• The disruption generated by AI enables the acceleration and industrialization of the creation of internal solutions and start-ups through centers of excellence in Chicago, Madrid and Tbilisi.
• This model has already proven its commercial and innovative power through the acceleration of startups like ad-machina, which has multiplied its value by 10 since joining the Making Science ecosystem.

LONDON, UK — 23 December 2025 — Making Science, the global digital acceleration consultancy, today announced the launch of AWAKE Venture Studio. This “AI-first” model represents a new era in systematic innovation, designed to identify, prototype, and scale both internal proprietary solutions and independent AI-native startups with global reach.

The launch of AWAKE is motivated by the significant efficiency gains of orders of magnitude that Making Science has already achieved through the internal integration of AI. By applying these methods, the firm has achieved a 2x acceleration in tech feature development reducing time in the deployment of AI Agents. This model has already proven its commercial and innovative power through the acceleration of startups like ad-machina, which has multiplied its value by 10 since joining the Making Science ecosystem. These proven benchmarks serve as the technical foundation for AWAKE’s two interconnected engines, which formalize this efficiency into a repeatable manufacturing process for innovation.

This process begins with AI Create, a discovery and validation engine that uses internal AI tools for trend monitoring and horizon scanning. Validated concepts then transition immediately into AI Forge, the building and scaling engine. AWAKE is built upon core pillars—AI-first thinking, Global Integration, and Shared Infrastructure—that work in tandem to eliminate the traditional frictions of the startup lifecycle. By prioritizing opportunities where autonomous agents and foundational models provide a 10x competitive advantage, AWAKE ensures every project has an AI-native DNA. This is amplified by a global operational structure that leverages distributed technology hubs in Chicago, Madrid, and Tbilisi, ensuring that ventures are born with a global value proposition and access to international talent from day one. By utilizing a centralized infrastructure backbone, AWAKE drastically reduces the time and resources required for launch, allowing talent to focus relentlessly on disruption and market leadership.

A Declaration of Intent for the AI Era

“AWAKE is more than a venture studio; it is a declaration of intent to industrialize the next generation of AI-native solutions,” said José Antonio Martínez Aguilar, CEO and Founder of Making Science. “We have already seen the impact of this model within our own walls. By establishing this repeatable engine, we are freeing entrepreneurial talent to focus relentlessly on scale. Whether we are forging a new internal tool or a global startup, Making Science’s expertise in data and AI is the backbone of that evolution.”

• The joint venture will start on July 1, 2025, as a strategic response to market challenges, combining the local German proximity with the global capabilities of both companies.
• This joint venture strengthens Making Science’s expansion in Central Europe, consolidating its presence in the German market alongside one of the most important agency groups in the country.
• The new entity will offer advanced solutions that connect performance, media, AI, and technology in a comprehensive vision of marketing, breaking with the traditional fragmented approach.

London, 12th June 2025. – Making Science, a global consulting firm specializing in AI-powered digital acceleration and performance marketing, and Pilot, one of the leading independent agency groups in Germany, have announced the creation of a strategic joint venture to drive innovation in the field of performance marketing in the German market. This cooperation will take effect on July 1, 2025, reflecting the two companies’ shared vision of jointly addressing the growing challenges of an increasingly complex market, both locally and with the best global capabilities.

As part of the agreement, Pilot acquires a 25% stake in Making Science Germany, transferring its search engine marketing business to further its growth. This transfer will consolidate a specialized and technologically advanced service, significantly expanding Pilot’s ability to offer data-driven performance solutions, artificial intelligence, and cutting-edge analytics. Pilot’s clients will also have access to a broader range of services, including data engineering, measurement, and technologies developed by one of Google’s leading global partners.

The alliance strengthens Making Science’s position as a leading global provider of technology and AI applied to marketing, a key step in its international expansion strategy. Through this collaboration, the company significantly expands its reach in Europe, showcasing its technological capabilities to an ever-expanding client base.

“This strategic joint venture with Pilot in Germany marks a significant step in Making Science’s global expansion and reinforces our commitment to providing cutting-edge technology and expertise in AI applied to marketing,” said José Antonio Martínez Aguilar, Founder and Global CEO of Making Science. “By combining our strengths, we are creating a powerful force to achieve exceptional results for Pilot’s clients, while also increasing our expertise in one of Europe’s largest advertising markets, with over $27 million in investment by 2024.”

