{"id":65470,"date":"2024-08-08T12:50:44","date_gmt":"2024-08-08T10:50:44","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=65470"},"modified":"2024-08-08T12:50:44","modified_gmt":"2024-08-08T10:50:44","slug":"santander-improved-its-conversions-up-to-37-thanks-to-ad-machina-corporate","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/en\/blog\/santander-improved-its-conversions-up-to-37-thanks-to-ad-machina-corporate\/","title":{"rendered":"Santander improved its conversions up to 37% thanks to ad-machina corporate"},"content":{"rendered":"

Banco Santander improved its conversions up to 37% thanks to ad-machina corporate<\/strong>, an AI-based personalization technology scaled by the company globally.<\/p>\n

The Company<\/b><\/h3>\n

Banco Santander<\/strong> is a leading commercial bank, founded in 1857 and headquartered in Spain. One of the largest banks in the world by market capitalization. The group\u2019s activities are consolidated into five global businesses: Retail & Commercial Banking, Digital Consumer Bank, Corporate & Investment Banking (CIB), Wealth Management & Insurance and Payments (PagoNxt and Cards).<\/span><\/p>\n

In the first quarter of 2024, Banco Santander had \u20ac1.3 trillion in total funds, 166 million customers, 8,400 branches and 211,000 employees.<\/span><\/p>\n

The challenge<\/h3>\n

Banco Santander, a leading Spanish financial institution with a global presence in over 15 countries, sought to scale its Google Ads campaigns effectively.<\/strong>\u00a0 This presented a complex challenge due to:<\/span><\/p>\n

    \n
  • Market Diversity<\/strong>:<\/strong> each market has unique characteristics in banking advertising, requiring distinct campaign approaches while maintaining consistent quality standards.<\/span><\/li>\n
  • Scalability<\/strong>:<\/strong> Managing numerous Google Ads campaigns across various products, languages, and regulations demanded a scalable solution.<\/span><\/li>\n
  • Competitive Landscape<\/strong>:<\/strong> in an increasingly competitive environment, staying ahead of the curve with innovative solutions was crucial.<\/span><\/li>\n
  • Security and Compliance<\/strong>:<\/strong> the banking sector necessitates a high degree of security and adherence to brand quality standards.<\/span><\/li>\n<\/ul>\n

    The approach<\/h3>\n

    Making Science, through its <\/span>ad-machina corporate technology,<\/b> partnered with Santander to address these challenges. The approach involved:<\/span><\/p>\n

      \n
    • Generative AI for Automation<\/strong>:<\/strong> ad-machina corporate’s Generative AI capabilities automated and scaled ad creation within Google Ads, considering diverse products, languages, and local regulations.<\/span><\/li>\n
    • Hyper-Personalized Ads<\/strong>:<\/strong> the solution leveraged AI to generate hyper-personalized ads, enhancing user experience and improving campaign effectiveness.<\/span><\/li>\n
    • AI-driven Campaign Optimization<\/strong>:<\/strong> AI algorithms analyzed campaign data and recommended optimizations, leading to continuous performance improvements.<\/span><\/li>\n
    • Cross-Market Reporting and Insights<\/strong>:<\/strong> ad-machina\u00a0<\/span>corporate facilitated the generation of cross-market reports, enabling Santander to gain valuable insights into campaign performance across different regions and identify global trends.<\/span><\/li>\n
    • Dedicated Data Repository for Enhanced Security:<\/strong> a dedicated data repository provided an additional layer of security, ensuring the protection of sensitive banking data and compliance with data privacy regulations.<\/span><\/li>\n<\/ul>\n

      The results<\/h3>\n

      The implementation of ad-machina corporate yielded impressive results across various countries:<\/span><\/p>\n

        \n
      • Norway: +14% Conversions<\/strong><\/li>\n
      • Denmark: -16% CPA, +19% Conversions<\/strong><\/li>\n
      • Sweden: +13% Conversions<\/strong><\/li>\n
      • Brasil: -14% CPA, +37% Conversions<\/strong><\/li>\n
      • Mexico: -22% CPA, +15% Conversions<\/strong><\/li>\n
      • Chile: -23% CPA, +30% Conversions<\/strong><\/li>\n
      • Argentina: -6% CPA, +12% Conversions<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        Banco Santander improved its conversions up to 37% thanks to ad-machina corporate, an AI-based personalization technology scaled by the company globally. The Company Banco Santander is a leading commercial bank, founded in 1857 and headquartered in Spain. One of the largest banks in the world by market capitalization. The group\u2019s activities are consolidated into five […]<\/p>\n","protected":false},"author":40,"featured_media":18869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[870,907,913],"tags":[],"class_list":["post-65470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech-adtech-en","category-success-cases-en","category-technology-ai-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/65470","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/comments?post=65470"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/65470\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media\/18869"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media?parent=65470"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/categories?post=65470"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/tags?post=65470"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}