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UAC has performed efficiently driving a high volume of installs across the Google network. Whilst our main goal was initially volume, the quality of these users has also been improving as UAC and our campaigns have evolved
Yoti is a global digital identity platform and free consumer app that allows users to verify their identity securely and privately. By creating a digital identity that is linked to a person’s verified government documents and biometrics, Yoti enables individuals to share specific identity details with businesses and other people, reducing the risk of identity fraud and simplifying everyday interactions.
The organization faced the challenge of scaling its user base in a market where trust and awareness are paramount but difficult to build. They needed to increase app downloads and user verifications across multiple regions while ensuring that the cost of acquisition remained viable. The goal was to reach a diverse audience—from individuals needing age verification to those looking for secure login methods—without diluting the brand’s core message of privacy and security.
The strategy centered on a highly targeted multi-channel campaign that prioritized high-intent audiences and optimized for down-funnel actions rather than just simple clicks. By utilizing advanced social and search advertising automation, the team was able to refine audience segments based on specific use cases, such as secure online dating and age-restricted retail. This approach allowed for the delivery of tailored creative assets that addressed specific user concerns about privacy, effectively moving prospects from awareness to verified identity creation.
