The last few years have been undoubtedly tough on the travel industry. Review these tips (ensuring safety, prioritizing flexibility, and relevance) to ensure your strategy for the future takes unpredictability into account!<\/p>\n
This may seem obvious but we wanted to give it a special mention anyway.<\/span><\/p>\n Seasonality is out of whack. But one thing is for sure, <\/span>there is pent up demand in 2022 that\u2019s all about making up for lost time, seizing the moment and making every day matter<\/b>. What were high\/low\/shoulder seasons have now drastically changed, and this situation is still evolving.\u00a0<\/span><\/p>\n Many destinations are filling up on this high demand and will need to look to other revenue streams\/upselling techniques to optimize sales. Yet, it could all come to a grinding halt if travel restrictions get heightened or a new wave of COVID is introduced (looking at you omicron). But generally speaking, more demand means higher rates, greater revenue and hence deeper pockets.<\/span><\/p>\n We expect that hospitality brands will stretch budgets to invest in their products and try to differentiate themselves for <\/span>today’s new demanding traveler, <\/b>with added bonuses which are accessible by integrated and comprehensive mobile apps. For example:\u00a0<\/span><\/p>\n According to <\/span>booking.com<\/span><\/a>, <\/span>the travel industry will continue to prioritize flexibility<\/b>. Travelers rank reassurance that they won\u2019t lose money (38%), the ability to cancel (33%), and ability to reschedule free of charge (34%) as the top three most important priorities. So, websites need to pivot and be geared towards driving bookings and rebooking.\u00a0<\/span><\/p>\n Though this flexibility does pose a risk for planning purposes, <\/span>we prefer to bet on sure revenue by guaranteeing a flexible booking<\/b> (rather than never getting that booking at all!).<\/span><\/p>\n Few things are more important than creating an ultra-personalized, relevant experience for your customers in this highly competitive industry.<\/span><\/p>\n But what does ultra-personalization even mean<\/i><\/b>?<\/span><\/p>\n\n
Prioritizing Flexibility<\/span><\/h3>\n
Relevance, relevance, relevance<\/span><\/h3>\n