Data Quality
Making Science
Oscar Villegas
Oscar Villegas
Desarrollo Front

Why bet on AMP?

Thursday September 6th, 2018

We are facing a constant change in our consumption habits. The world wants to have access to information as soon as possible, especially if it is from a mobile device. If we are not satisfied with the initial load of a web page, the solution is very easy; we close the page and look for another information source It is in this time frame where AMP comes into play or, as its acronym indicates, Accelerated Mobile Pages.

If we had to choose in a word how to define AMP we would use “speed”. The loading speed on mobile devices is crucial for the user. Pages that take 5 seconds to load are two times more expensive. For mobile visitors, the data does matter, a 3G connection can severely throttle the web bandwidth and take the mobile device up to 19 seconds of loading time. One out of every two mobile visitors leaves a page if it exceeds 3 seconds to load. Today one in two people expects the page load to take 2 seconds or less.

AMP loads the pages so fast that they appear to open instantly. It controls all the downloads of resources and gives them priority. Download only what is necessary and previously store all the resources that slow down the load.

The use of mobile phones to search is a reality. 96% of the searches from the mobile are made through Google. 69% of consumers in the world between the ages of 18 and 39 use mobile devices to research products before making a purchase.

When we have to implement AMP on a website, Google recommends  to simplify code to the maximum to obtain the highest possible speed and a good user experience.  It is clear that Google is committed to AMP as evidenced by Gmail already have been migrated to the technology and Google also is adding AMP in the Web Master Tools.

If you are not sure that your code is compatible with AMP or you just want to check if you are on the right track you can check it here link.

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