The new entity integrates Pilot’s media expertise and deep knowledge of the German market with Making Science’s broad technological offering, based on artificial intelligence and advanced data analysis tools. Starting July 1, 2025, Pilot will outsource its search marketing practice to this new company, enabling it to offer a comprehensive, synergistic, and highly specialised service to its clients.

“With state-of-the-art tools and close proximity to digital platforms, Making Science is the ideal marketing partner for us: as Pilot, we bring our market expertise and the means to deliver the best possible client service,” explains Kristian Meinken, CEO of the Pilot agency group, about the new joint venture with Making Science Germany. “Through Local Planet, we have come to know and appreciate each other for several years, and our ‘Pilot Ignite’ brandformance offering, which we launched two years ago, will continue unchanged.”

This agreement will also be a catalyst for the development of new solutions that integrate brandformance, technology, and strategy, combining the capabilities of both companies and fostering continuous innovation.

“At Making Science, we are always focused on providing our clients with the best possible tools and expertise. This joint venture with Pilot in Germany will provide Pilot clients with direct access to our technology, adtech, and martech solutions,” adds Nick Waters, CEO for the UK, Northern and Central Europe at Making Science.

About Pilot

Pilot is one of the largest independent, owner-managed agency groups in Germany. Starting out as a traditional and digital media agency, Pilot is now a full-service provider for effective brand communications. More than 550 experts from various areas of expertise work together in an integrated manner in its offices in Hamburg, Munich, Berlin, Stuttgart, Nuremberg, Mainz, and Zurich. This is how Pilot creates innovative communication solutions that enable brands to successfully reach their target groups in the modern marketing and media landscape and achieve a greater, measurable impact. Pilot is a founding member of the global agency network Local Planet. Pilot’s clients include well-known national and international companies from a wide range of sectors, such as 1&1, BORA, CEWE, Dr. Oetker, GetYourGuide, Klosterfrau, OBI, and Techniker Krankenkasse.

About Making Science 

Making Science is a global consulting firm specializing in AI-powered digital acceleration and performance marketing that currently has more than 1,200 employees with presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a consulting partner of Local Planet, the largest global network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Adtech and Martech services, cloud technologies and software, and cybersecurity globally through delivery hubs that drive job creation and the availability of highly qualified technological talent.

Making Science consists of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology; RAISING, the Technology Division, which combines business experience with data science to offer advanced solutions based on AI applied to marketing; the Cloud, Software and Cybersecurity Division, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialized cybersecurity team; and the Investment Area of Making Science, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all Making Science areas.

With RAISING, the technology division, the company positions itself as a global leader in digital transformation and, thanks to its technological solutions ad-machina, Trust Generative AI, and Gauss AI, brands maximise their business results with Artificial Intelligence.

Additionally, the company participates in various ESG initiatives, notably the Climate Pledge, the United Nations Global Compact, and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment to creating a positive impact on society.

Last week, Campaign’s Media360 event in Brighton brought together a vibrant community of marketing and media professionals. The strong attendance and a packed agenda covering key trends, challenges, and opportunities clearly demonstrated the industry’s keen engagement. For Nick Waters, Global CEO Northern Europe at Making Science, the event offered a unique lens through which to view the evolving UK media landscape, delivering some surprising insights beyond the usual headlines.

Beyond the Usual Agenda: The Power of Resilience and Contrarian Thought

The event kicked off with a truly engaging interview with Jamie Laing, whose natural energy immediately set a dynamic tone. From his conversation, two powerful messages resonated deeply with Nick: the vital importance of resilience – the unwavering ability to push past countless “no’s” – and the courage of contrarian thinking, daring to make the illogical choice when intuition calls. This prompts Waters to question whether our industry has perhaps become too comfortable simply following the obvious path.

The Elephant in the Room: Where Was the AI Conversation?

Perhaps the most striking observation from Media360 was the unexpected underrepresentation of Artificial Intelligence. In an era where AI dominates global headlines and is undeniably central to the future of nearly every industry, its relatively limited presence in the content stream was notable. This raises crucial questions for Nick: Does the UK marketing community feel entirely on top of these rapid developments, is there an element of complacency, or has the truly transformative power of AI yet to be fully appreciated within this market? A direct consequence was also a noticeable lack of discussion around the agency ecosystem’s role in guiding advertisers through this monumental shift.

