{"id":85964,"date":"2026-01-21T17:27:22","date_gmt":"2026-01-21T16:27:22","guid":{"rendered":"http:\/\/www.makingscience.com\/capabilities\/measurement-insight\/"},"modified":"2026-01-21T17:27:22","modified_gmt":"2026-01-21T16:27:22","slug":"measurement-insight","status":"publish","type":"page","link":"https:\/\/www.makingscience.com\/en\/capabilities\/measurement-insight\/","title":{"rendered":"Measurement &amp; Insight"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"85964\" class=\"elementor elementor-85964\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e54dd1 e-con-full e-flex e-con e-parent\" data-id=\"6e54dd1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-821d9a8 e-flex e-con-boxed e-con e-child\" data-id=\"821d9a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec78da0 elementor-widget elementor-widget-text-editor\" data-id=\"ec78da0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Capabilities \/ Measurement &amp; Insight<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ad5240 elementor-widget elementor-widget-heading\" data-id=\"6ad5240\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Know Where Every Dollar Should Go \u2014 Before You Spend It<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c047708 elementor-widget elementor-widget-text-editor\" data-id=\"c047708\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p class=\"sub\">Predictive insights, real-time intelligence, and AI-powered attribution \u2014 built on the deepest Google Marketing Platform expertise in the market. Not dashboards \u2014 decisions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdb10ec e-con-full e-flex e-con e-child\" data-id=\"cdb10ec\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a12c395 elementor-widget elementor-widget-button\" data-id=\"a12c395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get in Touch<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-567d347 elementor-widget elementor-widget-button\" data-id=\"567d347\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See Our Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ff801 elementor-widget elementor-widget-html\" data-id=\"f9ff801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 840 600\" fill=\"none\">\n  <defs>\n    <linearGradient id=\"bgGrad\" x1=\"0\" y1=\"0\" x2=\"840\" y2=\"600\" gradientUnits=\"userSpaceOnUse\">\n      <stop offset=\"0%\" stop-color=\"#f8f8fa\"\/>\n      <stop offset=\"100%\" stop-color=\"#edeef2\"\/>\n    <\/linearGradient>\n    <linearGradient id=\"pinkGrad\" 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0.8s forwards;\n      }\n    <\/style>\n  <\/defs>\n\n  <!-- Background -->\n  <rect width=\"840\" height=\"600\"  rx=\"16\"\/>\n\n  <!-- Main panel -->\n  <rect x=\"40\" y=\"24\" width=\"760\" height=\"552\" rx=\"12\" fill=\"#fff\" filter=\"url(#softShadow)\"\/>\n\n  <!-- Top bar -->\n  <rect x=\"40\" y=\"24\" width=\"760\" height=\"48\" rx=\"12\" fill=\"#fafafa\"\/>\n  <rect x=\"40\" y=\"60\" width=\"760\" height=\"1\" fill=\"#e8e8ec\"\/>\n  <circle cx=\"66\" cy=\"48\" r=\"5\" fill=\"#F0076F\" opacity=\"0.8\"\/>\n  <circle cx=\"84\" cy=\"48\" r=\"5\" fill=\"#e0e0e4\"\/>\n  <circle cx=\"102\" cy=\"48\" r=\"5\" fill=\"#e0e0e4\"\/>\n  <rect x=\"134\" y=\"40\" width=\"64\" height=\"16\" rx=\"4\" fill=\"#F0076F\" opacity=\"0.1\"\/>\n  <rect x=\"142\" y=\"45\" width=\"48\" height=\"6\" rx=\"3\" fill=\"#F0076F\" opacity=\"0.6\"\/>\n\n  <!-- LEFT: Budget Allocation Sankey -->\n  <g class=\"panelLeft\">\n    <rect x=\"60\" y=\"80\" width=\"360\" height=\"260\" rx=\"8\" fill=\"#fff\" stroke=\"#eee\" stroke-width=\"1\"\/>\n    <rect x=\"76\" y=\"96\" width=\"120\" height=\"6\" rx=\"3\" fill=\"#222\" opacity=\"0.6\"\/>\n    <rect x=\"76\" y=\"108\" width=\"180\" height=\"4\" rx=\"2\" fill=\"#ccc\"\/>\n\n    <!-- Total budget source -->\n    <rect x=\"84\" y=\"132\" width=\"56\" height=\"80\" rx=\"6\" fill=\"#F0076F\" opacity=\"0.12\"\/>\n    <rect x=\"92\" y=\"144\" width=\"40\" height=\"5\" rx=\"2.5\" fill=\"#F0076F\" opacity=\"0.5\"\/>\n    <text x=\"92\" y=\"170\" font-family=\"system-ui, sans-serif\" font-size=\"14\" font-weight=\"700\" fill=\"#F0076F\">$12M<\/text>\n    <rect x=\"92\" y=\"182\" width=\"32\" height=\"4\" rx=\"2\" fill=\"#F0076F\" opacity=\"0.2\"\/>\n\n    <!-- Flow paths -->\n    <path class=\"flowPath1\" d=\"M140,152 C180,152 180,140 220,140\" stroke=\"#F0076F\" stroke-width=\"16\" fill=\"none\" opacity=\"0.15\" stroke-linecap=\"round\"\/>\n    <path class=\"flowPath2\" d=\"M140,162 C180,162 180,170 220,170\" stroke=\"#F0076F\" stroke-width=\"10\" fill=\"none\" opacity=\"0.12\" stroke-linecap=\"round\"\/>\n    <path class=\"flowPath3\" d=\"M140,172 C180,172 180,200 220,200\" stroke=\"#F0076F\" stroke-width=\"8\" fill=\"none\" opacity=\"0.1\" stroke-linecap=\"round\"\/>\n    <path class=\"flowPath4\" d=\"M140,182 C180,185 180,224 220,224\" stroke=\"#F0076F\" stroke-width=\"5\" fill=\"none\" opacity=\"0.08\" stroke-linecap=\"round\"\/>\n\n    <!