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AI technology + human expertise

The Hybrid Intelligence. Decisive Advantage.

What we do

We build the Agentic AI systems that orchestrate your marketing—powered by human.

While agencies sell hours and platforms abandon you with software, we deliver both: proprietary AI technology that executes autonomously, plus strategic experts who ensure it drives real business outcomes.

400+
IN-HOUSE ENGINEERS
Building proprietary AI platforms and autonomous enterprise solutions.
$1B
SPEND UNDER MANAGEMENT
Optimized by orchestrated hybrid intelligence to expand operating margins.
18
COUNTRIES WORLDWIDE
Local expertise backed by centralized, enterprise-grade tech architecture.
IFEMA boosted multi-channel and multi-device sales with a programmatic campaign
The 2X Factor: How Being First Transformed Iberdrola’s CTV Game
Uncommon Goods gets ahead of the competition
Scale gets ahead of the competition
Employment Hero Achieves Dual Success
EAE Business School Madrid Boosts Conversions by 384% with Ad Automation
RIU Hotels & Resorts gets ahead of the competition and increases sales by 91% with personalization
Autotorino and the Marketing Mix Model to meet market challenges
L’Oreal Group Spain drives 55% incremental conversions with broad match in all its brands
AI Scales Ventis’ SEO Revenue by 10% in 3 Languages
Santander’s Triumph with Custom Bidding in DV360
MAPFRE’s MACH-Powered Digital Transformation: A Case Study in Innovation
LuisaViaRoma increased revenue with an AI model that predicts high-value customers
Verisure’s Success Story with AI-Powered Advertising
Viajes El Corte Inglés Boosts Digital Sales by 40% Through Mobile Integration
Carrefour gained 45% more new customers thanks to a bespoke ML model that predicts high-value customers
Jobrapido pLTV Bidding
Breakthrough results: 20% more qualified leads for Universidad Europea
Bark established a B2B predictive model for tROAS bidding, aimed at encouraging high-value service provider enrollments
Savia adopts a Data-Centric strategy with Google Cloud Platform
How Kave Home scaled its business internationally in the cloud
How Tradeinn migrated its virtual machines to Kubernetes
Bershka improves personalized recommendations to encourage sales
UNICEF optimized its donation campaigns through User Experience testing
Azamara uses on-site testing to optimize safety messaging
Iberostar improves through personalization
How Verti Spain managed to optimize its conversion ratios with automated bidding in real time
Pescanova managed to reach its target audience and improve its engagement
How Kiehl’s and Google measured the impact that digital media has on traffic and sales in physical stores
fitnessdigital yields greater profit due to Search Ads 360
Iberdrola

x2 Attention & Engagement

The 2X Factor: How Being First Transformed Iberdrola’s CTV Game
Energy & Utilities
The 2X Factor: How Being First Transformed Iberdrola’s CTV Game
Uncommon Goods

+56% Conversions

Uncommon Goods gets ahead of the competition
CPG
Uncommon Goods gets ahead of the competition and increases conversions by 56% with hyper-personalization
Scale

-21% CPL

Scale gets ahead of the competition
Marketplaces
Scale gets ahead of the competition and increases conversions by 111% with hyper-personalization
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Why we win

Three reasons clients choose us over agencies and platforms.

One system, human expertise, and a team that works on what comes next.

Proprietary AI Technology

One agentic system. The whole marketing cycle.

ad-machina is a coordinated system of specialized AI agents that orchestrates the full marketing cycle, from user insight to content creation, activation and continuous optimization. Your AI Brand DNA sets the direction; agents execute within it. From objective to live in hours.

  • Insight
  • Content
  • Activation
  • Optimization
Human Expertise

Strategic guidance. Not just data.

30+ years Google alumni experience. Cross-channel media mastery across $750M spend. We turn AI insights into winning strategies. Technology executes, humans ensure it drives growth.

Culture of Reinvention

5 years ahead. Always.

AI-native inside and out. Continuous innovation, not project cycles. Client co-development pods ensure you get tomorrow's technology today. We don't follow trends, we create them.

Get Started

making
things happen.

Global reach

Local teams, global impact.

18
Countries worldwide
OttawaChicagoMiamiNew York CityMexico CityBogotáSão PauloBuenos AiresDublínLondonParisMadridBarcelonaMallorcaAlicanteValenciaCoruñaLisbonMilanPaduaRiminiHamburgCopenhagenOsloStockholmGothenburgAmsterdamHelsinkiTbilisiPretoriaMumbaiBangkokSingaporeChinaSeoulTokyoSydney
Testimonials
Ad-machina has helped us deliver more relevant ads, and we’ve seen stronger customer response as a result.
Irene Bunnell, Director of Marketing and Analytics
The personalized ad copy from ad-machina has proven its value, driving a lift in CVRs. This has allowed our client to achieve a new level of efficiency and effectiveness with their Search campaigns.
Sara Begley, Associate Director, Search
When it comes to search, creativity plays a huge role. Through ad-machina we tailor the creativity to the user’s search
Eugenio Pino de Juana, Global Marketing and Sales Director, RIU Hotels and Resorts
News & opinion

Stay up to date

Making Science Appoints AdTech Pioneer Sharon Park as US Managing Director
20 Oct 2026

Making Science Appoints AdTech Pioneer Sharon Park as US Managing Director

Appointment coincides with the addition of Deborah Slabodsky, ex-Google Head of Measurement for Latam, as Head of Data and AI…
Measurement Fragmentation: Bridging the Gap Between Strategy and Action
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Measurement Fragmentation: Bridging the Gap Between Strategy and Action

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Agentforce: How to Intelligently Reduce Call Center Volume
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Agentforce: How to Intelligently Reduce Call Center Volume

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Salesforce and the Secret to Multichannel Support: How to Achieve Excellence?
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Salesforce and the Secret to Multichannel Support: How to Achieve Excellence?

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Agentic Commerce: The New Era of Retail
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Agentic Commerce: The New Era of Retail

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WhatsApp as an Additional Communication Channel: The Guide to Successful Activation in Marketing Cloud
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WhatsApp as an Additional Communication Channel: The Guide to Successful Activation in Marketing Cloud

Are you feeling like your emails don’t always land at the right time? Looking for a more instantaneous and personal…
Diminishing Returns: Are You Wasting Your Marketing Budget?
21 Jan 2026

Diminishing Returns: Are You Wasting Your Marketing Budget?

Introduction: The Secret to Maximizing Every Dollar of Your Media Investment CMOs, do you ever feel like even when you…
Unlocking True Potential With Value-Based Bidding for Google Marketing Platform
09 Jan 2026

Unlocking True Potential With Value-Based Bidding for Google Marketing Platform

Ever felt like your ad spend was working hard, but maybe not smart enough? For years, advertisers have chased clicks,…
Incrementality: The True Secret to Your Marketing Models?
29 Dec 2025

Incrementality: The True Secret to Your Marketing Models?

Introduction: Uncover the Real Impact of Every Marketing Investment CMOs, in a world where every dollar counts, how do you…
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