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…We were able to let the campaigns learn quicker than they had previously. In addition, ad-machina helped us to add new keywords and this is key because these were keywords that we didn’t realize would work for us. Now, we are able to cover more queries from the U.S.
In the face of the pandemic, Iberostar needed to improve its paid search strategy to ensure it was as cost-effective as possible. These were the kind of changes that were difficult to implement when they already had many people devoted generating ad copy.
Since travel decreased significantly during the pandemic, Iberostar wanted to be able to capture as much demand as possible once leisure travel sprang back.
Since travel decreased significantly during the pandemic, Iberostar wanted to be able to capture as much demand as possible once leisure travel sprang back.
At the start, Iberostar’s campaigns were already very well optimized. However, by implementing ad-machina natural language search ads, Making Science helped Iberostar:
By implementing the ad-machina technology, Iberostar was able to algormithmically generate campaigns.
Through this implementation, Iberostar was able to increase year over year revenue by 14%, and reduce cost per click by 17%.