A Clear Spotlight: The “Media for Good” Movement

In stark contrast to the quietness around AI, the theme of “media for good” commanded significant attention. Discussions prominently featured topics such as diversity in media, pressing sustainability initiatives, decarbonization efforts, and the critical importance of supporting quality journalism. This strong emphasis clearly signals a significant and positive priority for the UK industry.

Navigating Channel Dynamics and Demographic Shifts

The event also provided fertile ground for debates on evolving media channels. The enduring relevance of Television, despite fragmentation and the rise of social media, was a key point. The notion that “social media killed the TV star” was confidently dismissed, underscoring TV’s continued powerful influence on national social culture. Discussions around the impact of Gen Z were also present, though the consensus suggested that their material influence on reshaping the industry is still an evolving story, perhaps predictably so given their nascent professional journey.

Conclusion: Re-evaluating Industry Priorities for the Future

Media360 offered a compelling snapshot of the UK media landscape’s current focus. With “media for good” so prominently featured and AI surprisingly relegated to the periphery, Nick Waters’ core question echoes: Has the UK industry truly found the right balance in its attention to what truly matters for tomorrow? At Making Science, we firmly believe that future success lies in a holistic approach, where societal responsibility goes hand-in-hand with an aggressive embrace of technological innovation, particularly AI. It’s about leveraging cutting-edge tools to enhance human impact and drive meaningful, sustainable growth for our clients.

• Over 800 users from Making Science, a pioneer in business AI applications, are already participating in the progressive adoption of the technology
• Making Science validating real-world use cases, developing adoption methodologies, and building technical accelerators to share their experience with clients
• This implementation strengthens Making Sciences’ position as a Google Cloud Premier Partner with six specializations, including Generative AI

Chicago, April 9th, 2025 – Making Science, a technology and marketing consultancy specializing in digital business acceleration and a pioneer in business-applied artificial intelligence, has deployed Google Agentspace, Google Cloud’s innovative platform based on generative AI and intelligent agents.

More than 800 Making Science users are already participating in the progressive adoption of Agentspace, which enables conversational interaction from a single interface with corporate applications such as Salesforce, SAP, Jira, BigQuery, and Atlassian, among many others, facilitating decision-making, data access, and execution of complex tasks. Upcoming milestones include the automation of key processes, such as sending SAP invoices directly from the platform.

Making Science has deployed this system as part of a broader approach to AI adoption that includes various gen AI solutions, with a structured department-by-department training model, an internal “AI Champions” program to support adoption and the integration of impact and return metrics.

“Choosing Google Agentspace reaffirms our commitment to technological innovation and our ability to lead real digital transformation from within. This initiative allows us not only to gain efficiency but also to learn from experience to better support our clients in their own generative artificial intelligence adoption processes,” explains José Antonio Martínez Aguilar, Founder and CEO of Making Science.

This implementation reinforces Making Science’s leadership as a pioneering company in the adoption of disruptive technologies and is part of its strategic plan, “AI Transformation Quarter”. This is a global program that promotes the integration of generative AI tools, process automation, and continuous training of the company’s teams.

Prepared to Lead Implementation for Clients

In addition to making its own processes more efficient, the adoption of Agentspace throughout its structure, from technical teams to business areas, positions Making Science as a strategic ally for companies interested in integrating this technology into their operations. Leveraging this hands-on experience, the company is validating use cases, developing adoption methodologies, and creating technical accelerators and integration templates. In parallel, knowledge and expertise are being generated to connect Agentspace with complex business environments and measure its impact with clear metrics of return and business value.

“With Agentspace, we advance in our collaboration with Google Cloud to enhance artificial intelligence in business environments. This technology represents the future of interaction with corporate data and applications. By implementing Agentspace at Making Science, we can transfer real learnings to our clients, accelerating adoption and maximizing impact,” comments Álvaro Verdeja, COO – Cloud, AI, Cyber and Software at Making Science.

As a Google Cloud Premier Partner, Making Science strengthens its ability to accompany organizations in the implementation of solutions based on generative artificial intelligence, with an approach that combines technical knowledge, operational experience, and business vision. This implementation aligns with Google Cloud’s strategy to drive AI technology adoption through its network of certified partners.

• This new solution offers a comprehensive platform that spans the entire media investment process—from measurement to activation—helping advertisers maximize their results efficiently and scalable.

Madrid, 20 February 2025. – Making Science, a technology and marketing company specializing in digital business acceleration, has launched its new technology solution, OptiPhi. This end-to-end platform allows advertisers to measure the impact of their campaigns and automatically manage their media spending to drive sales.  