-- Channel destinations -->\n    <g class=\"chDest1\">\n      <rect x=\"220\" y=\"128\" width=\"88\" height=\"30\" rx=\"6\" fill=\"#fafafa\" stroke=\"#eee\" stroke-width=\"1\"\/>\n      <rect x=\"232\" y=\"138\" width=\"40\" height=\"5\" rx=\"2.5\" fill=\"#555\"\/>\n      <text x=\"284\" y=\"148\" font-family=\"system-ui, sans-serif\" font-size=\"11\" font-weight=\"600\" fill=\"#F0076F\">42%<\/text>\n    <\/g>\n    <g class=\"chDest2\">\n      <rect x=\"220\" y=\"164\" width=\"88\" height=\"30\" rx=\"6\" fill=\"#fafafa\" stroke=\"#eee\" stroke-width=\"1\"\/>\n      <rect 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y=\"178\" font-family=\"system-ui, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#F0076F\">-2%<\/text><\/g>\n      <rect x=\"350\" y=\"188\" width=\"20\" height=\"3\" rx=\"1.5\" fill=\"#F0076F\" opacity=\"0.4\"\/>\n      <g class=\"recVal3\"><text x=\"350\" y=\"200\" font-family=\"system-ui, sans-serif\" font-size=\"10\" font-weight=\"600\" fill=\"#999\">+1%<\/text><\/g>\n    <\/g>\n\n    <!-- Area chart -->\n    <rect x=\"76\" y=\"282\" width=\"328\" height=\"4\" rx=\"2\" fill=\"#eee\"\/>\n    <path class=\"areaLine\" d=\"M76,300 L116,294 L156,288 L196,282 L236,278 L276,274 L316,268 L356,262 L396,256\" stroke=\"#F0076F\" stroke-width=\"2\" fill=\"none\"\/>\n    <path class=\"areaFill\" d=\"M76,300 L116,294 L156,288 L196,282 L236,278 L276,274 L316,268 L356,262 L396,256 L396,320 L76,320 Z\" fill=\"#F0076F\" opacity=\"0.06\"\/>\n  <\/g>\n\n  <!-- RIGHT: Attribution Model -->\n  <g class=\"panelRight\">\n    <rect x=\"436\" y=\"80\" width=\"348\" height=\"260\" rx=\"8\" 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data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e5bd2f3 e-con-full e-flex e-con e-child\" data-id=\"e5bd2f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-05fd257 elementor-widget elementor-widget-text-editor\" data-id=\"05fd257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #f0076f;font-weight:600;font-size:2em;text-transform:none;\">1 of 13<\/span><br>Global\nFull Stack Partners\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dc5157 e-con-full e-flex e-con e-child\" data-id=\"5dc5157\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb24892 elementor-widget elementor-widget-text-editor\" data-id=\"cb24892\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"color: #f0076f; font-weight: 600; font-size: 2em;\">11\/11<\/span><br \/>GMP Certifications<br \/>Every service certified<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-207e527 e-con-full e-flex e-con e-child\" data-id=\"207e527\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c58e9d1 elementor-widget elementor-widget-text-editor\" data-id=\"c58e9d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #f0076f; font-weight: 600; font-size: 2em;\">30+<\/span><br>\nYears Google Alumni\nExperience on US Leadership\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75dbfbc e-con-full e-flex e-con e-child\" data-id=\"75dbfbc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ec0cba elementor-widget elementor-widget-text-editor\" data-id=\"6ec0cba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #f0076f; font-weight: 600; font-size: 2em; text-transform: none;\">$750M+\n<\/span>\n<br>\nMedia Under Management\nMeasured through GMP\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c7ce23 e-con-full e-flex e-con e-parent\" data-id=\"9c7ce23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e6b1e4 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"1e6b1e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Measurement Capabilities<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-249c334 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"249c334\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"section-sub\"><div class=\"section-sub\">From data collection to strategic decisions \u2014 intelligence at every stage.