Your Partner for Digital Business

Our clients value the ecosystem we can bring based on our partnerships, internal services, and the suite of products we have developed internally.

We have an extensive network of technology hubs to create tailored solutions for clients in any industry.

Custom Software Development

We create software that brings our clients’ business ideas rapidly and efficiently into the digital world. We are constantly integrating new technologies into our processes. Currently, we are developing micro-services using Docker containers, orchestrated with Docker-compose and Kubernetes.

We develop and integrate:

Complex enterprise-level solution architecture
Client-centric mobile & web applications

Back-end

Web

Mobile

Infrastructure & Networking

Cybersecurity

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Digital Product Design

We conceptualize and define products and services. We consider everything, from the origin of the traffic to your site to the behavior of everything that happens there.

Our Digital Product Designers are experts in engagement, conversion, and loyalty. We put the focus on the user and build the product strategically from there. We prioritize ease of use so that all conversion paths are convenient.

Our clients trust us to bridge the gap between real and digital. We do this by carefully integrating the following design areas and profiles:

Market Research

Define issues & research objectives
Design projects, collect data & information
Interpret research, including data reports & findings

Solution Analysis

Identify gaps between Voice of Customer & Voice of Process
Define & measure gaps, and implement solutions
Control and monitor the improved process

UX Strategy

Build a scalable strategy through research & analysis
Align goals with customer
Create a UX approach that supports the vision and strategy

Creative

Design creative assets that support marketing strategy and work best for each channel

Copy + Art Direction

Develop the most engaging messages through sharp writing, regardless of the format or channel

Video & Motion Graphics

Produce goal- and insight-driven videos, with a creative vision that works

Strategic Thinking

Identify strategic territories and develop performance-driven creative concepts and formats

User Testing

We test and evaluate products to identify various pain points and positive attributes so that businesses can enhance their user experience before going to market.

UI

Build interfaces with unique UI patterns caring about usability, likeability, and good communication.

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Data & Analytics

We understand your business’ challenges. We can help you connect data pipelines, carry out continuous analyses, and integrate the data into later systems for activation and visualization.

We create digital product roadmaps by:

Constructing a data-driven analysis of how your company works
Translating ideas into business requirements

Business Intelligence

DBA
Data Engineering
Power BI

Testing
& QA

Manual Testing
Test Automation

Data Science & AI

Data must be used to support strategic business decisions. Our Data Science team and Artificial Intelligence experts have the expertise to develop tools, applications, and methodologies that enable businesses to collect and analyze a massive amount of data from different sources.

DataOps

Our team of software integration engineers and data analysts is prepared for the rapid changes occurring on the web today. We understand your business’ challenges, and we can help you connect data pipelines, carry out continuous analyses and integrate the data into later systems for activation and visualization.

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Digital Marketing

We can help you with full-funnel awareness and performance campaigns that feature data-driven targeting, creative solutions, and exact tracking.

Advertising

Online campaigns play a fundamental role in providing that extra boost to your product or service. Investing in digital marketing activity gives you more opportunities to make an impact at the right time through creative, segmentation, and bidding. At Making Science, we have partners and more than 130 specialist professionals to offer a complete service in the fields of:

Branding Strategy & Solutions

We offer a holistic digital media planning process, from brief to detailed media planning and buy-in to real-time optimization and reporting.

Our experts plan, buy, and optimize paid advertising across all social media platforms.

We make our client’s brands our own and use our expertise throughout all the stages of the funnel to build and strengthen their branding strategy. We pride ourselves on achieving results that contribute to higher sales, customer retention, & loyalty. Ultimately, we ensure that our clients are resilient against competitors and are stable in the face of market changes.

Omnichannel & Lead Gen Strategy & Solutions

We help brands generate leads and revenue with affiliate marketing and PPC campaigns.

We work towards planning, developing, and amplifying 360 strategies for our clients within different industries: Retail, Education, FMCG, Real Estate, Fashion, Events, Travel, Banking, Insurance…

Our specialist consultants implement digital transformation that assists in strengthening and maturing internationalized channels. They work alongside experts who specialize in social media, search engine optimization, search engine marketing, creative display & lead gen. Our experts can create an integrated strategy throughout the entire conversion funnel.

E-commerce & Marketplace Strategy & Solutions

To support and magnify our clients’ business growth in e-commerce and Marketplaces, we have a team of experts specializing in online sales. Our mission is to assist in the development of an integrated digital strategy at a commercial and marketing level. We align your strategy with your objectives and ultimately ensure that you are always at the forefront of the latest trends and technologies (and, one step ahead of the competition).

Thanks to the research, development, and management of our own and external e-commerce product solutions, we have acquired great proficiency in handling marketplace management and the latest e-commerce tools.

Brand & Content

We offer awareness and performance campaigns with targeting, creative solutions, and exact tracking. By combining strategy, creativity, and technology, we can build brands with a strong, unique voice. We are able to build meaningful, consistent brand messaging, starting with their purpose and their language, through messages adapted to each channel, moment, and communication platform.

The continuous analysis of the audience’s needs and the constant evolution of the brand environment allow us to generate effective content strategies and thus optimize each impact. We create branding projects and awareness as well as promotional campaigns with a focus on digital channels.

The combination of data and creativity is a powerful boost for any brand.

We provide diverse creative services:

Branding & Identity

Brand & communication strategy

Creative Campaigns & Production

Social Media Management

Naming & Tagline

Trend Watching

Content Style Guide

Programmatic & Paid Search

We automate media buying of display & video ads. We offer the best quality across the whole advertising ecosystem. We are also experts in paid search. We can audit, create strategies, optimize and develop them.

Our teams are well-equipped through a combination of experience and Google Marketing Platform (GMP) certifications. So, we are able to offer a complete and accurate service to our customers.

SEO

A good SEO strategy is key for any business with an online presence. With it, we strengthen our brand and increase our organic traffic via keywords across different search engines. Search Engine Optimization will help you position your business better online, and increase your visibility in search engines.

We offer keyword analysis, backlinking, and on-page optimization to reach the best visibility in search engines.

Detailed data analysis through the latest research and insight tools.

Keyword analysis, backlinking, and on-page optimization to reach the best visibility in search engines.

Search engine optimization includes:

SEO Audits

Assets analysis (Index, Tech, On page, content) and SEO studies about brand positioning.

SEO Strategy

Strategy definition based on business needs, user searches, and SEO market opportunities.

Link Building

Link building strategy definition working with communication teams.

SEO Content

SEO Content strategy: monthly content planing, YouTube strategy, strategic landing page generation.

Conversion Rate Optimization

We start our engagements with a deep dive to understand your business and your specific requirements. Once we understand your data and KPIs, a team of experts will create an ideation strategy, supported by UX Designers and developers, to improve the conversion rate on your site.

Depending on your maturity we combine tactical and strategic testing to get you on-time, in-scope results.

A/B & Multivariate Testing

AI-Powered Personalization

Experience Strategy & Design

Data Auditing & Dashboard

User Journey Optimization

CRM & Marketing Automation

Build customer relationships, enhance loyalty, cross- and up-sell, and increase your profits through Customer Relationship Management.

At Making Science, our specialists can assist you with the strategic definition, implementation, and operation of technological solutions within the Salesforce ecosystem.

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Cloud

At Making Science, we can help our clients migrate to the Cloud or expand their infrastructure, depending on their needs. Our Cloud service includes network resources, data storage, software administration services, and technical support.