When Looking to Increase Hotel Bookings, Here\u2019s What You Should Avoid:<\/h2>\nMistake 1: Focusing only on price<\/h3>\n
Price is not the only motivating factor for travelers when they come to your hotel website. Users want to know quickly if you\u2019re offering a package deal or special offer that\u2019s relevant to their needs. They don\u2019t want to spend time looking for the best deals or offers for them.<\/p>\n
A CTA button can get your website visitors to take a desired action and book a room, but you also need to motivate them to act. How? By showing them persuasive offers or incentives. Providing an easy-to-find call to action (CTA) above the fold on your homepage that is located near the offer you\u2019re showcasing will motivate them to take action and improve your conversion rates. If the only thing your visitor sees is a \u201cBOOK NOW\u201d CTA without any context or persuasive offer, you aren\u2019t setting yourself apart from the hundreds of other hotel websites that are doing the exact same thing.<\/p>\n
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Diversify the offerings around your CTAs. Are you running a special for the holidays? Have something unique or time-sensitive to offer? Creating a sense of urgency and scarcity around the offer will incentivize users to act quickly to avoid missing out. This therefore, can help increase hotel bookings.<\/p>\n
Mistake 2: Information Overload<\/h3>\n\n![\"See](\"https:\/\/no-cache.hubspot.com\/cta\/default\/2580875\/023f1ba2-56a4-4dca-96ea-fdda22be1512.png\")
<\/a><\/figure>\n<\/div>\nIf users can\u2019t keep up with scrolling photos, music, too many buttons or pop-ups, bizarre navigation or boxes of text flying at them from every corner of the site, they may get frustrated and leave the site.<\/p>\n
Unless the information they need to book a hotel room is clean, clear, focused and easily understood, you may be sending your guests to complete their reservation with your competition.<\/p>\n
Having only the necessary information clearly displayed and easily found on your homepage improves search engine ratings. This drives more traffic and increases direct bookings. However, providing too much information that overwhelms, distracts, or confuses the user could have a negative impact on conversions and lead them out of your booking funnel.<\/p>\n
Mistake 3: Outdated Content<\/h3>\n
If the typical hotel website only has eight seconds to capture a visitor\u2019s attention, then the textual and visual content on your site must be up-to-date and visually compelling. The ability of your site to tell a story \u2013 visually and with copy \u2013 is key to increasing engagement and conversions. Content, including images and multimedia, should be targeted to your user personas, whether families, couples, retirees or business elite. The more data you have about your key market, the better you can\u00a0engage your guests with personalized content<\/a>. That said, most people don\u2019t read long blocks of text, but instead scan for the most important information, such as rates, availability or promotions.<\/p>\nThe design of your site is as important as content. Some marketers would say even more so. With\u00a0more and more people booking reservations on their mobile devices<\/a>, it\u2019s also time to take a look at your website to ensure it\u2019s intuitive and mobile-friendly. Are the photos professionally done to highlight the quality of your rooms and services? Do the navigation buttons feel clunky, or are there distracting flashes that keep visitors from making a reservation? Make sure your user experience is mobile friendly to capture those bookings even if the user switches devices. This will help increase hotel booking through mobile devices.<\/p>\n
<\/a><\/figure>\n<\/div>\nIf users can\u2019t keep up with scrolling photos, music, too many buttons or pop-ups, bizarre navigation or boxes of text flying at them from every corner of the site, they may get frustrated and leave the site.<\/p>\n
Unless the information they need to book a hotel room is clean, clear, focused and easily understood, you may be sending your guests to complete their reservation with your competition.<\/p>\n
Having only the necessary information clearly displayed and easily found on your homepage improves search engine ratings. This drives more traffic and increases direct bookings. However, providing too much information that overwhelms, distracts, or confuses the user could have a negative impact on conversions and lead them out of your booking funnel.<\/p>\n
Mistake 3: Outdated Content<\/h3>\n
If the typical hotel website only has eight seconds to capture a visitor\u2019s attention, then the textual and visual content on your site must be up-to-date and visually compelling. The ability of your site to tell a story \u2013 visually and with copy \u2013 is key to increasing engagement and conversions. Content, including images and multimedia, should be targeted to your user personas, whether families, couples, retirees or business elite. The more data you have about your key market, the better you can\u00a0engage your guests with personalized content<\/a>. That said, most people don\u2019t read long blocks of text, but instead scan for the most important information, such as rates, availability or promotions.<\/p>\n The design of your site is as important as content. Some marketers would say even more so. With\u00a0more and more people booking reservations on their mobile devices<\/a>, it\u2019s also time to take a look at your website to ensure it\u2019s intuitive and mobile-friendly. Are the photos professionally done to highlight the quality of your rooms and services? Do the navigation buttons feel clunky, or are there distracting flashes that keep visitors from making a reservation? Make sure your user experience is mobile friendly to capture those bookings even if the user switches devices. This will help increase hotel booking through mobile devices.<\/p>\n