<\/div><\/div><div class=\"grid-3\"><div class=\"card\">\u00a0<\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0c13df e-grid e-con-full animated-fast e-con e-child\" data-id=\"c0c13df\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-48c0f15 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"48c0f15\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0b16390 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0b16390\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-hands\" viewBox=\"0 0 640 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M204.8 230.4c-10.6-14.1-30.7-17-44.8-6.4-14.1 10.6-17 30.7-6.4 44.8l38.1 50.8c4.8 6.4 4.1 15.3-1.5 20.9l-12.8 12.8c-6.7 6.7-17.6 6.2-23.6-1.1L64 244.4V96c0-17.7-14.3-32-32-32S0 78.3 0 96v218.4c0 10.9 3.7 21.5 10.5 30l104.1 134.3c5 6.5 8.4 13.9 10.4 21.7 1.8 6.9 8.1 11.6 15.3 11.6H272c8.8 0 16-7.2 16-16V384c0-27.7-9-54.6-25.6-76.8l-57.6-76.8zM608 64c-17.7 0-32 14.3-32 32v148.4l-89.8 107.8c-6 7.2-17 7.7-23.6 1.1l-12.8-12.8c-5.6-5.6-6.3-14.5-1.5-20.9l38.1-50.8c10.6-14.1 7.7-34.2-6.4-44.8-14.1-10.6-34.2-7.7-44.8 6.4l-57.6 76.8C361 329.4 352 356.3 352 384v112c0 8.8 7.2 16 16 16h131.7c7.1 0 13.5-4.7 15.3-11.6 2-7.8 5.4-15.2 10.4-21.7l104.1-134.3c6.8-8.5 10.5-19.1 10.5-30V96c0-17.7-14.3-32-32-32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe23f7 elementor-widget elementor-widget-heading\" data-id=\"ffe23f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Collection &amp; Measurement\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d519124 elementor-widget elementor-widget-text-editor\" data-id=\"d519124\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\"><p>Collect and measure accurate, privacy-compliant data to drive high-conviction decision-making. Eliminate tracking blind spots and unify cookieless frameworks to ensure your global enterprise operates with absolute data integrity. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6d7016 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"e6d7016\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1130134 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"1130134\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-chart-bar\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M396.8 352h22.4c6.4 0 12.8-6.4 12.8-12.8V108.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v230.4c0 6.4 6.4 12.8 12.8 12.8zm-192 0h22.4c6.4 0 12.8-6.4 12.8-12.8V140.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v198.4c0 6.4 6.4 12.8 12.8 12.8zm96 0h22.4c6.4 0 12.8-6.4 12.8-12.8V204.8c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v134.4c0 6.4 6.4 12.8 12.8 12.8zM496 400H48V80c0-8.84-7.16-16-16-16H16C7.16 64 0 71.16 0 80v336c0 17.67 14.33 32 32 32h464c8.84 0 16-7.16 16-16v-16c0-8.84-7.16-16-16-16zm-387.2-48h22.4c6.4 0 12.8-6.4 12.8-12.8v-70.4c0-6.4-6.4-12.8-12.8-12.8h-22.4c-6.4 0-12.8 6.4-12.8 12.8v70.4c0 6.4 6.4 12.8 12.8 12.8z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21103da elementor-widget elementor-widget-heading\" data-id=\"21103da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Analysis &amp; Consultancy\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0785146 elementor-widget elementor-widget-text-editor\" data-id=\"0785146\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"card\"><p>Transform raw, multi-channel data into actionable strategic insights through advanced enterprise analytics. Resolving dashboard paralysis by isolating the precise data signals that fuel business growth. <\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0118be5 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"0118be5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82453ca elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"82453ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-crosshairs\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 224h-30.364C455.724 130.325 381.675 56.276 288 42.364V12c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v30.364C130.325 56.276 56.276 130.325 42.364 224H12c-6.627 0-12 5.373-12 12v40c0 6.627 5.373 12 12 12h30.364C56.276 381.675 130.325 455.724 224 469.636V500c0 6.627 5.373 12 12 12h40c6.627 0 12-5.373 12-12v-30.364C381.675 455.724 455.724 381.675 469.636 288H500c6.627 0 12-5.373 12-12v-40c0-6.627-5.373-12-12-12zM288 404.634V364c0-6.627-5.373-12-12-12h-40c-6.627 0-12 5.373-12 12v40.634C165.826 392.232 119.783 346.243 107.366 288H148c6.627 0 12-5.373 12-12v-40c0-6.627-5.373-12-12-12h-40.634C119.768 165.826 165.757 119.783 224 107.366V148c0 6.627 5.373 12 12 12h40c6.627 0 12-5.373 12-12v-40.634C346.174 119.768 392.217 165.757 404.634 224H364c-6.627 0-12 5.373-12 12v40c0 6.627 5.373 12 12 12h40.634C392.232 346.174 346.243 392.217 288 404.634zM288 256c0 17.673-14.327 32-32 32s-32-14.327-32-32c0-17.673 14.327-32 32-32s32 14.327 32 32z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a84453 elementor-widget elementor-widget-heading\" data-id=\"1a84453\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Data Activation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68063fe elementor-widget elementor-widget-text-editor\" data-id=\"68063fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Enabling data to deliver instant business value by driving cross-tech innovation. Breaking