{"id":9840,"date":"2020-09-16T13:24:52","date_gmt":"2020-09-16T11:24:52","guid":{"rendered":"https:\/\/www.makingscience.com\/blog\/the-awakening-of-companies-by-positioning-in-google\/"},"modified":"2020-09-16T13:24:52","modified_gmt":"2020-09-16T11:24:52","slug":"the-awakening-of-companies-by-positioning-in-google","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/en\/blog\/the-awakening-of-companies-by-positioning-in-google\/","title":{"rendered":"How companies are increasingly betting on positioning in Google"},"content":{"rendered":"<div>How companies are increasingly betting on positioning in Google<\/div>\n<div>Many companies in 2020 in Spain had already started to work on their positioning in Google.\u00a0They knew the\u00a0<strong>importance of working on SEO to achieve top positions in internet search results in<\/strong>\u00a0order to face their\u00a0<strong>competition<\/strong>.\u00a0But there were still companies, especially\u00a0<strong>SMEs,<\/strong>\u00a0that had not left the offline world.  Last\u00a0<strong>March 2020,<\/strong>\u00a0a strong crisis began in Spain due to COVID-19, which dragged multiple sectors with it.\u00a0A\u00a0<strong>global crisis<\/strong>\u00a0that also affected exports and imports, and with all this, has brought a\u00a0fairly strong\u00a0<strong>economic and social<\/strong> crisis.  In this situation, people remained in confinement in their homes, so that the <strong>behavior of consumers<\/strong>\u00a0and, therefore, users, had a strong\u00a0<strong>change<\/strong>.\u00a0The trends changed, the user had to\u00a0<strong>satisfy all their needs<\/strong>\u00a0and new concerns, placing orders online with\u00a0<strong>home<\/strong> delivery.\u00a0Who was the first to benefit from this?\u00a0Of course, the giant, Amazon.  However, at this point,\u00a0<strong>companies<\/strong>\u00a0were quick, initiating a new\u00a0<strong>strategy<\/strong>\u00a0to take advantage of\u00a0<strong>new user trends to<\/strong>\u00a0their benefit and\u00a0<strong>what e-commerce should have advanced in 10 years, it advanced in just two months.<\/strong>  Clearly, as in all crises, there are some sectors more affected than others, but many of the SMEs that only had an offline presence could have stopped their decline earlier if they had already been present online.\u00a0This is where the\u00a0<strong>interest of companies towards organic positioning began<\/strong>, towards being\u00a0<strong>visible on Google.<\/strong>  &nbsp; <\/p>\n<h2>Investment towards SEO for online positioning after the crisis<\/h2>\n<p> During the crisis, one of the\u00a0<strong>benefits of organic positioning<\/strong>\u00a0is that you can\u00a0<strong>see the trends of users<\/strong>\u00a0on the internet,\u00a0<strong>Google searches<\/strong>, what are they looking for?\u00a0what do you need?\u00a0what do they want?\u00a0and above all<strong>, HOW DO THEY SEARCH?\u00a0<\/strong>Thanks to this, a company that has good SEO consultants can turn a crisis into an\u00a0<strong>opportunity and redirect<\/strong>\u00a0the steps of its\u00a0<strong>strategy<\/strong>.  According to Nielsen,\u00a0<strong>6 stages in consumer behavior<\/strong>\u00a0have been identified\u00a0during the Coronavirus: <\/p>\n<ul>\n<li>Proactive purchasing (food and health oriented)<\/li>\n<li>Reactive health management (protection with masks and hygiene products)<\/li>\n<li>Preparation of the pantry (large food purchases)<\/li>\n<li>Preparation for life in quarantine (increased consumption and online purchases)<\/li>\n<li>Restricted life (stock limits and search for alternatives)<\/li>\n<li>Living &#8216;normal&#8217; (back to normal, but with more hygiene restrictions)<\/li>\n<\/ul>\n<p> Due to\u00a0<strong>search changes<\/strong>\u00a0in users and\u00a0<strong>traditional companies<\/strong>\u00a0have been forced to find\u00a0<strong>alternatives to face the crisis<\/strong>,\u00a0<strong>business opportunities<\/strong>\u00a0have multiplied, opening the door to\u00a0<a href=\"https:\/\/www.makingscience.com\/servicios\">Digital Marketing agencies.<\/a>  In this situation, many companies have used what they invested in offline to\u00a0<strong>invest online<\/strong>.\u00a0And, of course, you had to\u00a0<strong>position yourself in Google<\/strong>, the search engine par excellence in Spain, in order to\u00a0<strong>be present and cover<\/strong>\u00a0all those searches of users on the internet.  The\u00a0<strong>advantage<\/strong>\u00a0<strong>of\u00a0<\/strong><strong>positioning in Google<\/strong>\u00a0at an\u00a0<strong>organic<\/strong>\u00a0level\u00a0is that it allows you a\u00a0<strong>longer-term and cheaper online presence<\/strong>\u00a0than other Marketing strategies.  