“

Embracing the MACH architecture with Making Science was a transformative step for MAPFRE. The efficiency gains and agility achieved have not only addressed immediate challenges but have positioned us for ongoing success, ensuring MAPFRE remains at the forefront of digital innovation in the insurance industry.

Jesús Sanz AlonsoDeputy Director of Solutions Development at MAPFRE Spain

“

LuisaViaRoma's collaboration with Google and Making Science brought about a remarkable improvement in our DV360 campaigns. We saw a boost in conversion rates, helping us achieve our sales goals more effectively

Nicola AntonelliLVR Chief Revenue Officer

“

Making Science has played a key role to integrate the measurement of our entire lead-to-sale process that allow us to expand and improve our ad campaigns.

Igor LópezGroup Head of Web Analytics & CRO

“

Thanks to optimizing towards high LifeTime Value customer signals in DV360 rather than just transaction value, we are able to truly align marketing campaigns with our internal goal of acquiring high LTV customers

Carrefour Spain

“

...We were able to let the campaigns learn quicker than they had previously. In addition, ad-machina helped us to add new keywords and this is key because these were keywords that we didn't realize would work for us. Now, we are able to cover more queries from the U.S.

Pep Juaneda GrimaltDigital Marketing Manager for the Iberostar Group