down operational silos to activate automated user journeys that predict intent and advance customer conversion velocity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-44bf6a6 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"44bf6a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:200}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9bf87d6 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"9bf87d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-magic\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 96l16-32 32-16-32-16-16-32-16 32-32 16 32 16 16 32zM80 160l26.66-53.33L160 80l-53.34-26.67L80 0 53.34 53.33 0 80l53.34 26.67L80 160zm352 128l-26.66 53.33L352 368l53.34 26.67L432 448l26.66-53.33L512 368l-53.34-26.67L432 288zm70.62-193.77L417.77 9.38C411.53 3.12 403.34 0 395.15 0c-8.19 0-16.38 3.12-22.63 9.38L9.38 372.52c-12.5 12.5-12.5 32.76 0 45.25l84.85 84.85c6.25 6.25 14.44 9.37 22.62 9.37 8.19 0 16.38-3.12 22.63-9.37l363.14-363.15c12.5-12.48 12.5-32.75 0-45.24zM359.45 203.46l-50.91-50.91 86.6-86.6 50.91 50.91-86.6 86.6z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18f3818 elementor-widget elementor-widget-heading\" data-id=\"18f3818\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimization<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04fe10f elementor-widget elementor-widget-text-editor\" data-id=\"04fe10f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Identifying the most profitable investments and maximizing ROI. Eliminating platform bias, measuring true incremental impact, and projecting growth before capital is deployed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aecacb1 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"aecacb1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:300}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0a5d5f4 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"0a5d5f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-coins\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M0 405.3V448c0 35.3 86 64 192 64s192-28.7 192-64v-42.7C342.7 434.4 267.2 448 192 448S41.3 434.4 0 405.3zM320 128c106 0 192-28.7 192-64S426 0 320 0 128 28.7 128 64s86 64 192 64zM0 300.4V352c0 35.3 86 64 192 64s192-28.7 192-64v-51.6c-41.3 34-116.9 51.6-192 51.6S41.3 334.4 0 300.4zm416 11c57.3-11.1 96-31.7 96-55.4v-42.7c-23.2 16.4-57.3 27.6-96 34.5v63.6zM192 160C86 160 0 195.8 0 240s86 80 192 80 192-35.8 192-80-86-80-192-80zm219.3 56.3c60-10.8 100.7-32 100.7-56.3v-42.7c-35.5 25.1-96.5 38.6-160.7 41.8 29.5 14.3 51.2 33.5 60 57.2z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31db972 elementor-widget elementor-widget-heading\" data-id=\"31db972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Personalization &amp; Automation\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65fc0eb elementor-widget elementor-widget-text-editor\" data-id=\"65fc0eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Developing proprietary solutions that deliver high value and empower brands to scale. Enable brands to optimize lifecycle touchpoints and maintain consistent, automated market execution.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7a97bb e-con-full e-flex e-con e-parent\" data-id=\"a7a97bb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-98b3a02 e-con-full e-flex e-con e-child\" data-id=\"98b3a02\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fa212d8 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"fa212d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Integrated Ecosystem: Opti Suite\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5aa5947 animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"5aa5947\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Five solutions designed to multiply your business performance. Each solves a key vector. Together, they create a growth system without friction.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f5c902d e-grid e-con-full e-con e-child\" data-id=\"f5c902d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b2fef3 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"1b2fef3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ed52119 elementor-widget elementor-widget-text-editor\" data-id=\"ed52119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>1<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df0bec0 elementor-widget elementor-widget-text-editor\" data-id=\"df0bec0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Optiphi<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd66fe3 elementor-widget elementor-widget-text-editor\" data-id=\"cd66fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>DEFINE<\/strong> where to invest to maximize real ROI.