Today on
making science

Insight & Strategy, Marketing, Marketing Analytics, Social Media

El engagement no sabe si te quieren o te odian

septiembre 18, 2026

AdTech, Advertising, Martech & Adtech, Technology & AI

La conversación tiene hueco para tu marca: 8 claves de OpenAI Ads

septiembre 18, 2026

Advertising, Insight & Strategy, Marketing, Social Media

La (no) caída de los influencers: La credibilidad ya no viene incluida

septiembre 7, 2026

Insight & Strategy, Marketing, SEO, Social Media

Del Scroll al Search: Cómo TikTok y Google están redefiniendo el ecosistema de búsqueda.

agosto 5, 2026

Advertising, Insight & Strategy, Marketing Analytics, Performance, Social Media

El CPA ciego: estás pagando por un escaparate sin contar quién entra

agosto 4, 2026

Advertising, Insight & Strategy, Martech & Adtech, Social Media, Technology & AI

La UE le pone etiqueta a la IA en publicidad: Por qué la regulación de Meta es la mejor noticia para las marcas líderes

julio 27, 2026

Data, Data Analytics and BI, Marketing Analytics, Technology & AI

Google Analytics 4: por qué necesitas un Data Analyst hoy más que nunca

julio 27, 2026

From Clicks to Conversations: The New AI-Powered Funnel
Sep 8, 2026 Listen on Spotify
AI Didn't Solve Your Creative Problem. It Hid It.
Sep 2, 2026 Listen on Spotify
Beyond Zero-Click Search: Welcome to the Zero-Click Checkout
Aug 25, 2026 Listen on Spotify
The AI Great Mismatch: 34% of CMOs miss expected AI returns (and how to fix it)
Aug 19, 2026 Listen on Spotify
The AI Moment: Transforming Marketing with Gemini Enterprise
Aug 11, 2026 Listen on Spotify
Your Brand Now Has Two Customers. One of Them Isn't Human.
Aug 5, 2026 Listen on Spotify
Creative Foundations & Pre-Validated Performance
Aug 3, 2026 Listen on Spotify
Scaling Gen AI-Powered Creatives
Jul 30, 2026 Listen on Spotify
What the 2026 World Cup Taught Us About Modern Marketing
Jul 29, 2026 Listen on Spotify
Search as an Intelligence Engine
Jul 28, 2026 Listen on Spotify
The Super-Empowered Consumer & The Discovery Loop
Jul 28, 2026 Listen on Spotify
H1 Didn't Surprise Us. It Confirmed the Bet
Jul 21, 2026 Listen on Spotify
Making Science Strengthens Its Creative Intelligence with Perfect Fools: Creativity, Technology, and Results Under One Roof
Jul 15, 2026 Listen on Spotify
Cannes Lions 2026 - The Year AI Grew Up
Jul 1, 2026 Listen on Spotify
Integrating AI YouTube Curation to Maximize Media Precision: Introducing Siever
Jun 23, 2026 Listen on Spotify
EPS. 3 - AI: The New Tech Reality
Jun 23, 2026 Listen on Spotify
Your Next Ad Won't Be in a Feed. It'll be in a Chat
Jun 2, 2026 Listen on Spotify
The only way to win in the age of AI, is with AI
May 22, 2026 Listen on Spotify
The 2026 World Cup Has a New Game Plan… and It's Powered by AI
May 20, 2026 Listen on Spotify
AI takes center stage for global creativity at Cannes Lions 2026
May 13, 2026 Listen on Spotify
AI Is Marketing's Stradivarius. But can the violin play itself?
May 6, 2026 Listen on Spotify
EPS. 2 - AI: From Hype to Reality
Apr 28, 2026 Listen on Spotify
Stop Measuring "Time Saved" — The New ROI Framework for 2026
Mar 31, 2026 Listen on Spotify
And the Oscar goes to... AI in Marketing
Mar 18, 2026 Listen on Spotify
YouTube & AI Search: The New Frontline of Brand Visibility
Mar 9, 2026 Listen on Spotify
[ITA] Connected TV: i casi di successo
Mar 9, 2026 Listen on Spotify
🎯 What’s stopping CMOs around the world from adopting AI? We went and find out.
Mar 3, 2026 Listen on Spotify
Why Your Brand Needs to Impress AI, Not Just Humans
Feb 24, 2026 Listen on Spotify
Agentic AI vs. AI Agents: What's the difference?
Feb 17, 2026 Listen on Spotify
How AI Hijacked Super Bowl 60
Feb 10, 2026 Listen on Spotify
🎯 Does your AI just chat, or does it also sell?
Jan 28, 2026 Listen on Spotify
ChatGPT is Open for Business
Jan 28, 2026 Listen on Spotify
