To lead a financially sustainable business in a continuously changing privacy context, it’s important to focus on one thing: find more valuable customers than your competitors so that you can fuel faster growth.
In order to find more valuable customers than your competitors, you need to put three fundamentals in place:
- Connect your business objectives closely with your customer acquisition process.
- Ensure that measurement fundamentals are in place.
- Link first-party data and Google’s AI to find the most profitable customers and maximize profit.
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