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43bba90 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"43bba90\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d112dd elementor-widget elementor-widget-text-editor\" data-id=\"7d112dd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-214c323 elementor-widget elementor-widget-text-editor\" data-id=\"214c323\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Opticore<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-368c8ad elementor-widget elementor-widget-text-editor\" data-id=\"368c8ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>ATTRACT<\/strong> The profitable user, filtering out waste.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee81585 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"ee81585\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8b16f16 elementor-widget elementor-widget-text-editor\" data-id=\"8b16f16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>3<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83887dc elementor-widget elementor-widget-text-editor\" data-id=\"83887dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Optilab<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b06fae elementor-widget elementor-widget-text-editor\" data-id=\"7b06fae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>SECURE<\/strong> The sale by redesigning the experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0fbd835 e-con-full animated-fast e-flex elementor-invisible e-con e-child\" data-id=\"0fbd835\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:100}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd962ea elementor-widget elementor-widget-text-editor\" data-id=\"cd962ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>4<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34fb85e elementor-widget elementor-widget-text-editor\" data-id=\"34fb85e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Optimate<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-163a01d elementor-widget elementor-widget-text-editor\" data-id=\"163a01d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>DECIDE<\/strong> More with insights, less time on reports.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e22702 e-con-full e-flex e-con e-child\" data-id=\"2e22702\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ba9bda elementor-widget elementor-widget-image\" data-id=\"8ba9bda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/07\/OPT_GIF-TEXTW-1024x1024.gif\" class=\"attachment-large size-large wp-image-85908\" alt=\"\" srcset=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/07\/OPT_GIF-TEXTW-1024x1024.gif 1024w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/07\/OPT_GIF-TEXTW-300x300.gif 300w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/07\/OPT_GIF-TEXTW-150x150.gif 150w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/07\/OPT_GIF-TEXTW-768x768.gif 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-395ea9c elementor-widget elementor-widget-heading\" data-id=\"395ea9c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Intelligent Budget Allocation \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd82a44 elementor-widget elementor-widget-text-editor\" data-id=\"dd82a44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>We combine Marketing Mix Modeling, AI Attribution, and predictive experiments into a single intelligence layer that tells you exactly where to invest and predicts the outcome before you spend.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ede2ed3 e-con-full e-flex e-con e-parent\" data-id=\"ede2ed3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-13ca240 animated-fast elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"13ca240\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Selected Work\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e924dc animated-fast elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1e924dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tMeasurement in Action with Data-driven results from real clients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47c2c69 animated-fast elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-invisible elementor-widget elementor-widget-loop-grid\" data-id=\"47c2c69\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-6b36f6ba{text-align:start;padding:0% 7% 0% 7%;}.elementor-71087 .elementor-element.elementor-element-6b36f6ba .elementor-heading-title{font-size:var( --e-global-typography-accent-font-size );}}\/* Start custom CSS for image, class: .elementor-element-8c9613f *\/.elementor-71087 .elementor-element.elementor-element-8c9613f img{\n    width: auto;\n}\/* End custom CSS *\/\n\/* Start