How will Third-Party Cookie Deprecation impact your business?

Gauss Cookie Deprecation Impact Tool is an innovative new solution that helps your company quantify the impact of third-party cookie deprecation.

Up to 30% of your conversions are lost due to cookie deprecation

Decreased effectiveness of targeted advertising

Increased cost of advertising

Increased customer distrust

Third-Party Cookie deprecation has already started…

  • Jan

    1% Third-Party Cookie Deprecation

  • Feb

  • Mar

    March 6th: DMA Enforcement

  • Apr

  • May

  • Jun

  • Jul

    July 1st: Universal Analytics 360 Deprecation

  • Aug

  • Sep

    H2: Privacy Sandbox fully launched

  • Oct

  • Nov

  • Dec

    100% Third-Party Cookie Deprecation

*Illustrative chart

On January 4, 2024, Google Chrome disabled third-party cookies for 1% of its users globally. This marks the initial test in its plan for a broader cookie blocking initiative later this year, where third-party cookies will be removed from Chrome completely in the third quarter of 2024.

…but, do you really know how this is going to affect your business?

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Cookie Deprecation Impact Tool

Quantify the business impact of Chrome third-party cookie deprecation

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Accurate business impact measurement:

The tool uses a combination of technologies and own data analysis techniques to provide businesses with accurate and up-to-date information on the impact of third-party cookie removal on your business (number of users, conversion rate impact per device, browser…)

Full coverage:

The tool covers all major web browsers, including Chrome, Firefox, Safari and Edge.

Real time results:

The technology is implemented and delivers results in real time.


Gauss Cookie Deprecation Monitoring Tool is the only tool in the market capable of quantifying the business impact of cookie loss.

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