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After UX analysis, a prominent 85.4% user drop-off was identified after adding a product to the cart. A competitor benchmark showed that most had opted for placing the cart at the bottom of the screen with a button appearance and unit count.
Currently, the user does not clearly understand the cart in the upper position in the header. If we position it at the bottom of the screen, it will have better visibility and purchases will increase.
+1.2% uplift in purchases.