custom CSS for text-editor, class: .elementor-element-41921b3 *\/.elementor-71087 .elementor-element.elementor-element-41921b3{\n        word-break: keep-all;\n}\/* End custom CSS *\/\n\/* Start custom CSS for text-editor, class: .elementor-element-24b5f7e *\/.elementor-71087 .elementor-element.elementor-element-24b5f7e{\n        word-break: keep-all;\n        text-wrap-style: balance;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-2fbfacf *\/.elementor-71087 .elementor-element.elementor-element-2fbfacf{\n    height:100%;\n}\/* End custom CSS *\/\n\/* Start custom CSS for container, class: .elementor-element-3caeb687 *\/.elementor-widget.elementor-widget-theme-post-featured-image.elementor-widget-image {\n    height: 100%;\n}\n .elementor-71087 .elementor-element.elementor-element-3caeb687:hover .e-child h4 {\n    color: #f0076f;\n    transition: color .3s ease;\n}\n.elementor-71087 .elementor-element.elementor-element-3caeb687:hover .e-con-inner > .e-child:last-child {\n    box-shadow: 0px 15px 10px -10px #0000003b;\n    transition: all .3s ease;\n}\n.elementor-71087 .elementor-element.elementor-element-3caeb687 .e-con-inner{\n    flex-wrap: nowrap;\n}\/* End custom CSS *\/<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"71087\" class=\"elementor elementor-71087 e-loop-item e-loop-item-84446 post-84446 case-study type-case-study status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-3caeb687 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3caeb687\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\" href=\"https:\/\/www.makingscience.com\/en\/case-study\/verisure-global-measurement-strategy\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcb43d5 e-con-full e-flex e-con e-child\" data-id=\"dcb43d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b27364b elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"6b27364b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c20518\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tVerisure\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf3656 elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"adf3656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c20518\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t[Insurance]\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fbfacf e-con-full e-flex e-con e-child\" data-id=\"2fbfacf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f51b0a1 e-con-full e-flex e-con e-child\" data-id=\"f51b0a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9613f elementor-widget elementor-widget-image\" data-id=\"8c9613f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"454\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-logo-1024x454.png\" class=\"attachment-large size-large wp-image-84405\" alt=\"\" srcset=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-logo-1024x454.png 1024w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-logo-300x133.png 300w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-logo-768x341.png 768w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-logo.png 1415w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60515a8 e-con-full e-flex e-con e-child\" data-id=\"60515a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41921b3 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"41921b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t+3 \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b5f7e elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"24b5f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCountries adopted new plan\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a0b658 e-con-full e-flex e-con e-child\" data-id=\"2a0b658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4165d2fb elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4165d2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-img2-1024x683.webp\" class=\"attachment-large size-large wp-image-84400\" alt=\"\" srcset=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-img2-1024x683.webp 1024w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-img2-300x200.webp 300w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-img2-768x512.webp 768w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-img2-1536x1024.webp 1536w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/verisure-img2.webp 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee06fd e-con-full e-flex e-con e-child\" data-id=\"6ee06fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b36f6ba elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6b36f6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">How to create a global measurement strategy within a Cookieless World using