The tool is based on a continuous measurement and optimization approach that combines different methodologies to provide a holistic view of campaign performance. In addition, through Marketing Mix Modeling (MMM), OptiPhi analyses the impact of marketing strategies on sales, allowing advertisers to understand the return on investment (ROI) of each channel and optimize their budget more efficiently. 

In addition, its artificial intelligence-based attribution system adjusts the distribution of media spend in real-time, identifying the optimal channel mix without compromising user privacy. The platform also incorporates experimentation capabilities, allowing new growth opportunities to be evaluated through controlled testing and actionable data to improve strategy.

Beyond measurement, OptiPhi automatically activates these insights to optimize media spend. The platform adjusts budget allocation based on results and provides detailed incremental sales reports in real-time. With this automation, advertisers can make strategic, data-driven decisions more agilely and effectively.

‘The increasing fragmentation of the advertising ecosystem and restrictions on data access due to privacy regulations have transformed the digital marketing landscape. In this context, OptiPhi was created in response to the need for advertisers to make strategic, data-driven decisions in an increasingly complex environment. This comprehensive platform goes beyond measurement and enables real-time optimization of media spend, ensuring efficiency and scalability,’ explains Brad Beiter, SVP Client Services & Delivery US at Making Science. 

With this launch, Making Science reinforces its commitment to innovation in marketing technology, providing tools that help brands maximize the impact of their strategies in a constantly evolving ecosystem.

About Making Science

Making Science is a global company specializing in digital acceleration with more than 1200 employees and a presence and technology development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science develops technology solutions and offers services in digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity at a global level, through delivery hubs that drive job creation and the availability of highly qualified technology talent. 

Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; RAISING, the Technology Division, which combines business expertise with data science to deliver advanced AI-based solutions applied to marketing; the Cloud, Software and Cybersecurity Division, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialized cybersecurity team; and the Making Science Investment Area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.  

With RAISING, the technology division, the company is positioned as a global benchmark in digital transformation and, thanks to its ad-machina technology solutions, Trust Generative AI and Gauss AI, brands maximize their business results with Artificial Intelligence.

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment to making a positive impact on society.

Making Science

Mónica González, Marketing and Communications Manager – monica.gonzalez@makingscience.com T. 91 309 02 09

Making Science Communications Office

Victoria Blanc | vblanc@kreab.com | T. 635 590 319

Raúl de Pablos | rdepablos@kreab.com | T. 635 586 496

José Luis González | jlgonzalez@kreab.com | T. 661 850 384

The digital marketing landscape is constantly changing, demanding innovative solutions and strategic leadership to navigate its complexities. RAISING, the technology division of Making Science, has taken a significant step towards accelerating its growth trajectory with the appointment of Jason Downie as its new Global Chief Revenue Officer. This strategic move, backed by the continued commitment of Making Science, underscores RAISING’s ambition to solidify its position as a global leader in the ad-tech space.

Downie’s appointment isn’t just about filling a role; it’s a powerful signal of intent. He will not only be leading RAISING’s global revenue strategy but also spearheading global partnerships from his base in the US, effectively bridging the gap between market demand and innovative solutions. This dual role positions Downie at the epicenter of RAISING’s growth engine, leveraging his expertise to forge strategic alliances and drive revenue generation on a global scale. His presence in the US, a key market for ad-tech innovation, will be invaluable in identifying opportunities and building relationships that propel RAISING forward.

Downie joins a robust leadership team already in place, each member playing a critical role in RAISING’s continued success. Costanza Ghelfi, as Chief Product Officer, is the architect behind RAISING’s innovative solutions, ensuring the platform remains at the cutting edge of ad tech. Eduardo Sarciat Girón, Chief Client Operations Officer, focuses on delivering exceptional client experiences, building strong relationships, and ensuring seamless campaign execution. Jonathan Saúl Torres Díaz, Chief Technical Officer, leads the technological innovation that underpins RAISING’s platform, driving performance and scalability.

Reach out to us to discuss how RAISING can RAISE the bar of expectations for your company.

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• RAISING combines the company’s business expertise in data science to develop advanced AI-based solutions.

• This new division includes technological tools such as ad-Machina, Gauss AI, and Trust Generative AI, offering innovative solutions for measuring and optimizing marketing strategies.

