Data Quality

Verti chooses Making Science as their digital partner to assist in their ambitious growth plans

Monday March 12th, 2018

The Science of Digital, digital marketing agency, belonging to the Making Science Group, has been chosen by Verti, a direct sales insurance company specialized in the Automobile and Home segment, to manage and enhance its brand in the digital environment.

The Spanish insurer is currently pursuing an ambitious growth plan that includes a change of brand image. In this sense, Verti wants to strengthen its digital presence by adapting to their new branding, thus joining the current market trend. For this, they have chosen MAKE Digital Marketing for his extensive experience in integrated marketing strategies, as well as his more than 15 years of experience in the marketing sector.

José Antonio Martínez, Managing Director of the Making Science Group, explains “We are delighted to collaborate with a brand like Verti, for us it is a new challenge that we face with great enthusiasm. In addition, the arrival of new top tier client reinforces our conviction that the road to innovation is to continue betting on strategies based on data”.

Alejandro Dominguez Feliú, Head of Marketing at Verti Seguros, said “We are delighted to start working with the Making Science Group. For us, it is essential to have a digital partner that proposes innovative ideas grounded in experience to help us grow “.

Making Science, will manage the channels in social networks of the insurer, as well as the digital media (SEM, programmatic, direct purchase, etc ..). In addition, it will be responsible for SEO positioning in search engines. The companies have started working together since January 1st.

The Making Science Group arises from the merger of the agency MAKE Digital Marketing and the consultancy, The Science of Digital. The union was born with the intention of uniting the broad expertise of both companies and expanding its portfolio of services, offering an integrated offer with more attractive solutions for current and potential clients. The sum of capabilities also contributes to greater competitiveness in an increasingly complex digital ecosystem.

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