• This recognition highlights the company’s extensive experience in developing innovative Generative AI solutions through the Vertex AI platform.
• A specialization that distinguishes Making Science for its ability to help its customers leverage the potential of generative AI to drive their businesses in EMEA.
• Improved operational efficiency, increased user satisfaction or growth opportunities are some of the key benefits of the consultancy’s generative AI solutions.

London, September 5, 2024 – Making Science, a technology and digital marketing consultancy specialising in ecommerce and digital transformation, has been recognised as the first company worldwide to complete the process and achieve Generative AI services specialisation by Google Cloud in EMEA. This distinction recognises the company’s extensive experience in developing innovative Generative AI solutions through the Vertex AI platform along with a range of other AI-related services.

This certification distinguishes Making Science for its ability to help its clients harness the full potential that Generative AI can offer to drive their businesses forward. Through the Google Cloud’s unified development platform, Vertex AI, the consultancy firm creates customised and scalable solutions based on this technology. Among the main advantages of these tools, both entities highlight the improvement in operational efficiency, increased customer satisfaction and the unlocking of new growth opportunities with its use.

Among the company’s Artificial Intelligence applications that have been instrumental in obtaining this specialisation, Trust Generative AI stands out. This advanced machine learning platform offers a comprehensive and customisable solution designed to address data management and privacy in enterprise-scale content creation. Thus, Trust Generative AI has managed to improve the sales and positioning of companies belonging to the retail and ecommerce sector with increases of 8% in sales and a 43% improvement in visibility and web positioning. In addition, Trust Generative AI is positioned as a solution that improves efficiency in content creation processes with a 90% reduction in operational costs.

Another key solution has been its Conversational AI Agent applied to the real estate sector. This Generative Artificial Intelligence solution has managed to improve the real estate search experience thanks to its ability to understand and respond in natural language. Thanks to the Retrieval-Augmented Generation (RAG) technology, the virtual agent offers more relevant and personalised responses based on property inventory and location parameters from Google Maps, facilitating the search for real estate and improving the experience and revenue.

Álvaro Verdeja, COO Cloud, AI, Cybersecurity & Software Engineering en Making Science, adds: “One of our main priorities is to drive the growth of the companies we work with through innovative technologies such as generative Artificial Intelligence. By achieving this fifth specialisation, we are once again demonstrating that uniting our innovation with partners like Google Cloud is the key to continuing to improve the ecosystem in which our customers operate.”.

About  Making Science

Making Science is a digital acceleration company that currently has more than 1200 employees, with a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and the USA. As a consulting partner of Local Planet – the world’s premier network of independent media agencies – we deliver a suite of digital marketing, Adtech, Martech, software and cloud solutions and cybersecurity services globally, through delivery hubs that foster job creation and the availability of highly skilled technology talent.

Making Science is composed of four business lines: the Global Digital Agency and Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a specialised cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of all of Making Science business capabilities.

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.

In the upper funnel GaussTV, BrandMax and Data Quality combine to optimise the strategies of the consultancy’s clients and ensure quality data.

Madrid, 27 June 2024 – Making Science, a leading digital marketing and technology company, announces the availability of three new solutions from its renowned Gauss AI Suite on Google Cloud Marketplace: GaussTV, BrandMax and Data Quality. These solutions are designed to help customers overcome upper funnel challenges, optimise their marketing strategies, and ensure data quality at every step of the conversion process.

GaussTV is a solution that enables clients to effectively plan, optimise, and measure their media campaigns. By integrating linear and connected TV into a single console, GaussTV facilitates incremental reach measurement and optimisation of advertising investments, ensuring that campaigns reach the right audiences with personalised messages.

Along these lines of ad hoc planning, BrandMax enables companies to target their branding campaigns by personalising bidding strategies based on user value. Using advanced algorithms, the tool identifies buyer personas and converts business objectives into complex bidding algorithms, maximising the impact of campaigns and reaching the highest-value audiences.

The Data Quality solution helps clients maintain the quality of their data throughout the conversion funnel. By implementing key indicators, real-time alerts, and customised dashboards, Data Quality ensures accuracy in campaign attribution and minimises the negative impacts of data inconsistencies, enabling more effective and well-targeted marketing actions.

“We are very excited to launch these three new solutions on Google Cloud Marketplace and to continue to provide access to our value proposition of innovative technologies. Through these three solutions, Gauss AI helps our customers maximise their advertising impact and achieve their business goals with greater accuracy and efficiency,” said Jorge Alonso, COO SaaS at Making Science.

“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the digital marketing solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”

In this way, Making Science will continue its collaboration with Google Cloud to provide advanced technology that facilitates digital transformation and delivers leading solutions to companies.

About Making Science

Making Science is a digital acceleration company that currently has more than 1200 employees,  with a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and the USA. As a consulting partner of Local Planet – the world’s premier network of independent media agencies – we deliver a suite of digital marketing, Adtech, Martech, software and cloud solutions, and cybersecurity services globally, through delivery hubs that foster job creation and the availability of highly skilled technology talent. 

Making Science is composed of four business lines: the Global Digital Agency and Technology, with 360 digital advertising services that integrate strategic planning, creative, data, and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a specialised cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of all of Making Science business capabilities.

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.

London, 6th of June 2024 – Making Science, a global leader in digital transformation, is pleased to announce a strategic partnership with Broadwick Soho, an independent luxury hotel in the heart of London. As part of this collaboration, Making Science will oversee the hotel’s paid search, leveraging innovative digital strategies to enhance visibility and drive bookings.

