Making Science have been in horizontal roles and always client-facing. He is now the Head of Customer Success since January 2020, currently leading a team of 12 people.
Global Area Manager Skill
SPAIN
Global Platform Management Director
SPAIN
Jorge looks for opportunities in how to monetise audiences through advertising and affiliation through the management of operations efficiently leveraging the use of technology. He has managed a team of Business Analysts and Digital Marketers and has also collaborated with Software and Data Engineers to build reporting systems and manage operations more efficiently. As the Director of Syndication at Making Science, he oversees the Syndication team. As the Director of Product Development he is responsible for delivering technology that helps business users to gain in efficiency, disrupt the market or boost ROI. In the past he worked as a salesperson in different roles (Account Manager, Sales Director) and industries (IT, Finance and Education) He finished a degree in Agricultural Engineering at Universidad Politécnica de Madrid and he has a master degree in Wealth Management.
MS Chairman & CEO
SPAIN
Former Managing Director at Google in Portugal, and he has led several units at Google Spain and Canada until 2016, after a 10-year managing experience. He was one of the first employees at AirtelVodafone in Spain, where he became the Managing Director at the Internet Business and Products & Services Development units. He is the founder of MCentric (2000) and The Science of Digital (2016). Also, he has been a professor of Digital Strategy and Technology at the IE Business School (2012-2018). He studied a Master in Business Administration (MBA) at the IE Business School after finishing his studies as Telecommunications engineer at Universidad Politécnica de Madrid. In addition, he also did Economics Studies at Universidad Nacional de Educación a Distancia and a Doctorate course in Artificial Intelligence at Universidad Politécnica de Madrid. He is the author of “The Data Advantage: The rise of Smart Companies”.
Director General de Making Science Marketing y AdTech España (BL1)
SPAIN
José Luis Pulpón, Academic Background - He holds a degree in Computer Science from the Polytechnic University of Madrid, a Master's degree in Telecommunications from the University of Telecommunications in Paris, and an MBA from the IESE Business School. He has also complemented his training with various postgraduate degrees from prestigious institutions such as Harvard, Kellogg School of Management, London Business School (LBS), and IMI. During his 15 years at Google, he has held several positions of great responsibility, including . Country Business Director Spain: leading the growth and strategic business transformation in the Spanish market for major clients in major industries. Director of Agencies and Partners: developing and managing key strategic relationships in Google's main distribution channel. Country Manager of SMB (GCS) in Dublin: overseeing the business of small and medium-sized companies for southern Europe. Before joining Google, he gained 8 years of experience at Hewlett Packard, where he was responsible for the Software unit, leading teams and projects at a European level. He began his professional career as a technology consultant at the Altran group, in Paris and Geneva, where he worked for almost three years, laying the foundations for his specialization in technology and strategy. He is passionate about client development, coaching, talent and teams.
First Party Data Director
SPAIN
Mallorca 312 Km finisher; he brings physical and mental endurance with more than 30 years experience in IT applying data and technology to business problems. California raised with a career start at Xerox Kevin’s career moved out into the international arena where he has spent the last half of his career in Southern Europe. Kevin has served in various CIO capacities across different telcos from Asia to Europe. He was co-founder and CEO of a software services company for more than 20 years that specialized in the delivery of continuous analytics systems for mobile telecommunication. For the past four years Kevin has had the opportunity to bring on new skills in the area of Data Science. Kevin currently acts as the BU Head for First Party Data which encompasses all facets of Data Engineering and Data Science projects in Making Science. Kevin holds a BSc information Technology and strives for continuous improvement in all facets of his life, both on a professional and personal level.
COO TreKronor Founder & Partner
NORDICS
More than three decades of experience form the Media industry in roles including Management, Sales, Marketing, Startups, Content & Entertainment. Negotiations on behalf of top Advertisers with Media owners has fostered an entrepreneurial spirit and passion for the Media Industry for him and for those around him. Prior to Lar´entry into the media industry, he served as a Lieutenant in the Swedish Royal Navy Reserves for almost five years. Founder of the Tre Kronor Media agency (awarded agency of the year in the Sweden 9 times in the last 12 years). Regarding his relevant experience we can highlight he has been: Nordic Trading Officer Unilever at Mindshare, 6 years COO/ Nordic Creative Director Mindshare, 7 years CEO MedEnt, 6 years Deputy Managing Director TV3 Sweden, 7 years
Head of Global Delivery Collaboration
SPAIN
TMQ Head of buying and Retail Manager
ITALY
Graduated in Fashion Design at the marangoni Fashion School in Florence. She is specialized in retail management, and has skills in Fashion Trend Forecasting, fashion buying and fashion design. She has co-founded and subsequently sold several companies operating in high-end fashion retail. In 2018 she sold TMQ to Ventis. TMQ is a multi-channel distributor of fashion products.