The "Agentic Economy" is Here: What Google’s New Universal Commerce Protocol Means for Retail
Jan 21, 2026 Listen on Spotify
AI is Shaping Marketing in 2026: Are You Ready?
Jan 13, 2026 Listen on Spotify
Santa has a new helper (and guess what? It is an AI Agent)
Dec 19, 2025 Listen on Spotify
The SEO-GEO Era Is Here: Search Has Transformed Faster Than Ever
Dec 15, 2025 Listen on Spotify
Making Sense of AI-Powered Creatives
Nov 20, 2025 Listen on Spotify
Visibility Beyond Clicks 🚀
Nov 19, 2025 Listen on Spotify
How to Win the Visibility Battle with Google and Agentic AI
Nov 18, 2025 Listen on Spotify
Target: Growth. AI changes the CMO-CFO conversation
Nov 11, 2025 Listen on Spotify
Google AI Studio: The New Era of Marketing Apps Is Here
Nov 3, 2025 Listen on Spotify
The ROI Black Box Is Open: Why AI-Powered MMM Is the New Attribution Model.
Oct 29, 2025 Listen on Spotify
The AI Transaction: ChatGPT Launches Apps & Direct Checkout
Oct 8, 2025 Listen on Spotify
The AI Paradox: Building Your Brand in a World Without Clicks
Sep 30, 2025 Listen on Spotify
The Trust Dividend: Why Your Data Governance Is Your Next Major Revenue Stream.
Sep 26, 2025 Listen on Spotify
Apple Enters the AI Arena: What It Means for Marketers
Sep 17, 2025 Listen on Spotify
Resilience & Continuity: How to Keep Your Business Running Non-Stop
Sep 17, 2025 Listen on Spotify
Beyond Automation: how Asset Studio and ad-machina Creative Hub Unleash Creative Potential
Sep 10, 2025 Listen on Spotify
The unseen side of measurement
Sep 9, 2025 Listen on Spotify
Summer 2025 AI Recap
Aug 27, 2025 Listen on Spotify
AI's Next Customer: Are You Ready for the B2A Revolution?
Aug 19, 2025 Listen on Spotify
Agentic AI: The Silent Revolution of Marketing
Aug 12, 2025 Listen on Spotify
AI‑Powered Social Discovery: Why Instagram Is Now a Search Asset
Aug 11, 2025 Listen on Spotify
[ITA] Media e personalizzazione per massimizzare reach e ROI
Aug 8, 2025 Listen on Spotify
[ITA] Oltre i tool: guida alla creatività "at scale"
Aug 8, 2025 Listen on Spotify
From Overwhelmed to Empowered: A Retail Marketer's Journey into the Agentic Era
Jul 30, 2025 Listen on Spotify
In the AIr: How AI is Transforming Traditional Marketing 💡
Jul 17, 2025 Listen on Spotify
Turn AI Into Advantage, Not Just Adoption
Jul 11, 2025 Listen on Spotify
Beyond Migration: Strategies for a Scalable and Durable Cloud
Jul 10, 2025 Listen on Spotify
Google Says It Too: What You Need Is an AI Agency
Jul 9, 2025 Listen on Spotify
The Art of Measurement: Planning Challenges
Jun 30, 2025 Listen on Spotify
The Age of Agentic Creativity - Creative Hub
Jun 24, 2025 Listen on Spotify
Unleashing Growth in the Generative Marketing Era
Jun 17, 2025 Listen on Spotify
TikTok’s AI Trend Engine Is Here: Are You Ready to Move at the Speed of Culture?
Jun 11, 2025 Listen on Spotify
Synthetic Personas: The Next Leap in AI Insight
May 27, 2025 Listen on Spotify
From Insights to Impact: Mastering Audience Strategy in a Data-Rich World
May 12, 2025 Listen on Spotify
From Chat to Cart: Has the AI Commerce Era Started
May 6, 2025 Listen on Spotify
Third Party Cookie Conundrum: Chrome's New Face and What It Means for Digital Marketing
Apr 29, 2025 Listen on Spotify
From Data to Dollars: AI for Ads Activation
Mar 20, 2025 Listen on Spotify
Making Sense of Performance Max
Feb 17, 2025 Listen on Spotify
AI, Cookies, and the Future of Digital: A Talk with Quantcast
Nov 21, 2024 Listen on Spotify
Making Sense of Value-Based Bidding
May 16, 2024 Listen on Spotify
The Cloud Forecast: Unveiling 2024 Trends and Predictions with Google
Dec 18, 2023 Listen on Spotify
AI Unleashed: Navigating Today's Business Landscape with Salesforce
Nov 30, 2023 Listen on Spotify
The GenAI Opportunity for Marketing
Sep 11, 2023 Listen on Spotify
The shift from Universal Analytics to GA4
Aug 22, 2023 Listen on Spotify
Putting Privacy into Perspective
Jul 14, 2023 Listen on Spotify