Chicago, IL, January 08, 2025 – Making Science, a technology and digital marketing consultancy specializing in e-commerce and digital transformation, has announced the launch of RAISING, its new technology division that combines the company’s business expertise with data science to develop advanced solutions based on Artificial Intelligence. This new venture aims to transform brands’ marketing strategies through predictive, generative, and automated AI technologies, optimizing results throughout the entire funnel.

AI-based solutions to transform marketing

RAISING integrates cutting-edge tools that reinforce its technology proposition. These include ad-machina, Making Science’s flagship technology that uses generative AI to automate the creation and multi-platform activation of personalized ads in real-time. The tool has proven its effectiveness on platforms such as Performance Max and Meta, achieving up to 30% more conversions compared to traditional methods. Its advanced functionalities allow the dynamic adaptation of text, image, or video ads to market and user needs, incorporating detailed data analysis, automatic translation, and large-scale optimization, ensuring more effective and profitable campaigns, which relevant companies such as Banco Santander or MediaMarkt have already integrated into their business plans.

Another key product of this new division is Gauss AI, which is designed to predict user behavior and optimize attribution, measurement, and media planning strategies. This system helps companies to identify the most relevant and profitable interactions, increasing the effectiveness of their campaigns. Trust Generative AI is positioned as a versatile and secure tool for content generation at scale, automating internal and external processes in areas such as marketing, SEO, and human resources while ensuring regulatory compliance and ultimate human control.

A step forward in technological innovation

The launch of RAISING reinforces Making Science’s position as a benchmark in technological innovation applied to marketing. 

According to José Antonio Martínez Aguilar, founder and CEO of Making Science: “With the launch of RAISING, we reaffirm our commitment to innovation and our ability to deliver disruptive technology solutions that transform how brands engage with their audiences. With this division, we want our clients to optimize their results and access new opportunities in an increasingly competitive and complex digital environment, offering technology (SaaS) so that their own teams can develop their business strategies”.

In conjunction with the launch of RAISING, Making Science also announced a fully paid capital increase of €10 million in its subsidiary Making Science Marketing & AdTech. This investment is part of the investment agreement with the SOPEF II fund (Spain Oman Private Equity Fund), managed by MCH, to enhance the company’s growth and expansion.

An independent agency, Making Science continues to attract top talent from the Big Six ad agencies amidst its ongoing global expansion.

(CHICAGO) November 19, 2024—Today we have announced the appointment of two seasoned executives to its leadership team: Nick Waters as the CEO of UK, Northern, and Central Europe, and Brad Beiter as the SVP of Customer Management in the US. These strategic hires come as Making Science continues its rapid global expansion and further solidifies its position as a leader in the digital marketing industry.

Nick Waters joins Making Science with a wealth of experience, having held leadership positions at some of the world’s most recognizable advertising agencies. A former Dentsu CEO in Asia and UK, Nick most recently served as the CEO of Ebiquity PLC. His former roles also include CEO of Mindshare (WPP) in EMEA. As CEO of UK, Northern, and Central Europe,, Waters will drive growth and oversee operations in these strategic and growing markets for Making Science. .

Brad Beiter brings over two decades of experience in customer management and digital marketing to his role as SVP of Customer Management in the US. He joined Making Science from Havas Media Group, where he served as the managing director and integrated performance media lead, and Publicis Media as the SVP of client solutions. Beiter will be based in the US headquarters in Chicago, and his expertise will enhance Making Science’s customer-centric approach and drive client success in the US market.

“We are thrilled to welcome Nick and Brad to Making Science,” said the company’s Founder and Global CEO, José Antonio Martínez Aguilar. “Their impressive track records and deep understanding of the digital landscape will be invaluable as we expand our global footprint and continue delivering exceptional client results. Attracting talent of this caliber from major advertising firms is a testament to our commitment to building a world-class team and innovating the digital marketing landscape.” 

These appointments underscore our ongoing commitment to attracting top talent and investing in its global growth strategy. We recently have expanded our presence in key markets, resulting in our team consisting of over 1200 experts across 15 markets. We are committed to investing in our growth strategy alongside our funding partners and continue our focus on high-growth markets, including digital advertising, data analytics, e-commerce, and cloud.

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• ad-machina uses generative AI to streamline the creation, activation, measurement, and optimization of creative assets at scale in Meta.
• The tool incorporates new measurement, analytics, and optimization functionalities, closing the loop and optimization, closing the creative loop, and offering a 360° solution.
• ad-machina integrates data from product catalogs and other key metrics to effectively provide up-to-date ads.
• The platform offers automatic translation and adaptation of ads to different audiences, maximizing the global reach of your ads.

