Certified to deliver all 11 Google Marketing Platform (GMP) services, Making Science is now a GMP Sales Partner licensed to resell contracts for the full suite of GMP products

Chicago, January 30, 2024 – Making Science, a global digital marketing company, today announced its official status as a Google Marketing Platform (GMP) Sales Partner in the United States. This strategic partnership empowers Making Science to resell contracts for the full suite of GMP products, providing brands and agencies with platform access to help navigate the evolving digital marketing landscape.

“We couldn’t be more excited about our newly minted status as a Google Marketing Platform Sales Partner,” commented Jason Downie, the US CEO of Making Science. “By delivering GMP services over the years, we observed the transformative power of GMP to connect brands with audiences. Our elevated partnership formalizes our commitment to democratizing access to these cutting-edge tools, allowing Making Science to resell GMP products and help US brands and agencies unlock the full potential of Google and accelerate their digital transformation.”

As a new GMP Sales Partner, Making Science continues to offer unparalleled expertise and comprehensive services, which include:

• Data + Activation: Making Science helps brands develop strategies to collect, analyze, and transform first-party data from site analytics, CRM, and Cloud platforms into assets for media activation.
• Performance Enhancing Technology: Making Science has built award-winning automation and AI technologies that supercharge Google Ads and GMP media performance. With 400+ engineers, they are the rare marketing consultancy backed by proven IT and developer horsepower.
• Privacy-Forward Solutions: Making Science helps brands prepare for third-party cookie deprecation and navigate a rapidly evolving digital marketing landscape with proprietary reporting technology, audits, privacy-preserving consultation, and mitigation plans.
• Strategic Partnership Development: The US leadership team has 30+ years of combined experience at Google and across the broader AdTech industry. They have an unmatched understanding of multi-partner collaboration with Google, agencies, and industry-leading data and technology providers. 
• Delivery at Scale: Making Science offers agile, on-demand service teams dedicated to US customers with the ability to scale globally.

“As one of only a few certified GMP resellers in the US, our unmatched expertise offers clients a competitive edge as they navigate cookie deprecation and bolster their first-party data assets,” commented Founder and Chairman of Making Science, José Antonio Martínez Aguilar. “This is an exciting step in our growth and enables us to truly collaborate with and support our clients in every aspect of their digital marketing initiatives.”  

This alliance marks a significant milestone for Making Science and the company’s global expansion while further solidifying its position as a trusted global guide for brands seeking to unlock the full potential of their digital marketing efforts. Organizations can gain a competitive edge, achieve measurable results, and drive sustainable growth by leveraging the power of GMP and Making Science’s expert guidance.

[button color=”accent-color” hover_text_color_override=”#fff” size=”large” url=”www.makingscience.com/contact” text=”Get In Touch To Accelerate Your Buisness with GMP” color_override=”#f0067f”]

About Making Science 

Making Science is a global digital acceleration company with a dynamic team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, developing, integrating, and maintaining advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernization.

Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.

Madrid, 30 January 2024 – Making Science has expanded its global presence with the establishment of a joint venture with NØRR3 in Finland. As a result of this joint venture, the partners will be able to give their customers in Finland the best of both worlds: a local, experienced and dedicated agency with media and insight expertise, with global data and technology expertise provided by Making Science.

Making Science has been present in the Nordics since early 2022, when it acquired a 69.8% (now 76.14%) stake in the holding company of Tre Kronor Media and its affiliates, which operate in Sweden, Denmark and Norway.

NØRR3, founded in 2019, is a Helsinki-based, award-winning insight and media agency. The agency is privately owned by its dedicated employees and comprises 14 leading senior talents.

Making Science Global CEO and founder José Antonio Martinez Aguilar describes the Nordic region as a key strategic market. “Since integrating with Tre Kronor Media, we have had great success in Sweden, Denmark and Norway. Establishing a presence in Finland gives us new opportunities to strengthen our positioning as a leader in digital marketing and ad tech in this relevant region.”

“Media consumption is changing rapidly, and there is an expanding variety of media options, which requires superior service coupled with experienced strategic expertise and agile operational skills. The joint venture between Making Science and NØRR3 is a win-win situation for both companies, all their employees, and especially for clients eager for growth,” stated Antti Ujainen, Chairman of the Board of NØRR3 and lead strategist.

The joint venture is structured with 60% ownership for Tre Kronor Media and 40% for NØRR3 and will make use of the existing offices and resources of the partners.

The establishment of this joint venture in Finland continues Making Science’s long-term strategy of geographical expansion in order to deliver a 360-degree service to clients in the markets in which they operate. The partnership with NØRR3 will help to augment growth in the Nordics and further cement Making Science’s leadership in the region.

