Background

L’Oréal’s main goal was to increase the number of new consumers registered at L’Oréal Paris by personalizing the consumer experience according to their relationship with the brand as well as increasing engagement with these users. The brand sought to personalize the messages according to the type of consumer or audience.

Hypothesis

If we show users content that matches their intents, and relationship with the brand, they will be more likely to engage with the brand.

Approach

To do this, a series of target pages were selected to showcase a message encouraging participation in a giveaway that was customized based on user type. Connecting Google Analytics 360 with Google Optimize 360 allowed for audiences to be shared.