{"id":18746,"date":"2022-01-27T23:56:27","date_gmt":"2022-01-27T22:56:27","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=18746"},"modified":"2022-01-27T23:56:27","modified_gmt":"2022-01-27T22:56:27","slug":"privacy-a-deeper-look-on-data-privacy-day","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/us\/blog\/privacy-a-deeper-look-on-data-privacy-day\/","title":{"rendered":"Privacy – A deeper look on Data Privacy Day"},"content":{"rendered":"

2022 has already been identified as a year of digital transition and evolution. Highlights include the emergence of new technologies and the (r)evolution toward improved user privacy on the Internet. These indicate a present and future moment of change that will affect both people and brands.<\/span><\/p>\n

The metaverse, cryptocurrencies, NFTs (Non-Fungible Tokens), are some trends that brands must understand to best reach their target audiences.<\/span><\/p>\n

But before looking to the future, we need to remember our homework from 2021: adapting our digital activity to fit the new reality focused on privacy.<\/span><\/p>\n

We estimate that companies that do not adapt to the current changes in privacy will lose up to 25% of their data if they do not implement new Privacy solutions.<\/span><\/p>\n

User privacy online is something that fully affects both consumers and companies. With the disappearance of third-party cookies, companies and brands must find new ways to ethically collect and measure user data, while continuing to offer personalized experiences to each user.<\/span><\/p>\n

Today, on Data Privacy Day<\/a>, we tell you how you can best adapt and operate with the new privacy rules in order to keep making the most of your data.\u00a0<\/span><\/p>\n

2022, privacy\u2019s peak<\/span><\/h1>\n

Companies that utilize customer data must rethink the way they operate online with the disappearance of third-party cookies. User privacy regulations (like the California Privacy Rights Act) affect: <\/span><\/p>\n