Nov 2023

Liderar al cliente digital: Una nueva misión del marketing para un entorno incierto

Liderando al cliente Digital es un interesante estudio realizado en colaboración con IDG que nos desvela la madurez digital de las principales grandes cuentas de España.

Dic 2021

Marketing turístico: el impacto de los anuncios hiperpersonalizados de Ad-Machina

Descubre cómo el sector turístico se está adaptando a las nuevas tecnologías y aprovechando los sesgos cognitivos con la ayuda de Ad-Machina. Explora el caso de éxito de Iberostar Hotels & Resorts y las importantes mejoras en las reservas, la reducción de costes y la relevancia para el usuario logradas gracias a los anuncios hiperpersonalizados.

Decoding Media: El Nuevo Branding

When?

13, octubre

Where?

La Casa Encendida

El engagement no sabe si te quieren o te odian

La conversación tiene hueco para tu marca: 8 claves de OpenAI Ads

La (no) caída de los influencers: La credibilidad ya no viene incluida

Del Scroll al Search: Cómo TikTok y Google están redefiniendo el ecosistema de búsqueda.

El CPA ciego: estás pagando por un escaparate sin contar quién entra

La UE le pone etiqueta a la IA en publicidad: Por qué la regulación de Meta es la mejor noticia para las marcas líderes

Google Analytics 4: por qué necesitas un Data Analyst hoy más que nunca

From Clicks to Conversations: The New AI-Powered Funnel

AI Didn't Solve Your Creative Problem. It Hid It.

Beyond Zero-Click Search: Welcome to the Zero-Click Checkout

The AI Great Mismatch: 34% of CMOs miss expected AI returns (and how to fix it)

The AI Moment: Transforming Marketing with Gemini Enterprise

Your Brand Now Has Two Customers. One of Them Isn't Human.

