Utilizing first party data to compete in a competitive market

A Healthcare Company needed to adapt by utilizing its first-party data to compete in a competitive market

The Challenge

A health care company had limited marketing resources and was constantly outspent by competitors.

In order to compete in this highly competitive landscape they needed to operate differently; in a more agile way. However, there were a number of hurdles in the way of realizing this future vision:

Lack of data ownership
Difficulty navigating an evolving privacy and legal landscape
Legacy agency partner

The Approach

This company was looking for more than a vendor and needed a partner able to accomplish their lofty goals. They were looking for a nimble partner with a strong knowledge of GMP to help make significant steps to unlocking the power of their first party data.

Making Science collaborated with our partners at Google to transfer what was able to be transferred and set up brand new seats where necessary. Making Science audited for best practices and provided hands on keyboard support to augment their new agency teams.

All of this came during an added pressure of their peak period around the corner.

The Results

Within two months, the client was able to ramp up spend to seven figures across Programmatic and Search. We were able to hit their critical period and start laying the foundations for future AI expansion.