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Combo upsizing prompt to increase average ticket value

Date

Client

McDonald’s

Industry

CPG
+2.60%
Average Ticket

The Challenge

As a user, I want to understand the value I can get by paying a little more, to decide if I want to change the size of my combo. When the user is on the small or medium combo detail screen, they should be offered the possibility to upgrade to large for a small price difference.

The Approach

If when the user accesses the detail of a small or medium combo or product, in addition to the sizes, they see a message with information about how much it costs to convert it to large, we will increase the number of users who choose the product in a larger size and therefore the average order value will increase.

The Results

+2.60% uplift in average ticket.