Why work in Making Science?

Motivation is an intangible variable and necessary to achieve personal fulfillment. In particular, work motivation, employee welfare and job performance constitute three basic factors for the proper functioning of any company, especially if it is in a context of continuous growth. From Making Science, an integrated marketing and technology consultant, we focus our efforts from the People & Culture department on attracting talent, respect and teamwork as a method to create a unique work environment. Our company, formed by more than 260 professionals, offers innovative solutions for the digital data driven business and develops products and services capable of creating synergies between technology and business. We are currently present in Spain, Portugal and France and Mexico, with offices in Madrid, Barcelona, Lisbon, Paris and Mexico, and with a view to continuing to expand in the coming years. In this framework of exponential growth, initiatives are needed that develop motivation among employees and increase their confidence in the company to achieve common goals. In addition to having an open space without hierarchies, Making Science has launched numerous actions that help strengthen the company’s commitment to its employees. These are some of the initiatives they have launched:

TGIF (Thank God It’s Friday): Afterwork event on the last Friday of the month where the company makes cold drinks and music available to employees, usually on the rooftop terrace.
Off-site meeting: As a team building tool, teams have a budget allocated to go to lunch together once a quarter and make an off-site team once a year.
“All hands” meeting: The management team comments on everything the company has achieved in the previous month and what is to come for next month in order to improve the feeling of belonging. This meeting is attended by all employees of the company, connecting by videoconference those who telework.
5V Events: These events take place during the five-week months to strengthen ties between the teams. Activities include bowling, go-karts and the celebration of festivities such as Halloween.
Buddy system: As a central part of the on boarding process, each new employee is assigned a “buddy”, that is, an employee of the same or another team that will guide him during his first month in the company for his initial questions.
Tele-work: In order to improve the work-life balance, employees have the option to telecommute once a week.
Flexibility of schedules: Making Science offers employees flexibility of entry and exit of one hour. On Fridays and on the eve of the holidays they have an intensive day.

Also, from Making Science we offer free training to employees and, in turn, invites them to be part of the process as trainers:

Training pills: From Monday to Thursday, counting as hours of work, the employees themselves share technical innovations and soft skills for 30 minutes in order to learn from each other.
Academies: After working hours, more specialized employees voluntarily offer classes on topics that require different sessions such as Excel, SDL, etc.
English classes: Making Science offers free English classes for all employees in their offices.

In the words of José Antonio Martínez, CEO of Making Science, “an optimal working environment is essential for the proper functioning of a company. There are three factors that directly affect our well-being: the feeling of belonging, social connections and a common purpose. In Making Science we have all three. ”

Making Science dazzles at its premiere at MAB jumping 56%

Making Science closed its first day of trading on the Mercado Alternativo Bursátil (MAB) (Alternative Equity Market) at 5 Euros per share, compared to a launch price of 3.2.
During the launch, which constituted a share issue, the company received subscription orders for a total of 4.3 times the available shares.

Madrid, February 21, 2020. Making Science, the integrated marketing and technology consultancy, has successfully completed its launch process to the mercado Alternativo Bursatil (MAB) (Alternative Equity Market) and has closed its first trading day with a revaluation of their titles of 56,2%. The company started the session with a price of 3.20 euros and has closed with a last transaction at 5 euros. The Chairman of the Board of Directors and CEO, José Antonio Martínez Aguilar, thanked in his speech, after the traditional bell ring, the confidence placed by the new shareholders and reiterated the company’s commitment to meeting the objectives set out in its Strategic Plan. In the process of its launch on the MAB, which constituted a share issue, Making Science received subscription orders for a total amount equivalent to 4.3 times the aforementioned subscription offer (total of 4,941,770.00 euros). As a result of the subscription orders received, the operation was subscribed by a total of 344 shareholders, for a total amount of 1,152,969.60 euros. For Jose Antonio Martínez Aguilar, CEO of the company, “I feel very proud to be part of a project as exciting as Making Science. In just four years, we have become a benchmark for our activity in the Spanish market. We have been able to satisfy and deliver the demands and needs of our customers with innovative products and services and with the confidence that we will meet the commitments made. Now the objective is to consolidate our presence in the national market and take our brand and business to other countries with great development possibilities. I am convinced that with the excellent team that is part of this company, we will fulfill our plans. ” “I do not want to miss the opportunity I have today to welcome new shareholders, we will work to meet their expectations and with the objective that the market recognizes us and we can add value to this company. We are a solid firm that operates in a winning sector. We are part of a large project,”added José Antonio Martínez Aguilar.

