AI SOLUTIONS

Driving digitalization with innovation and technology

Gauss AI, ad-machina and Trust Generative AI are Making Science's technology platforms, specialized in marketing solutions to increase sales and improve investment efficiency through AI and FPD.

The journey from data to activation

Gauss Data Collect

Collects web browsing data and integrates it with the rest of your organization’s data to map your customers’ journey for a 360º view.

Gauss Smart Advertising

Increase efficiency and get higher quality leads using machine learning to determine which users are most valuable to your business.

Gauss Offline conversions

Enrich the audiences prioritized by marketing platforms and optimize your paid campaigns by sending data from your CRM & call centers containing information on sales, returns, or cancellations to integrate them with the user’s online behavior.

Gauss Dynamic Creatives

Engage your audiences more effectively by displaying the most appropriate product on Facebook for the specific interests that each user has shown on your website.

Ad-machina

Hyper-personalize your search ads for each user and search, analyzing consumer behavior that moves them towards the purchase phase.

Gauss Cookie Deprecation Impact Tool

Uses a combination of technologies and own data analysis techniques to provide businesses with accurate and up-to-date information on the impact of third-party cookie deprecation.
It is time to take action, 30% of your conversions are lost due to cookie deprecation!

Gauss Data Quality

Compares data from different measurement platforms to proactively detect discrepancies in key business KPIs and receive real-time alerts to help you resolve issues and minimize the impact on your business.

Gauss Attribution

Design an attribution model tailored to your business objectives so that your advertising spend remains aligned with actions that have generated the best results, from impression to conversion to sales.

Gauss Connected TV

CTV offers brands incremental reach, access to younger audiences and more granular targeting possibilities. Gauss Connected TV solves the challenges of planning, measurement and reporting, with a console that allows brands to plan and measure their TV campaigns (linear and connected) in an integrated way.

Gauss MMM

Gauss MMM use your First Party Data together with context data to evaluate your brand's sales drivers to give you the agility you need for media planning. It allows you to allocate your media budget, in the RIGHT CHANNEL and at the RIGHT AMOUNT, to achieve your sales objectives and maximise your ROI.

Trust Generative AI

Trust Generative AI integrates with top-tier Generative AI tools like those from Google and OpenAI. Beyond securing and refining outputs, it drives down operational costs, boosts shopping campaign conversions, and amplifies SEO and SEM campaign relevance. Its human-in-the-loop feature ensures consistent accuracy.

BrandMax

Enrich branding campaigns with value-based bidding. Empower your brand to navigate the dynamic world of DV360 with confidence, ensuring your high-value audience find your message exactly where they are.

Gauss Data Quality

Compares data from different measurement platforms to proactively detect discrepancies in key business KPIs and receive real-time alerts to help you resolve issues and minimize the impact on your business.

Gauss Data Collect

Collects web browsing data and integrates it with the rest of your organization’s data to map your customers’ journey for a 360º view.

Gauss Attribution

Design an attribution model tailored to your business objectives so that your advertising spend remains aligned with actions that have generated the best results, from impression to conversion to sales.

Gauss Smart Advertising

Increase efficiency and get higher quality leads using machine learning to determine which users are most valuable to your business.

Gauss Offline conversions

Enrich the audiences prioritized by marketing platforms and optimize your paid campaigns by sending data from your CRM & call centers containing information on sales, returns, or cancellations to integrate them with the user’s online behavior.

Gauss Dynamic Creatives

Engage your audiences more effectively by displaying the most appropriate product on Facebook for the specific interests that each user has shown on your website.

Ad-machina

Hyper-personalize your search ads for each user and search, analyzing consumer behavior that moves them towards the purchase phase.

Gauss Connected TV

CTV offers consumers a wide variety of content, from streaming apps to games and OTT channels. On the other hand, CTV offers brands incremental reach, access to younger audiences and more granular targeting possibilities. Gauss Connected TV solves the challenges of planning, measurement and reporting, with a console that allows brands to plan and measure their TV campaigns (linear and connected) in an integrated way.

Gauss MMM

Gauss MMM use your First Party Data together with context data to evaluate your brand’s sales drivers to give you the agility you need for media planning. It allows you to allocate your media budget, in the RIGHT CHANNEL and at the RIGHT AMOUNT, to achieve your sales objectives and maximise your ROI.

Trust Generative AI

Ai generated content validation and optimization.

BrandMax

Enrich branding campaigns with value-based bidding. Empower your brand to navigate the dynamic world of DV360 with confidence, ensuring your high-value audience find your message exactly where they are.

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