Junior Corporate Development Consultant
SPAIN
Strategy Manager
SPAIN
TMQ Manager
ITALY
He has skills in Fashion Trend Forecasting, fashion buying, merchandising and multi-channel distribution. He founded and subsequently sold several companies operating in high-end fashion retail. In 2018, he sold TMQ to Ventis. TMQ is a multi-channel distributor of fashion products. Since 2016 he has been collaborating with Farfetch.com and all the other main high-end fashion marketplaces.
Client Service Director
SPAIN
CFO
SPAIN
Joined Making Science in June 2023 global responsible for Accounting, Management Accounting, Taxes, Billing, Procurement and Treasury after an international career at Santander during the last 15 years, former CEO of Santander London Branch and Financial Controller in Poland and Portugal planning and executing successfully several business transformations as well as managing the financial division. Economist by training and MBA graduated from Universidad Adolfo Ibañez.
Strategy & Corporate Development
SPAIN
Working at Making Science since 2017. She has 9 years of experience working in global consulting firms (Ernst & Young, PwC, Making Science). Managed multiple projects specialized in Strategy and Business Development, for large multinationals: supporting businesses in their M&A activity, business Models definition, and strategic planning. Degree in Business Administration and Management at Universidad Pontificia de Comillas, ICADE. IMBA at IE Business School.
Strategy & Corporate Development
SPAIN
Head of Corporate Finance
SPAIN
Working at Making Science since April 2022. Has a long track record in investment banking and M&A, coming from TD Securities in Toronto, Canada where he held the position of Director, Investment Banking. In his experience at TD Securities over a period of 10 years, he worked on more than 25 large completed M&A transactions. He has a BBA in finance from York University in Toronto, Canada. He is also a CFA Charterholder since 2016
Country Manager France
FRANCE
Strategy & Corporate Development
SPAIN
Working at Making Science since 2019, she began in the New Business team, developing and preparing strategic proposals both in Spain and for global markets. For over a year, she have been part of the Corporate team, working on various projects focused on company growth and international expansion, with expertise in corporate strategy, M&A activity, business plan definition and monitoring of corporate initiatives. Prior to this, she spent 3 years as a financial auditor for multinational companies. French education background (Baccalauréat in Economics) Degree in Business Administration and Management at Universidad Complutense de Madrid. Master in Digital Business and Marketing at The Valley.
Media Director
SPAIN
Marketing and Project Manager with more than 20 years of experience in driving teams, strategies, and digital projects. Passionate for Digital transformation, in continuously learning, used to change, looking for new challenges. MBA Teacher at ESIC. Teaching marketing digital course. 4 European Program at ICEMD (Digital Advertising, Social Media, Ecommerce, Digital Strategy). Strong Skills in leading teams, leadership as well as planification and project management
Marketing & Communications Director
SPAIN
More than 15 years of experience in marketing and communication in multinational companies. She was the Spanish Marketing Director at 1and1 and the Corporate Communication Responsible at Telvent in Spain and Latam. She graduated in Publicity and Public Relations at Complutense University in Madrid.
Chief Revenue Officer, US
US
Nick has over 19 years experience in sales, digital marketing, and business development. He is currently the Chief Revenue Officer of Making Science US, leading go-to-market, commercial strategy, and the sales team. Prior to Making Science, Nick spent over 10 years at Google in various LCS and GMP sales and management roles. His Google tenure included an LCS America’s Gold Award and several first to market enterprise deals with Google’s largest brands including Uber, Meta, Salesforce, Microsoft, Clorox, Nike, Adidas, among others. Pre-Google, Nick was the Director of Strategy at an San Francisco-based indy agency. He has a Bachelor’s of Science in City Planning from the University California, Davis with an emphasis in organization and management.
Northern Europe Chief Executive Officer
UK
Nordics CEO Tre Kronor Media
NORDICS
Have over 30 year’s experience within the media industry in roles as Nordic CEO MindShare( founder 1999) , Sales & Merchandise SVT and TV3 sales. Niclas has been a jury member in Cannes Media Lion , Dubai lynx but also in the biggest Swedish and Nordic awards competitions during this years. Founder 2007 of the Tre Kronor Media agency (awarded agency of the year in Sweden 10 times , last spring 2024). Niclas has worked as responsible for several Nordic clients during his career like SAS, Volvo, Unilever and Nike. Today as Nordic CEO he is also In Tre Kronor Media responsible for business and strategy for clients like Skistar, Di Luca, Lyko and Svenska Spel ( 4th biggest advertiser in Sweden) His main focus is leadership ,growth and new business.. He also has a role as chairman for the Swedish Marketing Federation since 2019 and a board member for Di Luca ( Zeta brand ).Niclas is also a chairman of the second Swedish ice hockey leauge Hockey Allsvenskan since 2019.