About Making Science: 

Making Science has a team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernization.

Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organizations. Through these endeavors, we are committed to driving meaningful change for a brighter, more sustainable future.

About NØRR3: 

NØRR3, founded in 2019, is a Helsinki-based and award-winning insight and media agency. Over the past year, the agency has doubled its revenues, and this year’s expansion has reached a remarkable 200%. The agency is privately owned by its dedicated employees and comprises 14 leading talents.

The holiday season is not just about festivities and celebrations. For businesses, it’s a period of heightened activity, increased customer demand, and fierce competition. With key shopping events like Black Friday, Cyber Monday, and Christmas sales on the horizon, the success of your season depends on your preparedness.

In this guide, curated by the Making Science team, we blend various critical aspects of business operations to help equip businesses with a comprehensive, well-rounded approach to tackle the peak season rush.

1. Scalability: The Backbone of Your Online Store

We all know time is money. According to Gartner, based on industry surveys, network downtime can cost $5,600 per minute on average. This figure equates to well over $300K per hour.

Your online store’s infrastructure serves as the foundation for your digital presence. An influx of shoppers can place immense stress on your infrastructure, making it crucial to predict traffic patterns and scale your resources accordingly. Regular stress tests will help identify and rectify weak points. This proactive approach ensures your systems can handle the increased load, preventing slow loading times, crashes, or dreaded virtual queues, and keeping your digital storefront open and inviting.

2. Process Monitoring: Make checking out simple!

Don’t let a glitchy shopping cart or an overloaded payment gateway hinder your sales. Monitor the purchasing process every step of the way – from product discovery to payment confirmation for a smooth and efficient shopping experience. With the increase in traffic during peak season, your e-commerce processes, especially payment solutions, should be capable of absorbing traffic spikes so that transactions are processed without a hitch.

3. Digital Security: Protecting Your Business and Customers

Over half (56%) of Black Friday spam emails received between October 26 and November 6, 2022, were scams, according to research from Bitdefender. Furthermore, small businesses in the retail sector are 50% more likely to be targeted by cybercriminals, leading to losses of around $6.9 billion from online scams. 

The primary threats include social engineering scams, phishing attacks, fraudulent websites, unsecured financial transactions, ransomware attacks, and data breaches. Given these risks and the heightened digital activity during peak season, businesses must reinforce their digital channels by auditing their website security to safeguard their systems and customer data.

4. Inventory and Logistics: Meeting Demand Efficiently

Handling the increased demand during peak season requires efficient management of inventory and logistics. A sold-out product or delayed delivery can lead to disappointed customers. Keep a close eye on your stock levels, plan for increased shipping and delivery times, and consider liaising with third-party logistics providers to manage the increased demand.

5. Proactive Marketing Strategy: Engaging Your Customers

Stand out from your competitors with well-planned outreach to significantly increase your brand’s visibility and customer engagement. Use a mix of channels like email, targeted ads, and social media to reach your audience with impactful messages. Maximize your outreach impact with an omnichannel strategy that mixes and matches channels to deliver your message to the right audience at the right time. Most importantly, start planning at least 4 weeks in advance, allowing yourself ample time to refine and perfect your messages.

6. AI Integration: Enhancing Performance and Efficiency

Artificial Intelligence has become a game-changer in the digital space. From creating better SEO descriptions to automating repetitive processes, AI technologies can boost your business performance and efficiency. Consider integrating AI-powered tools into your operations, like Gauss AI, our proprietary technology that allows you to automate processes and improve ad performance, reaching customers more effectively.

7. Customer Experience: Prioritizing Satisfaction

A positive customer experience extends beyond a user-friendly interface and streamlined checkout process. It’s about providing timely and effective support. Incorporating FAQ and Feedback sections on your site can help customers find information quickly and share their experiences. To take it a step further, consider implementing AI-based chatbots ensuring help is just a click away, at any time.

8. Contingency Planning: Preparing for the Unexpected

Despite the best preparations, unexpected issues can occur. Having robust contingency plans helps your business respond quickly and effectively to potential system crashes, payment gateway failures, or unexpected traffic spikes, minimizing disruption and maintaining customer satisfaction.

This guide forms a solid foundation for your business as you gear up for the peak holiday season. Remember, preparation is key to turning these challenges into opportunities for growth. 

The time to start is now! As always, The Making Science team is here to guide you every step of the way. Let’s make this holiday season a resounding success together!

Do you dream of a flexible, remote work schedule? Do you thrive when surrounded by a group of talented individuals? Do you want to work for one of Europe’s fastest-growing tech/digital marketing companies? Read on to learn more about what it takes to successfully pass an interview with the Making Science People & Culture team!

