{"id":56093,"date":"2023-11-10T11:03:12","date_gmt":"2023-11-10T10:03:12","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=56093"},"modified":"2023-11-10T11:03:12","modified_gmt":"2023-11-10T10:03:12","slug":"creating-a-greener-web-the-importance-of-sustainable-websites","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/us\/blog\/creating-a-greener-web-the-importance-of-sustainable-websites\/","title":{"rendered":"Creating a Greener Web: The Importance of Sustainable Websites"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">By now, you&#8217;ve surely heard the term &#8220;sustainability.&#8221; It&#8217;s a concept that should be applied to all human practices \u2013 including websites. The Internet has become a vital tool for economic growth and societal development, significantly impacting our daily lives. However, it&#8217;s not exactly a clean technology.<\/span><\/p>\n<h3>The Environmental Impact of the Internet<\/h3>\n<p><span style=\"font-weight: 400;\">The Internet has a considerable impact on people&#8217;s development and daily life. To achieve sustainable development as outlined by the <\/span><a href=\"https:\/\/sdgs.un.org\/es\/2030agenda\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2030 Agenda<\/span><\/a><span style=\"font-weight: 400;\">, we must harmonize economic growth, social inclusion, and environmental protection. These elements are interconnected and crucial for the well-being of individuals and societies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what does sustainability have to do with the use of the Internet? A great deal. While the Internet is an indispensable facilitator for economic growth and human progress, it&#8217;s not as green as we might hope. With the operation of devices and the dependence on servers (the true heart of the Internet), substantial amounts of energy are used and CO2 is generated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some startling <\/span><a href=\"http:\/\/webneutralproject.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Internet represents approximately <\/span><b>10% of global electricity consumption.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If the Internet were a country, it would rank as the <\/span><b>sixth largest consumer of electricity <\/b><span style=\"font-weight: 400;\">on the planet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The Internet produces around 2% of global CO2 emissions annually, <\/span><b>equivalent to the aviation industry.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An average web page produces<\/span><b> 1.76 grams of CO2 for each page<\/b> <b>visit<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Streaming <\/span><b>Netflix for one hour a week<\/b><span style=\"font-weight: 400;\"> requires more electricity than the annual production of<\/span><b> two new refrigerators.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data centers alone consume approximately 200 terawatt-hours (TWh), that is, more energy than the <\/span><b>entire country of Iran.<\/b><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to these, consider the excessive water consumption in data centers, necessary for their cooling systems and proper maintenance. Most of this water is potable, with non-potable water making up less than 5%. This can cause serious problems for populations and agriculture, especially in the increasingly common scenario of drought.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If this data doesn&#8217;t concern you, maybe Google&#8217;s penalty will. Google uses metrics called <\/span><b>Core Web Vitals to score <\/b><span style=\"font-weight: 400;\">your website and index it in its search engine more or less favorably. Among these metrics are <\/span><b>accessibility<\/b><span style=\"font-weight: 400;\">, <\/span><b>loading speed<\/b><span style=\"font-weight: 400;\">, and now, <\/span><b>sustainability<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3>How can I build a more sustainable website?<\/h3>\n<p><span style=\"font-weight: 400;\">The most basic tips would be to take care of the load time, font and image optimization, js and css rendering, using clean code and simple designs. This it\u2019s just a complement of the good practices that all companies need to apply to reduce their carbon footprint, including the use of clean and renewable energy sources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The \u201c<\/span><a href=\"https:\/\/www.sustainablewebmanifesto.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Sustainable Web Manifesto<\/span><\/a><span style=\"font-weight: 400;\">\u201d<\/span> <span style=\"font-weight: 400;\">proposes certain rules that all digital products and services should follow:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clean<\/b><span style=\"font-weight: 400;\">. Digital products and services must be powered by clean, renewable energy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Efficient<\/b><span style=\"font-weight: 400;\">. The products and services provided digitally will use the least amount of energy possible, as well as the minimum material resources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Open<\/b><span style=\"font-weight: 400;\">. Digital products and services must be accessible, allow the free exchange of information, and allow users to control their data.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Honest<\/b><span style=\"font-weight: 400;\">. The products and services will not deceive or exploit users in their design or content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regenerative<\/b><span style=\"font-weight: 400;\">. The products and services will support an economy that takes care of people and the planet.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Resilient<\/b><span style=\"font-weight: 400;\">. The products and services will work at times when people need them most.<\/span><\/li>\n<\/ul>\n<h3>The Role of Large Companies: Democratizing Green Websites<\/h3>\n<p><span style=\"font-weight: 400;\">Do large companies really take sustainability into account? Undoubtedly, Google&#8217;s focus on sustainability is starting to influence designers, developers, and companies worldwide to do things better and apply sustainable practices. Companies like Google, Amazon, Facebook, and Apple still have to set a better example and be responsible for the high social and environmental impact they have. A good example of this is Apple&#8217;s recent campaign <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=QNv9PRDIhes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">&#8220;2030 Status: Mother Nature<\/span><\/a><span style=\"font-weight: 400;\">&#8220;. Some see it as an aspirational, emotional, and hopeful campaign, while others see it as pure greenwashing, especially when considering the company&#8217;s blatant planned obsolescence practices and its closed ecosystem that didn&#8217;t adopt the USB-C connector until the iPhone 15 (2023). This change was forced by a European Parliament resolution that will require a unified smartphone charger by 2024 to enable reuse and reduce electronic waste.<\/span><\/p>\n<h3>Conclusion: Towards More Sustainable Websites<\/h3>\n<p><span style=\"font-weight: 400;\">Sustainability in web design is more than an emerging trend; it&#8217;s a necessity. As the digital world continues to grow, so does its environmental impact. At Making Science, we strive to be part of the solution, not the problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our team of expert back-end and front-end developers, teamed with specialized UI\/UX designers, work together to create digital solutions that are not only functional and user-friendly but also sustainable. We leverage our collective expertise to reduce the digital carbon footprint, demonstrating our commitment to making the web greener, one website at a time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interested in building a more sustainable web presence?\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By now, you&#8217;ve surely heard the term &#8220;sustainability.&#8221; It&#8217;s a concept that should be applied to all human practices \u2013 including websites. The Internet has become a vital tool for economic growth and societal development, significantly impacting our daily lives. However, it&#8217;s not exactly a clean technology. The Environmental Impact of the Internet The Internet [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":56094,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[555,34,385],"tags":[],"class_list":["post-56093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-solutions","category-technology-ai","category-ux-ui"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/56093","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/comments?post=56093"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/56093\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media\/56094"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media?parent=56093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/categories?post=56093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/tags?post=56093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}