Global Business Operations Manager
SPAIN
Head of International Marketing & Communications
UK
Prior to joining Making Science, I worked in various industries, from Sports to e-commerce to Manufacturing. I began my career with Soccer Speakers, managing the speaker portfolio of (Jamie Carragher, Ian Rush, Robbie Fowler, and many more), and their marketing and communications. Following this, I joined The Hut Group’s subsidiary brand, LOOKFANTASTIC, as Country Manager for Sweden and CRM manager for Europe to build the brand from scratch in emerging markets in Europe. From this, I moved on to Portmeirion Group to grow their digital channels and specialise in CRM strategies and websites. Noelle joined Making Science in 2022, to manage all marketing and communications in the Northern Region of Europe, and today she is Head of International Marketing and Communication managing all locales outside Spain & Latam.
Corporate Systems Director
SPAIN
More than 20 years of experience leading and managing projects in the field of Information and Communications Technology. Telecommunications Engineer from the University of Alcalá, and later full time Professor there for 18 years in the Operative Systems and Programming languages area. i2TIC co-founder in 210, serving as Operations Director in Finance, HR and software engineering multidisciplinary team facilitator. In Making Science working first as Head of Software Engineering and from 2021 as Director in Corporate Systems departement, managing the deployment, integrations, operation and maintenance of Making Science Software Platform, as well as the global infrastructure and hardware and software assets.
Global Area Manager Skill
SPAIN
AI, Data & Tech for Marketing Director
SPAIN
More than 13 years of experience in Digital Marketing looking at all areas and now focused on Data & Tech. Work in different companies both as a consultant (PwC) or as an end client, for example as a Digital Marketing Director of Pull&Bear (Inditex), also a teacher in some courses and with an entrepreneurial mind and creation of different complementary businesses. Experience in team management and leadership, project management, definition and creation of strategies in different areas of Digital Marketing and for companies from different sectors. In Making Science he has had two stages, the first one he started in Make and lived all the merger for what is now Making Science, then she was in Inditex for two years and now he has been in Making Science for 4 years leading all the Data&Tech area at a global level
Cloud & Cybersecurity Director
SPAIN
TreKronor COO • Performance | Sweden
NORDICS
More than 10 years in digital marketing with focus on digital strategy, adtech, martech and team management. Having worked at Dentsu and GroupM and being the Nordic Digital Lead for BMW Group for 4 years, focusing both on buying strategy as well as digital maturity and transformation. Been responsible for agency martech focus and GMP-reselling. Started at Tre Kronor when they became a part of Making Science as Nordic Digital Director. Today sharing the operations responsibility in the Nordics with Niclas and Lars as Nordic COO.
Managing Director Georgia
GEORGIA
Strong business development professional with a Master's degree focused in Project Management from The George Washington University.
Creative Director
SPAIN
Passionate Creative Director with a background in business management and over 18 years of experience at both global and local agencies (BBDO Chicago, AKQA NY, Ogilvy, Lola Mullen Lowe or VML), working across diverse industries for brands like BMW-Mini, Barclays, Jaguar-Land Rover, Emirates, Mercedes-Benz, Ford, Unilever, Schweppes, El Corte Inglés, Disney, Coca-Cola, Wrigley, Ubisoft, Reale Seguros, Danone, Mondelez, IFEMA Madrid, Pescanova, Habitat, MAPFRE or Banco Santander. Specialized in experiential and native creativity, with a strong focus on craft and a business-oriented mindset to build and strengthen long-term consumer relationships. Speaker and professor at top creative schools, with work recognized at leading industry festivals like Cannes, One Show, D&AD, New York Festivals, ADCE*, El Sol, CDC or Eurobest.
Global Area Manager Skill
FRANCE
Managing Director Italy
ITALY
Since 2020 managing director of Making Science Italia, I have been involved in 100 % of corporate life: strategy, business development, finance, operations, sales, investment, relationships, service delivery and human resources. I know almost all of our (Italian) customers by name and of course I am customer / business centric. I take advantage of innovative opportunities to streamline business processes and make them clear to everyone. I believe in transparency, technology and data, but I strongly support human relationships and high value people. My approach is strongly performance and goal oriented.
Carrer Raixa, 2, Urbanizacion, Ponent, 07013 Son Vida, Illes Balears, Spain
Set in the hills of Son Vida, this historic 13th-century castle has been converted into a hotel with sweeping views of Palma Bay. It features elegant design, high-quality amenities, and attentive service within a historically rich setting. The hotel is located near Palma, the dynamic capital of Mallorca. This appealing city features Gothic architecture, historic streets, and sunny public squares.
Get DirectionsFor transportation from the airport to the hotel, please note that you will need to arrange a taxi or ride-share service (such as Cabify). We kindly encourage you to coordinate with other attendees to share rides whenever possible. Thank you
Discover how leading CMOs navigate multi-channel complexity in the AI Era