Thoroughly read the job description to see how it fits with your professional profile

You’ll get a call from one of our recruiters if your skillset matches quite closely with the job description we’ve got open. So, before your interview, take 10-15 minutes to closely study which items in the job description match your prior experiences. It’s helpful if you also spend some time thinking of specific activities you’ve completed or projects you led. This way, you can give concrete examples of those situations when we ask about them.  

We understand that your profile may not exactly match our job description. So, be sure you don’t lie even if we ask questions you may not know the answers to. 

DO NOT lie about your skills (certifications, languages, experiences…)

As mentioned, we know it may not be an exact profile match. So, if we ask a question about something you’re not experienced with, here’s what you can do.

Let’s imagine you’re interviewing for a project management position and we ask, “Tell me about a time you reviewed a report in Google Analytics.” – but you’ve never reviewed a report in Google Analytics. 

1. Admit that you do not have experience. You can simply state, “At this point in my career, I’ve not yet had the opportunity to review Google Analytics reports directly for a client.”
2. Mention a similar experience. Then, go on to mention a similar experience and why you think you’d be able to learn quickly… For example, “However, this year I worked closely with a business analyst who showed me a few of the basics. I’m confident that if I got access to a Google Analytics account, I could quickly learn to navigate it.”
   Alternatively, you could mention relevant training. For example, “Though I haven’t worked with a live Google Analytics account yet, I spent the last few months taking the advanced GA4 course. During the course, I got to work with a demo account. So, I think I could take on the task quickly.”

Do some research about the company, especially our values and our objectives

Make sure you do your research – not just so you can answer questions about our brand, but ALSO so you can ensure the company is a good fit for you!

In most interviews, we’ll ask why you think you would be a good fit. Read through our company page here to see if your values align with our mission. Check out recent news about us by viewing our investor’s page here. Or, check Google Search’s News section here to see the latest PR about the company. 

We’ll want to know how you see yourself growing with us. And to know that, you’ll want to know how we expect to grow too! 

Structure how to explain your professional experiences

Finally, let’s talk a bit about how you can expect to explain your experience to us. Typically, we will ask open-ended questions so that we can get to know you better in a broad way. But you’d be surprised how many people respond with a simple, one-sentence answer.

One easy way to get into a question-answering groove is to use the STAR method. Simply describe: 

• The Situation you found yourself in
• The Task you completed
• The Actions required of you, and
• The Resolution of the situation

Be sure to strike a balance between too long and too short. If you notice you’ve been rambling along for more than two minutes, wrap it up. 

Join us!

Now that you’re in the right mindset, take an opportunity to head to our careers page to see if there are any open vacancies that match your profile. If you don’t see anything, feel free to sign up for our newsletter where we occasionally post job openings. 

See openings

We look forward to hearing from you!

• The company commits to digital acceleration by combining its strong capabilities in technological development with its digital strategy acumen.
• The new tagline on the logo coincides with the final integration of the brands Omniaweb in Italy, Celsius in France, and Nara Media in the UK under the brand “Making Science.”

Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital acceleration, has announced a change to its logo to reinforce the meaning of its brand and make its value proposition more tangible. In this way, the company consolidates its commitment to digital acceleration, combining its strong capabilities in technological development with its digital strategy acumen.

The main reason behind the change has to do with the evolving needs of its customers and the market in general. These days, nearly every company has been transformed into a digital business, so the phrasing is becoming obsolete. With the introduction of the new tagline “The digital acceleration company,” the consultancy illustrates its commitment to optimizing and activating digital channels, with a strong focus on digital strategy and digital business capabilities.

“More and more companies are embracing the processes of the future and taking their businesses a step further. Most organizations already understand the importance of going digital. At Making Science, we want to help them accelerate and optimize their technology efforts,” explains José Antonio Martínez Aguilar, Chairman & CEO of Making Science. Digital transformation is not enough, and companies need to understand the importance of moving faster because the world is accelerating thanks to technology and communications.  Companies that are not able to move faster in their decision making and processes will be left behind.

This change coincides with the definitive integration of the brands Omniaweb in Italy, Celsius in France, and Nara Media in the UK. From now on, these three companies will become part of the “Making Science” umbrella. As the companies unite, the company shows its strength and the ability to operate across the European continent (and beyond).

The consultancy firm acquired the Italian company, Omniaweb, in October 2020 to strengthen its presence in the country, where it had already been present since 2019. At the beginning of 2021, the company entered the United Kingdom with the purchase of Nara Media, a market in which it has always placed great confidence due to its size and global relevance. In France, it purchased Celsius and Loyal to consolidate its position in programmatic and provide services locally to French clients with whom it operates from Spain.