{"id":24063,"date":"2022-05-13T20:38:21","date_gmt":"2022-05-13T18:38:21","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=24063"},"modified":"2022-05-13T20:38:21","modified_gmt":"2022-05-13T18:38:21","slug":"the-get-it-done-guide-to-conversion-rate-optimization-cro-part-4","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/us\/blog\/the-get-it-done-guide-to-conversion-rate-optimization-cro-part-4\/","title":{"rendered":"The Get It Done Guide To Conversion Rate Optimization (CRO): Part 4"},"content":{"rendered":"<h1><span style=\"font-weight: 400;\">What tools do you need?<\/span><\/h1>\n<p><span style=\"font-weight: 400;\">Conversion Rate Optimization involves strategy &#8211; both analytical and UX-focused. In order to get the right data to measure your customer\u2019s journeys, you\u2019ll need the right tools in place. Let\u2019s explore a few of the tools we frequently work with. That way, you can better understand what capabilities you might want to add to your tech stack.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that this is not an exhaustive list!<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Analytics<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adobe.com\/analytics\/adobe-analytics.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe Analytics<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/analytics.google.com\/analytics\/web\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">User Experience Tools<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.userfeel.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">User Feel<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Hot Jar<\/span><\/a><\/li>\n<li><a href=\"https:\/\/www.usertesting.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">User Testing<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/sessioncam.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Session Cam<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.trymyui.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TryMyUI<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Conversion Rate Optimization Tools<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/kibocommerce.com\/personalization-software\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Kibo<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.abtasty.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">AB Tasty<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.adobe.com\/marketing\/target.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adobe Target<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/vwo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">VWO<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.dynamicyield.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Dynamic Yield<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/optimize.google.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Optimize<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.optimizely.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Optimizely<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.quantummetric.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Quantum Metric<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/contentsquare.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ContentSquare<\/span><\/a><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">How can we combine these tools?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Below we discuss an example of integrating Respondent, eSurvey, Adobe Analytics, Google Analytics &amp; Content Square for User Journey Mapping.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Adobe Analytics and Google Analytics\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Websites:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/business.adobe.com\/products\/analytics\/web-analytics.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/business.adobe.com\/products\/analytics\/web-analytics.html<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">https:\/\/business.adobe.com\/products\/analytics\/adobe-analytics.html<\/span><\/li>\n<\/ul>\n<p><b>How we use it for User Journey Mapping<\/b><span style=\"font-weight: 400;\">: Analyzing data to understand the online behavior of our customers is a fundamental part of our methodology. Analytics platforms, such as Adobe Analytics or Google Analytics, provide data points about that help us make important decisions. For example, we can learn about who website visitors are, what channel brought them to our page (i.e. search or email campaigns), the journey they take on-site from initial visit through purchase, and any pages where thre is a significant bounce rate.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">UserTesting<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Website: <\/span><span style=\"font-weight: 400;\">https:\/\/www.usertesting.com\/<\/span><\/p>\n<p><b>How we use it for User Journey Mapping<\/b><span style=\"font-weight: 400;\">: When you create user journey maps, it\u2019s essential to really get into the mindset of the consumer. Likely, you have looked at your own website hundreds if not thousands of times. A site like UserTesting can help you <\/span><i><span style=\"font-weight: 400;\">actually<\/span><\/i><span style=\"font-weight: 400;\"> watch a customer try out your booking form or read your latest newsletter. This really helps you understand user behavior, needs, and pain points, as the tool helps you pay users to test your site. Then, it records the user\u2019s facial expressions, scrolling activity, and even what they say while they\u2019re navigating. What better way to really understand how people use your site or product?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">ContentSquare<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Website: <\/span><a href=\"https:\/\/contentsquare.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/contentsquare.com\/<\/span><\/a><\/p>\n<p><b>How we use it for User Journey Mapping<\/b><span style=\"font-weight: 400;\">: ContentSquare is a digital experience insights platform that helps us to quickly visualize how our page visitors interact with our site. For example, the tool can be used to visualize if users are clicking on an area of the page that\u2019s not meant to be clicked. Or, it can show us exactly which elements of a page receive the most interactions. In this way, it empowers marketers to make data-driven decisions to optimize the user journey. Other features inclue customer journey analysis and session replay, to really understand the buyer journey.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">These are just a few examples of tools (and combinations of tools) that you could use to improve user experience on your site. By carefully selecting which ones you use, and how you integrate them, you will have a wealth of data. This data can be used to optimize different parts of your site, which we\u2019ll discuss in the next installment of this series.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It can seem overwhelming if this is your first time getting into CRO (or even if you\u2019ve done it many times before!) That\u2019s why we have a team of experts dedicated to helping you choose the right tool and get it set up in the most efficient way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To learn more, send us an email to <\/span><a href=\"mailto:info@makingscience.com\"><span style=\"font-weight: 400;\">info@makingscience.com<\/span><\/a><span style=\"font-weight: 400;\"> or get in touch with our team via <\/span><a href=\"https:\/\/www.makingscience.com\/contact\"><span style=\"font-weight: 400;\">www.makingscience.com\/contact<\/span><\/a><span style=\"font-weight: 400;\">. We look forward to hearing from you!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What tools do you need? Conversion Rate Optimization involves strategy &#8211; both analytical and UX-focused. In order to get the right data to measure your customer\u2019s journeys, you\u2019ll need the right tools in place. Let\u2019s explore a few of the tools we frequently work with. That way, you can better understand what capabilities you might [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":22417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[576],"tags":[],"class_list":["post-24063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cro"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/24063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/comments?post=24063"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/24063\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media\/22417"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media?parent=24063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/categories?post=24063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/tags?post=24063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}