GA4<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"71087\" class=\"elementor elementor-71087 e-loop-item e-loop-item-84374 post-84374 case-study type-case-study status-publish has-post-thumbnail hentry\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<a class=\"elementor-element elementor-element-3caeb687 animated-fast e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"3caeb687\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\" href=\"https:\/\/www.makingscience.com\/en\/case-study\/clue-google-algorithm\/\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-dcb43d5 e-con-full e-flex e-con e-child\" data-id=\"dcb43d5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b27364b elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"6b27364b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c20518\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\tClue (Biowink)\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf3656 elementor-mobile-align-center elementor-widget elementor-widget-post-info\" data-id=\"adf3656\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-0c20518\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t[SaaS]\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2fbfacf e-con-full e-flex e-con e-child\" data-id=\"2fbfacf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f51b0a1 e-con-full e-flex e-con e-child\" data-id=\"f51b0a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c9613f elementor-widget elementor-widget-image\" data-id=\"8c9613f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-logo.webp\" class=\"attachment-large size-large wp-image-84384\" alt=\"\" srcset=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-logo.webp 600w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-logo-300x300.webp 300w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-logo-150x150.webp 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60515a8 e-con-full e-flex e-con e-child\" data-id=\"60515a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41921b3 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"41921b3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t-59%\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24b5f7e elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"24b5f7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCost per Free Trial\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a0b658 e-con-full e-flex e-con e-child\" data-id=\"2a0b658\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4165d2fb elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"4165d2fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"719\" src=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-img-2-1024x719.webp\" class=\"attachment-large size-large wp-image-84381\" alt=\"\" srcset=\"https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-img-2-1024x719.webp 1024w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-img-2-300x211.webp 300w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-img-2-768x539.webp 768w, https:\/\/www.makingscience.com\/wp-content\/uploads\/2026\/05\/clue-img-2.webp 1142w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6ee06fd e-con-full e-flex e-con e-child\" data-id=\"6ee06fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b36f6ba elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6b36f6ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Steering the Google Algorithm for App Campaigns on a limited budget<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7082d65 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7082d65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.makingscience.com\/proof\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See All Our Work<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Capabilities \/ Measurement &amp; Insight Know Where Every Dollar Should Go \u2014 Before You Spend It Predictive insights, real-time intelligence, and AI-powered attribution \u2014 built on the deepest Google Marketing Platform expertise in the market. Not dashboards \u2014 decisions. Get in Touch See Our Work $12M 42% 28% 20% 10% +4% -2% +1% 18% 32% [&hellip;]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":85945,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-85964","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/pages\/85964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/comments?post=85964"}],"version-history":[{"count":0,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/pages\/85964\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/pages\/85945"}],"wp:attachment":[{"href":"https:\/\/www.makingscience.com\/en\/wp-json\/wp\/v2\/media?parent=85964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}