Capture better leads through value based bidding

Fully integrated with Suite

So far, the 2020s have taught us that we need to do more (better ROI, CPM) with less (fewer team members, resources).

One way to accomplish this is through Gauss’ advanced data modeling. 

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We can’t wait to help you unlock more robust audience insights – especially if you have low CTRs and long buying cycles.

If you are looking for a way to increase efficiency and get higher quality leads, get in touch with our team today to learn about our Gauss platform.

The journey from data to activation

Gauss Data Collect

Collects web browsing data and integrates it with the rest of your organization’s data to map your customers’ journey for a 360º view.

Gauss Smart Advertising

Increase efficiency and get higher quality leads using machine learning to determine which users are most valuable to your business.

Gauss Offline conversions

Enrich the audiences prioritized by marketing platforms and optimize your paid campaigns by sending data from your CRM & call centers containing information on sales, returns, or cancellations to integrate them with the user’s online behavior.

Gauss Dynamic Creatives

Engage your audiences more effectively by displaying the most appropriate product on Facebook for the specific interests that each user has shown on your website.

Ad-machina

Hyper-personalize your search ads for each user and search, analyzing consumer behavior that moves them towards the purchase phase.

Gauss Data Quality

Compares data from different measurement platforms to proactively detect discrepancies in key business KPIs and receive real-time alerts to help you resolve issues and minimize the impact on your business.

Gauss Attribution

Design an attribution model tailored to your business objectives so that your advertising spend remains aligned with actions that have generated the best results, from impression to conversion to sales.

Gauss Connected TV

CTV offers brands incremental reach, access to younger audiences and more granular targeting possibilities. Gauss Connected TV solves the challenges of planning, measurement and reporting, with a console that allows brands to plan and measure their TV campaigns (linear and connected) in an integrated way.

Gauss MMM

Gauss MMM use your First Party Data together with context data to evaluate your brand's sales drivers to give you the agility you need for media planning. It allows you to allocate your media budget, in the RIGHT CHANNEL and at the RIGHT AMOUNT, to achieve your sales objectives and maximise your ROI.

Gauss Data Quality

Compares data from different measurement platforms to proactively detect discrepancies in key business KPIs and receive real-time alerts to help you resolve issues and minimize the impact on your business.

Gauss Data Collect

Collects web browsing data and integrates it with the rest of your organization’s data to map your customers’ journey for a 360º view.

Gauss Attribution

Design an attribution model tailored to your business objectives so that your advertising spend remains aligned with actions that have generated the best results, from impression to conversion to sales.

Gauss Smart Advertising

Increase efficiency and get higher quality leads using machine learning to determine which users are most valuable to your business.

Gauss Offline conversions

Enrich the audiences prioritized by marketing platforms and optimize your paid campaigns by sending data from your CRM & call centers containing information on sales, returns, or cancellations to integrate them with the user’s online behavior.

Gauss Dynamic Creatives

Engage your audiences more effectively by displaying the most appropriate product on Facebook for the specific interests that each user has shown on your website.

Ad-machina

Hyper-personalize your search ads for each user and search, analyzing consumer behavior that moves them towards the purchase phase.

Gauss Connected TV

CTV offers consumers a wide variety of content, from streaming apps to games and OTT channels. On the other hand, CTV offers brands incremental reach, access to younger audiences and more granular targeting possibilities. Gauss Connected TV solves the challenges of planning, measurement and reporting, with a console that allows brands to plan and measure their TV campaigns (linear and connected) in an integrated way.

Gauss MMM

Gauss MMM use your First Party Data together with context data to evaluate your brand’s sales drivers to give you the agility you need for media planning. It allows you to allocate your media budget, in the RIGHT CHANNEL and at the RIGHT AMOUNT, to achieve your sales objectives and maximise your ROI.

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