Objectives with entry to MAB

With this operation to join the MAB, Making Science expects: 1) to increase its own funds to enhance the current national consolidation and international expansion; 2) enable a financing mechanism to capture resources that could finance future growth; 3) facilitate growth by acquiring other companies; 4) expand the shareholder base and provide an objective valuation mechanism; 5) Loyalty of staff and 6) Increase notoriety, brand image, transparency and solvency towards customers, suppliers, etc. All this will allow Making Science to achieve its goals of becoming a reference both nationally and internationally in digital marketing and data analytics in the coming years, expanding to Latin America and maintaining growth in Europe. Making Science plans to start its activity in Italy and Latin America in the coming months with the hiring of commercial directors and the opening of offices in each of the mentioned geographies. In addition, the company’s admission to the MAB will facilitate new financing mechanisms that will allow it to continue its technological investment and to explore new alliances with companies that complement its business lines, know-how or geographical presence.

Making Science bets on France and Italy in its international expansion

Making Science, the integrated marketing and technology consultancy, has announced the opening of offices in France, recently opened in a central area of Paris, and Italy, to be opened in January 2020. The company is seeking to position itself as a leading international consultancy in eCommerce, AdTech and MarTech. As Carlo Baratti, Making Science’s director of international development, says: “Our comprehensive service and our broad expertise will allow us to bring a unique offering to these new markets. We will maintain our business model, as it has demonstrated its strength and potential for growth, and we will adjust it to the demands of each country.” In the words of José Antonio Martínez Aguilar, CEO of Making Science, “Our expansion strategy is focusing initially on France and Italy, but its aim is to expand, over a period of five years, to the 20 most important advertising markets in the world, most notably the USA, China, Japan, the UK and Brazil”. Making Science will export its eCommerce services, including its NILO and Unifeedr platforms, to France and Italy, as well as its MarTech services, such as First Party Data, Gauss AI, Cloud 4 Marketing. Thanks to the internationalisation of its AdTech services, the consultancy will offer, among others, Ad Serving, Search and Tag Management, On-site Analytics and Display Buying services in those markets, over Google Marketing Platform. The consultancy also has various Google certifications, notably including: Google Analytics Services Partner and Google Analytics Sales Partner, as well as Google Optimize Services Partner, Google Optimize Sales Partner and Google Comparison Shopping Site.

Carlo Baratti, New Director of International Development of Making Science

Madrid, October 28, 2019.- Making Science, a company of integral solutions for the digital business based on data, has appointed Carlo Baratti as the new Director of International Development of Making Science. Carlo has more than 15 years of experience in the area of marketing and sales in companies with a deep digital focus, such as Criteo, TagCommander, Google, and Algolia. “I am delighted to be part of the Making Science team, a company that is experiencing a great moment of growth and that gives me the opportunity to face great challenges. I believe in its potential and face this new stage with enthusiasm, since I hope it will allow me to be part of the expansion of a brand that is already a benchmark in the Spanish market” said Carlo Baratti, new Director of International Development. Carlo Baratti has a double master’s degree in International Management and Economics, from the University of Economics and Business in Pavia (Italy) and has a Master in Marketing and Sales from the Ecole de Management Strasbourg (IECS). He began his professional career at the Fleet Management Fraikin Company, where he spent more than five years in various marketing positions, finishing his time in this company as Sales Director. In 2010, he entered as Sales Manager of Criteo for the Italian market. After this period, he began to lead the TagCommander team as Country Manager of Italy and Spain, when in 2016 he became part of Google Spain. During his period at Google, he directed the sales of Google Analytics 360 Suite in Iberia and was in charge of managing the commercial development strategy of Doubleclick & Google Analytics in France and Southern Europe. His extensive experience in international markets and his high specialization in sales strategy of technological products linked to digital marketing, adds to the talent already existing in Making Science to boost the company’s development in a highly competitive market.

Making Science: Integration As a Growth Axis

Making Science is the result of the integration of the digital marketing agency MAKE Digital Marketing, the consultancy The Science of Digital, the creative agency Crepes & Texas and the technology solutions and services company i2TIC, which since its union in 2017 has experienced growth without precedents, marked by a business culture focused on the integration of various disciplines, the employee and innovation. The company is firmly committed to attracting talent, respect and teamwork as a method to create a unique work environment.

Verti chooses Making Science as their digital partner to assist in their ambitious growth plans

The Science of Digital, digital marketing agency, belonging to the Making Science Group, has been chosen by Verti, a direct sales insurance company specialized in the Automobile and Home segment, to manage and enhance its brand in the digital environment. The Spanish insurer is currently pursuing an ambitious growth plan that includes a change of brand image. In this sense, Verti wants to strengthen its digital presence by adapting to their new branding, thus joining the current market trend. For this, they have chosen MAKE Digital Marketing for his extensive experience in integrated marketing strategies, as well as his more than 15 years of experience in the marketing sector. José Antonio Martínez, Managing Director of the Making Science Group, explains “We are delighted to collaborate with a brand like Verti, for us it is a new challenge that we face with great enthusiasm. In addition, the arrival of new top tier client reinforces our conviction that the road to innovation is to continue betting on strategies based on data”. Alejandro Dominguez Feliú, Head of Marketing at Verti Seguros, said “We are delighted to start working with the Making Science Group. For us, it is essential to have a digital partner that proposes innovative ideas grounded in experience to help us grow “. Making Science, will manage the channels in social networks of the insurer, as well as the digital media (SEM, programmatic, direct purchase, etc ..). In addition, it will be responsible for SEO positioning in search engines. The companies have started working together since January 1st. The Making Science Group arises from the merger of the agency MAKE Digital Marketing and the consultancy, The Science of Digital. The union was born with the intention of uniting the broad expertise of both companies and expanding its portfolio of services, offering an integrated offer with more attractive solutions for current and potential clients. The sum of capabilities also contributes to greater competitiveness in an increasingly complex digital ecosystem.

