Gauss Cookie Deprecation Impact Tool

GAUSS COOKIE DEPRECATION IMPACT TOOL

How will Third-Party Cookie Deprecation impact your business?

Gauss Cookie Deprecation Impact Tool is an innovative new solution that helps your company quantify the impact of third-party cookie deprecation.

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Up to 30% of your conversions are lost due to cookie deprecation

Decreased effectiveness of targeted advertising

Increased cost of advertising

Increased customer distrust

Third-Party Cookie deprecation has already started…

Jan

1% Third-Party Cookie Deprecation
Feb
Mar

March 6th: DMA Enforcement
Apr
May
Jun
Jul

July 1st: Universal Analytics 360 Deprecation
Aug
Sep

H2: Privacy Sandbox fully launched
Oct
Nov
Dec

100% Third-Party Cookie Deprecation

*Illustrative chart

On January 4, 2024, Google Chrome disabled third-party cookies for 1% of its users globally. This marks the initial test in its plan for a broader cookie blocking initiative later this year, where third-party cookies will be removed from Chrome completely in the third quarter of 2024.

…but, do you really know how this is going to affect your business?

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Cookie Deprecation Impact Tool

Quantify the business impact of Chrome third-party cookie deprecation

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Accurate business impact measurement:

The tool uses a combination of technologies and own data analysis techniques to provide businesses with accurate and up-to-date information on the impact of third-party cookie removal on your business (number of users, conversion rate impact per device, browser…)