Meet the Expert! 🚀 Getting the most out of Google Shopping with Alex Ferguson

What are the advantages of being certified in Google Shopping?

Being certified in Google Shopping positively impacts how you are viewed, especially by those within the industry. It enhances your credibility in the digital marketing space. At the same time, it allows you to learn valuable skills that can be used to improve client performance. 

Do you think being certified in Google Shopping is essential to operate and improving the activity on the platform?

Yes, Google shopping is a complex setup that requires both practical know/how but also a deeper theoretical understanding of all the moving parts (auction dynamics, Google Merchant Center, campaign setup mechanisms and other useful tools). Simply running Google shopping campaigns can be reasonably straightforward, but going through the certification process gives you a deeper level of understanding. 

Google Shopping certification is an integral part of the Google ecosystem; merging this with the knowledge you gain from other certifications (SA360, GA4, Google Display/Discovery Performance Max) gives you an advantage over the wider digital marketing field. 

What are the advantages of being certified? Do you think it gives more value to the client?

The certification process ensures that you develop a thorough level of understanding into areas that go much deeper than anything available on the platform. Best practice account structures, detailed strategies (depending on the client’s specific objectives), smart shopping campaigns (standard and performance max). The certification process unlocks many new opportunities that wouldn’t otherwise be available, regardless of how much experience you have practical running campaigns. 

Tell us about a professional experience in which you had to apply your knowledge and know-how regarding the tool you are certified.

Setting up accounts from scratch, using all the levers of control and additional tools and options. Being able to manipulate product feeds and asset groups, optimise product listings and affect change on a more granular level (using tools and strategies that are not obvious on the platform itself). 

Are you ready to extract the most value of Google Marketing Platform? Our team of experts can help you with any need or case you have related to the platform. Don’t hesitate to get in touch!

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