A good positioning strategy in organic Google will allow you to be in the first positions so that when the\u00a0<strong>user<\/strong>\u00a0searches for certain terms, which must be studied and known, they\u00a0<strong>will find us<\/strong>\u00a0as a company through an attractive result and that,\u00a0<strong>at first glance<\/strong>, responds to their concern and enter our website to satisfy your need.\u00a0This will translate into\u00a0<strong>user traffic to our website<\/strong>, which increases the <strong>possibility of\u00a0<\/strong><strong>sale.<\/strong>  &nbsp; <\/p>\n<h2>Importance of local positioning in Google<\/h2>\n<p> Another\u00a0<strong>benefit <\/strong>of\u00a0organic positioning in Google,\u00a0<strong>SEO<\/strong>, is\u00a0<strong>local positioning<\/strong>.\u00a0Users, before leaving their homes, perform their search on Google to find what they want in their city or in their surroundings based on proximity, trust because the company has a website and contact information, has a good online presence, ratings, etc.  The\u00a0<strong>SEO Local<\/strong>\u00a0allows you as a\u00a0company to\u00a0cover all such information that the user wants to\u00a0find, to give you that confidence and\u00a0<strong>achieve your search terms by a previous study of local keywords.<\/strong>  With the COVID-19 crisis there has been a\u00a0<strong>strong trend<\/strong>\u00a0in consumers towards saving and supporting\u00a0<strong>small local businesses<\/strong>.\u00a0But, if as a company, you are not present locally on Google, you cannot easily reach those searches so that users find you and go to you.  Even more so with de-escalation, where the user yearns to go out and consume outside the home after having been confined for so long.  &nbsp; <\/p>\n<h2>Changes in Google towards organic positioning<\/h2>\n<p> Such is\u00a0<strong>the importance of local positioning in Google<\/strong>\u00a0at an\u00a0<strong>organic<\/strong>\u00a0level\u00a0that the search engine itself has been introducing in a short time\u00a0<strong>many changes in its search results.\u00a0<\/strong>A change aimed at providing\u00a0<strong>users with news and results of local interest in<\/strong>\u00a0a\u00a0<strong>more prominent<\/strong> way, that is, due to their location.  In addition, Google has\u00a0<strong>improved<\/strong>\u00a0even more\u00a0<strong>search results<\/strong>, providing\u00a0<strong>rich content<\/strong>\u00a0and providing value to the\u00a0<strong>speed interlacing of a site<\/strong>\u00a0by means of interest to users, and thus\u00a0<strong>avoid news fake<\/strong>\u00a0and being\u00a0<strong>more accurate results showing.<\/strong>  <img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-3571\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2021\/04\/Captura-de-pantalla-2020-06-29-a-las-10.38.20-1.png\" alt=\"\" width=\"711\" height=\"268\" \/>  On the other hand, Google, seeing how well positioned Amazon is due to its strong online visibility, realized the importance of organic positioning itself, so it has begun to introduce organic results in Google Shopping to address the giant in this crisis.  <img decoding=\"async\" class=\"alignnone  wp-image-3572\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2021\/04\/Captura-de-pantalla-2020-06-29-a-las-10.38.25-1.png\" alt=\"\" width=\"655\" height=\"344\" \/>  From all this we draw a fairly clear conclusion , and that is that in times of crisis we must always reinvent ourselves and fight to get ahead always adapting , as a company, to our rescuers, users , our clients. Benefit from the internet, where users spend their days and always monitor and analyze trends to respond and be there first.  The trend of buying online will be somewhat reduced when we return to normality, but this increase and progress has come to stay and with enough force.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>How companies are increasingly betting on positioning in Google Many companies in 2020 in Spain had already started to work on their positioning in Google.\u00a0They knew the\u00a0importance of working on SEO to achieve top positions in internet search results in\u00a0order to face their\u00a0competition.\u00a0But there were still companies, especially\u00a0SMEs,\u00a0that had not left the offline world. Last\u00a0March [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":9843,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[888],"tags":[37],"class_list":["post-9840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-en","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/9840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/comments?post=9840"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/9840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media\/9843"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media?parent=9840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/categories?post=9840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/tags?post=9840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}