{"id":14436,"date":"2021-11-01T12:02:20","date_gmt":"2021-11-01T11:02:20","guid":{"rendered":"https:\/\/www.makingscience.com\/?p=14436"},"modified":"2021-11-01T12:02:20","modified_gmt":"2021-11-01T11:02:20","slug":"drive-your-marketing-intelligence-strategy-with-advanced-marketing-analytics","status":"publish","type":"post","link":"https:\/\/www.makingscience.com\/en\/blog\/drive-your-marketing-intelligence-strategy-with-advanced-marketing-analytics\/","title":{"rendered":"Drive your marketing intelligence strategy with advanced marketing analytics"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Businesses can achieve digital transformation and make data-driven decisions that generate results by advancing their marketing analytics. With the current privacy climate gripping our digital realm, data quality is more important than ever when using customer analytics to improve strategic business decisions and gain a competitive edge.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Research suggests that even though businesses have endless amounts of localised data,<\/span><a href=\"https:\/\/www.gartner.com\/smarterwithgartner\/take-your-analytics-maturity-to-the-next-level\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> less than 15% believe that developing your data and maturing your analytical strategy will improve your marketing<\/span><\/a><span style=\"font-weight: 400;\">. Advanced marketing Analytics is data or analysed content that uses statistical methods and computational techniques to discover insights about customer behaviour which helps businesses make predictions or generate recommendations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The digital footprint left by users reveals a lot about their profiles, preferences, needs and\u00a0<\/span><span style=\"font-weight: 400;\">purchasing behaviour. Today&#8217;s technology allows us to store vast volumes of data from multiple\u00a0 sources, such as :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media platforms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transactional sites<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Company databases<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Public data\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To achieve your business objectives and drive your marketing efforts into performing better, all the collected data should be safely geolocated and analysed accurately. The analysed data provides a better understanding of how efficient your marketing efforts are and how your users react to your marketing actions.<\/span><\/p>\n<p><b>The impact of data quality\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">AMA is a tool that runs on <\/span><span style=\"font-weight: 400;\">algorithms and partially automated processes that <\/span><span style=\"font-weight: 400;\">analyse data. These automatically<\/span> controlled proceedings simplify complex business processes that are backed up by actionable metrics. Marketers must have a certain volume of quality data and clear objectives to select actionable metrics. <img fetchpriority=\"high\" decoding=\"async\" class=\"size-medium wp-image-14448 alignright\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/1\/2021\/10\/Chart-with-Arrows-Choose-2nd-Hand-6-e1635432200414-288x300.png\" alt=\"\" width=\"288\" height=\"300\" \/><\/p>\n<p><span style=\"font-weight: 400;\">How accurate, complete, and relevant your data is will impact the implementation of new technologies, tools and any results obtained by your strategy. To produce the best results, you must have a powerful data management tool and provide the <\/span>platform with clear and quality data. Google Marketing Platform (GMP) is a suite of tools that embody the concept of how advanced analytics can drive your marketing intelligence. GMP provides a holistic view of how marketing actions perform and the impact on the business.<\/p>\n<p><b>Benefits of an advanced marketing analytics strategy<\/b><\/p>\n<p>With the implementation of an advanced analytical marketing strategy, brands can open the door to a series of competitive advantages. Advanced analytical strategies provide the insights that will assist in designing customised offers and discounts that will meet each customer\u2019s specific needs and achieve conversions at scale. Businesses can be constantly monitored and respond to customer requests, complaints and queries in real-time. The more details you have on the profile of your customers, the greater the potential for personalisation and a better journey for the customer.<\/p>\n<p><span style=\"font-weight: 400;\">Maturing your data analysis can also help businesses achieve improved operational efficiency, increased customer satisfaction, and more revenue.\u00a0 Google states that <\/span><span style=\"font-weight: 400;\">\u201c<\/span><a href=\"https:\/\/cloud.google.com\/solutions\/marketing-analytics\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Marketing analytics can help your business grow by understanding ROI with data-driven marketing insights, build predictive and advanced audience segments &amp; Enhance customer experiences &amp; brand measurement.\u201d<\/span><\/a><\/p>\n<p><b>Advancing your strategy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0To help understand the different levels of data analysis, we have pieced together a map to showcase the different business\u2019s stages of data analysis.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\" wp-image-14443 aligncenter\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/1\/2021\/10\/Predictive-Analytics--212x300.png\" alt=\"\" width=\"546\" height=\"772\" \/>By levelling up your analytics, you can identify new business opportunities, interact with new markets, and attract more customers. An advanced strategy will allow your business to act faster whilst making strategic and beneficial business decisions. If you want to learn more about advanced marketing analytics, don&#8217;t hesitate to write to us at info@makingscience.com and send us your doubts or questions on this topic.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Businesses can achieve digital transformation and make data-driven decisions that generate results by advancing their marketing analytics. With the current privacy climate gripping our digital realm, data quality is more important than ever when using customer analytics to improve strategic business decisions and gain a competitive edge.\u00a0\u00a0 Research suggests that even though businesses have endless [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":14587,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[866],"tags":[],"class_list":["post-14436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-analytics-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/14436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/comments?post=14436"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/posts\/14436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media\/14587"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media?parent=14436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/categories?post=14436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/tags?post=14436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}