Chicago, November 7, 2024—Making Science, a leading global digital transformation company, launches its innovative ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimize their ads at scale using generative A– overcoming one of the main limitations companies face in today’s digital landscape.

In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling advertising assets, including text, images, and video. This allows brands to automate the creative process of dynamic creatives, such as promotions, special offers, and featured products, automatically adapting them to user behavior and each company’s business interests. In this way, ads are not only more effective but also more profitable.

With this launch, ad-machina expands its analytics, measurement, and optimization capabilities, providing a complete solution for 360 creative management. The platform integrates key data from the brands’ product catalog and other internal indicators, such as profit margins and product category details, to keep ads up to date. In addition, ad-machina analyzes creative elements such as color or design and offers different insights into these aspects. The branding insights allow more accurate decisions when creating new ads and ensuring that each element contributes to the campaign as a whole.

One of ad-machina’s most outstanding features is its ability to operate in multiple languages and adapt creatives to different markets and audiences by automatically translating ad elements. It allows brands to expand their global reach and impact.

“The ability to automate and personalize ad creation is crucial to optimize marketing campaigns. With ad-machina for Meta, we provide companies with a tool that allows them to create their creative assets and campaigns efficiently and in real-time while optimizing their advertising spend”, concludes Eduardo Sarciat, Managing Director of ad-machina at Making Science.

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About Making Science

Making Science is a digital acceleration company with more than 1200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital, technology, and performance marketing services to an international audience. The areas in which Making Science operates are digital marketing and MarTech, software and cloud, and artificial intelligence and SaaS, with a firm commitment to innovation.

As part of its commitment to innovation, Making Science offers its clients the end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions that offer maximum scalability, cost-effectiveness, and efficiency. In addition, it has a global network of delivery hubs that drive job creation and the availability of highly qualified technological talent for the development of projects that accelerate transformation and modernization.

Making Science participates in several ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment that will have a great impact in the future.

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With Google Cloud Marketplace, Making Science will be able to bring this innovative solution to new customers worldwide who want to optimize their Google Ads campaigns.

Madrid, February 13, 2024 – Making Science, a Premier Partner of Google Cloud, is strengthening its commitment to excellence by bringing  for the first time its proprietary technology ad-machina in the Google Cloud Marketplace. Further reaffirming the technological consultancy’s expertise and abilities in using Google Cloud solutions, this long-term agreement also offers companies a tool for personalizing and optimizing Google Ads campaigns with Generative Artificial Intelligence (GenAI).

Through this agreement, any global Google Cloud customer can benefit from fast and efficient access to ad-machina. This multilingual technology, developed by Making Science, adapts to the market’s needs and can generate unique and personalized ads for each user based on their behavior, which translates into an improvement in the effectiveness of advertising campaigns.

Personalization and AI: The Key to Multiplying Conversion Rates in Response to New Market Needs

ad-machina is powered by Artificial Intelligence to learn continuously in real-time, which increases the efficiency in detecting and adapting to changes in consumer buying behavior.

On the other hand, its innovative technology allows ads to be modulated to the company’s commercial strategies, such as offers, internal policies, or social programs so that it generates new ads automatically during the periods of validity of the same.

The milestone further strengthens Making Science’s partnership with Google Cloud for advanced cloud-based solutions that drive digital transformation and advertising effectiveness.

“At Making Science, we are delighted to continue enhancing our strong alliance with Google Cloud by incorporating a tool like ad-machina into its Marketplace for the first time. Without a doubt, a tool that adds value to those companies that operate their Google Ads campaigns and want to optimize the functioning of their algorithms” explains Eduardo Sarciat, ad-machina Managing Director at Making Science.

Google Cloud Marketplace: Consolidating a Long-Term Relationship

The collaboration is founded on a solid relationship between the two companies, with over 90 Google Cloud certifications and specializations in areas such as Infrastructure, Marketing Analytics, and Machine Learning. Google Cloud Marketplace provides enterprise-grade cloud solutions integrated with Google Cloud Platform, making it easy to find, buy, and deploy third-party software.

“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow ad-machina on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”

About Making Science

Making Science has a team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organisations. Through these endeavours, we are committed to driving meaningful change for a brighter, more sustainable future.