Creative Foundations & Pre-Validated Performance

Scaling Gen AI-Powered Creatives

What the 2026 World Cup Taught Us About Modern Marketing

Search as an Intelligence Engine

The Super-Empowered Consumer & The Discovery Loop

H1 Didn't Surprise Us. It Confirmed the Bet

Making Science Strengthens Its Creative Intelligence with Perfect Fools: Creativity, Technology, and Results Under One Roof

Cannes Lions 2026 - The Year AI Grew Up

Integrating AI YouTube Curation to Maximize Media Precision: Introducing Siever

EPS. 3 - AI: The New Tech Reality

Your Next Ad Won't Be in a Feed. It'll be in a Chat

The only way to win in the age of AI, is with AI

The 2026 World Cup Has a New Game Plan… and It's Powered by AI

AI takes center stage for global creativity at Cannes Lions 2026

AI Is Marketing's Stradivarius. But can the violin play itself?

EPS. 2 - AI: From Hype to Reality

Stop Measuring "Time Saved" — The New ROI Framework for 2026

And the Oscar goes to... AI in Marketing

YouTube & AI Search: The New Frontline of Brand Visibility

[ITA] Connected TV: i casi di successo

🎯 What’s stopping CMOs around the world from adopting AI? We went and find out.

Why Your Brand Needs to Impress AI, Not Just Humans

Agentic AI vs. AI Agents: What's the difference?

How AI Hijacked Super Bowl 60

🎯 Does your AI just chat, or does it also sell?

ChatGPT is Open for Business

The "Agentic Economy" is Here: What Google’s New Universal Commerce Protocol Means for Retail

AI is Shaping Marketing in 2026: Are You Ready?

Santa has a new helper (and guess what? It is an AI Agent)

The SEO-GEO Era Is Here: Search Has Transformed Faster Than Ever

Making Sense of AI-Powered Creatives

Visibility Beyond Clicks 🚀

How to Win the Visibility Battle with Google and Agentic AI

Target: Growth. AI changes the CMO-CFO conversation

Google AI Studio: The New Era of Marketing Apps Is Here

The ROI Black Box Is Open: Why AI-Powered MMM Is the New Attribution Model.

The AI Transaction: ChatGPT Launches Apps & Direct Checkout

The AI Paradox: Building Your Brand in a World Without Clicks

The Trust Dividend: Why Your Data Governance Is Your Next Major Revenue Stream.

Apple Enters the AI Arena: What It Means for Marketers

Resilience & Continuity: How to Keep Your Business Running Non-Stop

Beyond Automation: how Asset Studio and ad-machina Creative Hub Unleash Creative Potential

The unseen side of measurement

Summer 2025 AI Recap

AI's Next Customer: Are You Ready for the B2A Revolution?

Agentic AI: The Silent Revolution of Marketing

AI‑Powered Social Discovery: Why Instagram Is Now a Search Asset

[ITA] Media e personalizzazione per massimizzare reach e ROI

[ITA] Oltre i tool: guida alla creatività "at scale"

From Overwhelmed to Empowered: A Retail Marketer's Journey into the Agentic Era

In the AIr: How AI is Transforming Traditional Marketing 💡

Turn AI Into Advantage, Not Just Adoption

Beyond Migration: Strategies for a Scalable and Durable Cloud

Google Says It Too: What You Need Is an AI Agency

The Art of Measurement: Planning Challenges

The Age of Agentic Creativity - Creative Hub

Unleashing Growth in the Generative Marketing Era

TikTok’s AI Trend Engine Is Here: Are You Ready to Move at the Speed of Culture?

Synthetic Personas: The Next Leap in AI Insight

From Insights to Impact: Mastering Audience Strategy in a Data-Rich World

From Chat to Cart: Has the AI Commerce Era Started

Third Party Cookie Conundrum: Chrome's New Face and What It Means for Digital Marketing

From Data to Dollars: AI for Ads Activation

Making Sense of Performance Max

AI, Cookies, and the Future of Digital: A Talk with Quantcast

Making Sense of Value-Based Bidding

The Cloud Forecast: Unveiling 2024 Trends and Predictions with Google