Landing: Preparing for the AI Era

Preparing for the AI Era

How Travel & Retail Leaders Are Getting Ahead for Performance Transformation

Marketing is entering the AI era, especially retail and travel. Leaders from those industries are already preparing for a new wave of performance transformation.

At Making Science, we want to hear directly from you!

Share your perspective on the challenges and opportunities reshaping your sector by completing our short, industry-focused surveys.
You’ll receive priority access to our benchmark reports on how retail and travel CMOs are getting ahead in the AI age.

Your insights will help define the next CMO playbook that you’ll receive afterwards.
Let’s shape the marketing of tomorrow together.

Travel Survey : Next-Generation Personalization & Loyalty

The travel industry is navigating unprecedented change, shifting consumer expectations, fragmented channels, and the rise of AI-driven personalization.

As a marketer working in the travel industry, your insights are crucial.

How are you adapting to these transformations?
Where are you succeeding, and where are challenges emerging?

By contributing your perspective, you help create a comprehensive view of how the travel industry is evolving, and how its leaders are steering through the marketing of tomorrow.

TAKE THE TRAVEL SURVEY

Retail Survey : Improving the Customer Lifetime Value

The retail landscape is evolving faster than ever: shoppers expect hyper-personalized experiences, and performance marketing must deliver measurable growth across multiple channels.

As a CMO, your perspective matters.

How are you navigating these changes?
What strategies are helping you stay ahead, and where are the gaps?

By sharing your insights, you help shape a clearer picture of where retail marketing is headed and how the industry collectively adapts to this new era.

TAKE THE RETAIL SURVEY