{"id":27542,"date":"2022-08-22T09:48:43","date_gmt":"2022-08-22T07:48:43","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=27542"},"modified":"2022-08-22T09:48:43","modified_gmt":"2022-08-22T07:48:43","slug":"learn-how-consent-mode-can-add-value-to-your-ga4-analytics","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/en\/blog\/learn-how-consent-mode-can-add-value-to-your-ga4-analytics\/","title":{"rendered":"Learn how Consent Mode can add value to your GA4 analytics"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">With new consent requirements in force, we must integrate <strong>data modelling<\/strong> to overcome data loss from our analytics tools. Otherwise, we will not be able to measure site interactions nor answer questions like:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">How many daily active users are there?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">How many new users have I attracted with my last campaign?<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">What journey does the user take, from landing on the web to making a purchase or conversion?<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">However, with the <strong>implementation of Consent Mode<\/strong>, we can have a much <strong>more realistic vision of our business<\/strong> because we can model the behaviour of users who reject cookies based on the behaviour of those who accept them.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">As you can see in the image below, for a few days, we started tracking the modelled data of users <strong>who rejected cookies in Google Analytics 4<\/strong>. The data quality is enhanced when using Consent Mode.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Moving forward, we will obtain higher quality insights since we will have the results of the users who consent to cookie tracking and model information of those who do not. Therefore, our volume of users will grow.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Usually, around 20-30% of users do not accept cookies. So, we can expect to see the volume of data gathered by approximately 20%.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Reference image:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-25669\" src=\"https:\/\/www.makingscience.co.uk\/wp-content\/uploads\/2022\/06\/Captura-de-pantalla-2022-06-28-a-las-9.25.47-300x108.png\" alt=\"\" width=\"846\" height=\"305\" \/><\/span><\/h3>\n<h3><span data-preserver-spaces=\"true\">What are the requirements to see the conversions modelled in GA4?<\/span><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">You must implement Consent Mode.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You should have at least 1,000 daily events with analytics_storage=&#8217;denied\u2019 for at least seven days.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">You should have at least 1,000 daily users submitting events with analytics_storage=&#8217;granted\u2019 for at least 7 of the previous 28 days.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In short, Consent Mode and GA4 can help us continue to add value to our business, even in a cookieless environment.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If you want to implement Consent Mode in your business, or even migrate to the new GA4, our team of experts can help you with a custom solution. We can\u2019t wait to hear from you!\ud83d\ude80<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff00ff;\"><a class=\"editor-rtfLink\" style=\"color: #ff00ff;\" href=\"https:\/\/www.makingscience.co.uk\/contact\/\" target=\"_blank\" rel=\"noopener\">Contact us today!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With new consent requirements in force, we must integrate data modelling to overcome data loss from our analytics tools. Otherwise, we will not be able to measure site interactions nor answer questions like: How many daily active users are there? How many new users have I attracted with my last campaign? What journey does the [&hellip;]<\/p>\n","protected":false},"author":23,"featured_media":25681,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[200,866],"tags":[140,353,382,141],"class_list":["post-27542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-data","category-marketing-analytics-en","tag-consent-mode-en","tag-consent-mode-2","tag-ga4-en","tag-privacy-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/27542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/comments?post=27542"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/27542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media\/25681"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media?parent=27542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/categories?post=27542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/tags?post=27542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}