{"id":19167,"date":"2022-02-07T15:58:37","date_gmt":"2022-02-07T14:58:37","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=19167"},"modified":"2022-02-07T15:58:37","modified_gmt":"2022-02-07T14:58:37","slug":"making-science-at-quantum-leap-2022","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/us\/blog\/making-science-at-quantum-leap-2022\/","title":{"rendered":"Making Science at Quantum LEAP 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">This year, Making Science US will be participating in the <span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.quantumleapcon.com\/home\" target=\"_blank\" rel=\"noopener\">Quantum LEAP Conference<\/a><\/span> on February 8th and 9th, along with our partner, Quantum Metric. The event is 100% virtual, and also totally free of charge. It&#8217;s not too late to sign up!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the conference, we\u2019ll be discussing Digital Ultra-Optimization, which is how we combine:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalization in Advertising<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leveraging your First-Party Data<\/span><\/li>\n<\/ul>\n<p>Read on to get a quick preview about our keynote session, Ultra-optimized programmatic: The next step for your tech stack.<\/p>\n<h3><span style=\"font-weight: 400;\">Personalization in Advertising<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In our last blog post of 2020, <\/span><a href=\"https:\/\/www.makingscience.com\/blog\/why-personalization-in-digital-marketing-is-key-in-2021\/\"><span style=\"font-weight: 400;\">Why Personalization in Digital Marketing is Key in 2021<\/span><\/a><span style=\"font-weight: 400;\">, we suggested that personalization would be key in 2021. Not only were we correct, the term has evolved to \u201chyper-\u201d or \u201cultra-personalization.\u201d <\/span><b><i>But what does ultra-personalization even mean<\/i><\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Making Science, we aim for creating a relevant experience (not a creepy one). To give one example, our team at <\/span><a href=\"https:\/\/ad-machina.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">ad-machina<\/span><\/a><span style=\"font-weight: 400;\"> can create 1,000s of personalized ads and landing pages in seconds. If a traveler is searching for a kid-friendly hotel that accepts pets, first they will be presented with a Google text Ad with language specific to their search. Once they click on that ad link, they will reach a landing page with information about the kid\/pet friendliness of the hotel, alongside imagery related to that search. In addition to landing pages, Ad-machina can also work on the homepage to adapt it to the search made by the traveler, adding another layer of relevance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another tool in our tech stack is <\/span><a href=\"https:\/\/gaussplatform.com\/facebook-solutions\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Gauss Dynamic Creatives<\/span><\/a><span style=\"font-weight: 400;\">. This technology allows you to drive performance at scale and engage your audiences by delivering data-driven ads. These ads display the most appropriate product for the specific interests that each user has shown on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is how we <\/span><b>achieve ultra-personalization<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Leveraging your First-Party Data<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">2021 was all about \u201cfirst-party data\u201d &#8211; searches for this term climbed measurably in 2021 months compared to the previous 12-month period.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Europe\u2019s General Data Protection Regulation (GDPR) was created in 2018 to protect the data and online privacy of its citizens. In 2020\/2021, California, Colorado, and Virginia have all enacted laws which essentially provide the same protections as GDPR.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similar laws have only been proposed in <\/span><i><span style=\"font-weight: 400;\">many <\/span><\/i><span style=\"font-weight: 400;\">other states. However, if you have potential customers that live in Europe, or other states with laws currently signed <\/span><b>it\u2019s important to start thinking about Data Protection<\/b><span style=\"font-weight: 400;\"> (and your own First-Party Data) <\/span><b>yesterday<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can learn more about other states\u2019 laws and proposals in <\/span><a href=\"https:\/\/www.nytimes.com\/wirecutter\/blog\/state-of-privacy-laws-in-us\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">this<\/span><\/a><span style=\"font-weight: 400;\"> NY Times article.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tune in!<\/span><\/h3>\n<p>To learn more about how we&#8217;re revolutionizing personalization and first-party data, we definitely recommend registering for the event. You can do so <a href=\"https:\/\/www.quantumleapcon.com\/home\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re not able to make it, you can still get in touch. Send us an email to info@makingscience.com and we&#8217;ll be happy to help. We know the rapidly evolving digital landscape can be a bit intimidating to manage on your own. That\u2019s why we have a team of experts dedicated to managing your digital strategy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, Making Science US will be participating in the Quantum LEAP Conference on February 8th and 9th, along with our partner, Quantum Metric. The event is 100% virtual, and also totally free of charge. It&#8217;s not too late to sign up! At the conference, we\u2019ll be discussing Digital Ultra-Optimization, which is how we combine: [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":19169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-19167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/19167","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/comments?post=19167"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/posts\/19167\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media\/19169"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/media?parent=19167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/categories?post=19167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/us\/wp-json\/wp\/v2\/tags?post=19167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}