{"id":57450,"date":"2023-12-07T14:24:02","date_gmt":"2023-12-07T13:24:02","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=57450"},"modified":"2023-12-07T14:24:02","modified_gmt":"2023-12-07T13:24:02","slug":"in-conversation-with-the-drum-clients-want-to-know-about-agency-ai-capabilities-how-can-you-stand-out","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/us\/blog\/in-conversation-with-the-drum-clients-want-to-know-about-agency-ai-capabilities-how-can-you-stand-out\/","title":{"rendered":"In conversation with The Drum: Clients want to know about agency AI capabilities. How can you stand out?"},"content":{"rendered":"<p><em>Read the full article: <a href=\"https:\/\/www.thedrum.com\/insight\/2023\/12\/05\/clients-want-know-about-agency-ai-capabilities-how-can-you-stand-out\" target=\"_blank\" rel=\"noopener\">www.thedrum.com<\/a><\/em>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<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Read the full article: www.thedrum.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<\/p>\n","protected":false},"author":21,"featured_media":57517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[821,837,913],"tags":[],"class_list":["post-57450","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-en","category-digital-transformation-en","category-technology-ai-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/57450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/comments?post=57450"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/57450\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media\/57517"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media?parent=57450"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/categories?post=57450"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/tags?post=57450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}