Making Science, A New Agency Expert in Digital Marketing

Making Science Group is the digital marketing agency resulting from the merger of MAKE Digital Marketing and The Science of Digital. Among its more than 70 clients are Mapfre, OpenBank, Unicef, Altamira, Riu Hotels, Muchoviaje, DIA, TradeInn, Vocento, Odigeo and L’Oréal. The portfolio of services of this company, led by José Antonio Martínez and Álvaro Verdeja, includes programmatic advertising, SEM, SEO, Social, Metrics, Big Data and Machine Learning, web development, creative services and digital project consulting. For all this, it has the collaboration of the i2tic engineering company for innovation and the creative agency Crepes & Texas, which gives rise to an environment of more than 100 professionals and experts from the digital marketing world. “Digital marketing is becoming more complex and companies demand partners that are able to provide comprehensive solutions with knowledge and integration of all specialties, making Science aspires to be the trusted partner with diversity and scale capable of providing these solutions”, says José Antonio Martínez, general director at The Science of Digital. “Our bet is to continue innovating in data-based strategies. From the conceptualization of a site, through the optimization of campaigns or creation of audiences, adds Alvaro Verdeja, general director of MAKE Digital Marketing. The Making Science Group also has all the certifications of Google: Google Premier Partner, Google Analytics Services Partner, Google Analytics Sales Partner, Google Optimize Services Partner and Google Optimize Sales Partner.

Making Science increases it’s workforce in 2017

Making Science grew it’s workforce by 50% during 2017, investing in it’s principal asset, it’s team of digital marketing experts. Making Science is investing at a rate even superior to that of the sector worldwide which is growing at a rate of 21.47% or 1.56 billion euros. as published by IAB(Interactive Advertising Bureau). IAB is headquartered in New York. At Making Science we have grown from 80 employees to 120 employees. The Company envisions growing at a similar rate during 2018 searching and hiring only the best talent in the space to join the team. Making Science will strive to contract 50 new employees during 2018. Alvaro Verdeja, Chief Operating Officer of Making Science, stated, “we are very satisfied with the growth being experienced by the Company and the benefits we are observing with the addition of subject matter experts into the team, looking towards the future the Company will keep as a priority the needs of our customers, the needs of our employees, the demands of the sector all with the goal of offering a comprehensive digital marketing Company with innovative solutions”. José Antonio Martínez Aguilar, CEO of Making Science added, “Our solid advancements in the sector are due to the contributions of the people at Making Science. They are the visible faces of Making Science, our future as a Company’s depends on the experts in the team, the people in Making Science.”

New Team Structure based on Sector Disciplines

The new size of the organization has made it necessary to resize the work structures. For this reason, an organizational chart based on the figure of the “Team Leader” has been designed, a profile that performs a role of director of a small team of an area with decision-making capacity and sufficient strategic vision to convey and drive the direction of the department. A principal goal of this organizational structure is to maintain the innovation capacity of smaller teams which is an indispensable cultural value the company that we did not want to lose. In terms of the composition of these areas, the human capital of Making Science is composed of professionals with an average age of 30 years, a profile of a specialist, with a high level of education, extensive experience in their area of subject matter expertise and a certain amount of seniority in the company. The Company is particularly keen on retaining and promoting young talent. Each area has a training persons, in charge of carrying out ‘workshops’ on specific topics of its scope and imparting their know-how to other teams . Thus, we achieve an ecosystem of constant flow of new knowledge, and promote an environment of transversal communication and understanding between the different areas of the company, avoiding isolation and compartmentalization between departments.

Join forces to offer Comprehensive Solutions in Digital Marketing

Making Science is the result of the merger MAKE, a Digital Marketing agency and the The Science of Digital, a Digital Marketing consultancy. The union was born with the intention of uniting the broad expertise of both companies and expanding its portfolio of services, offering a comprehensive offer with more attractive solutions for current and potential clients. The sum of capabilities also contributes to greater competitiveness in an increasingly complex digital marketing ecosystem. MAKE brings a wide trajectory, of more than 15 years, in performance marketing. While, The Science of Digital completes the comprehensive service offer with its expert advice on the digital marketing environment giving companies challenges and opportunities. The result, the current portfolio of services of Making Science includes; Programmatic Advertising, SEM, SEO, Social advertising, Analytics/Metrics, Big Data and Machine Learning, Web Development, Creative Services and Digital Projects Consulting.