“We’re excited to partner with Broadwick Soho, to elevate their presence online and advance their digital strategy via paid search.” said Xavier Klein, UK Marketing Services Director at Making Science. Through this partnership, Making Science aims to optimise Broadwick Soho Hotel’s advertising efforts. 

About Broadwick Soho Hotel:

Broadwick Soho is an independent luxury hotel in the heart of London’s West End, channelling the grit, glamour and wild energy of London’s most vibrant area into an opulent contemporary 57-room retreat, offering impeccable service and quality. 

About Making Science:

Making Science is a digital acceleration company that currently has more than 1200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent. 

Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a specialised cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; and the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.  

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.

[button color=”accent-color” hover_text_color_override=”#fff” size=”large” url=”www.makingscience.co.uk/contact” text=”Get In Touch To Accelerate Your Digital Marketing Strategy!” color_override=”#ff0067″]

With Google Cloud Marketplace, Making Science will be able to bring this innovative solution to new customers worldwide who want to optimise their Google Ads campaigns.

Madrid, Feruary 13, 2024 – Making Science, a Premier Partner of Google Cloud, is strengthening its commitment to excellence by bringing  for the first time its proprietary technology ad-machina in the Google Cloud Marketplace. Further reaffirming the technological consultancy’s expertise and abilities in using Google Cloud solutions, this long-term agreement also offers companies a tool for personalising and optimising Google Ads campaigns with Generative Artificial Intelligence (GenAI).

Through this agreement, any global Google Cloud customer can benefit from fast and efficient access to ad-machina. This multilingual technology, developed by Making Science, adapts to the market’s needs and can generate unique and personalised ads for each user based on their behaviour, which translates into an improvement in the effectiveness of advertising campaigns.

Personalisation and AI: The Key to Multiplying Conversion Rates in Response to New Market Needs

ad-machina is powered by Artificial Intelligence to learn continuously in real-time, which increases the efficiency in detecting and adapting to changes in consumer buying behavior.

On the other hand, its innovative technology allows ads to be modulated to the company’s commercial strategies, such as offers, internal policies, or social programs so that it generates new ads automatically during the periods of validity of the same.

The milestone further strengthens Making Science’s partnership with Google Cloud for advanced cloud-based solutions that drive digital transformation and advertising effectiveness.

“At Making Science, we are delighted to continue enhancing our strong alliance with Google Cloud by incorporating a tool like ad-machina into its Marketplace for the first time. Without a doubt, a tool that adds value to those companies that operate their Google Ads campaigns and want to optimise the functioning of their algorithms” explains Eduardo Sarciat, ad-machina Managing Director at Making Science.

Google Cloud Marketplace: Consolidating a Long-Term Relationship

The collaboration is founded on a solid relationship between the two companies, with over 90 Google Cloud certifications and specialisations in areas such as Infrastructure, Marketing Analytics, and Machine Learning. Google Cloud Marketplace provides enterprise-grade cloud solutions integrated with Google Cloud Platform, making it easy to find, buy, and deploy third-party software.

“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow ad-machina on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”

About Making Science

Making Science has a team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organisations. Through these endeavours, we are committed to driving meaningful change for a brighter, more sustainable future.

Madrid, 30 January 2024 – Making Science has expanded its global presence with the establishment of a joint venture with NØRR3 in Finland. As a result of this joint venture, the partners will be able to give their customers in Finland the best of both worlds: a local, experienced and dedicated agency with media and insight expertise, with global data and technology expertise provided by Making Science.

Making Science has been present in the Nordics since early 2022, when it acquired a 69.8% (now 76.14%) stake in the holding company of Tre Kronor Media and its affiliates, which operate in Sweden, Denmark and Norway.

NØRR3, founded in 2019, is a Helsinki-based, award-winning insight and media agency. The agency is privately owned by its dedicated employees and comprises 14 leading senior talents.

Making Science Global CEO and founder José Antonio Martinez Aguilar describes the Nordic region as a key strategic market. “Since integrating with Tre Kronor Media, we have had great success in Sweden, Denmark and Norway. Establishing a presence in Finland gives us new opportunities to strengthen our positioning as a leader in digital marketing and ad tech in this relevant region.”

“Media consumption is changing rapidly, and there is an expanding variety of media options, which requires superior service coupled with experienced strategic expertise and agile operational skills. The joint venture between Making Science and NØRR3 is a win-win situation for both companies, all their employees, and especially for clients eager for growth,” stated Antti Ujainen, Chairman of the Board of NØRR3 and lead strategist.

The joint venture is structured with 60% ownership for Tre Kronor Media and 40% for NØRR3 and will make use of the existing offices and resources of the partners.

The establishment of this joint venture in Finland continues Making Science’s long-term strategy of geographical expansion in order to deliver a 360-degree service to clients in the markets in which they operate. The partnership with NØRR3 will help to augment growth in the Nordics and further cement Making Science’s leadership in the region.

About Making Science: 

Making Science has a team of over 1,200 experts across 15 markets, including Spain, Portugal, Mexico, Colombia, France, Italy, the UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a proud consulting partner of Local Planet — the world’s premier network of independent media agencies — we deliver a suite of digital, technology, and performance marketing services to a global clientele. Our expertise spans digital marketing and MarTech, software and cloud solutions, artificial intelligence, and SaaS, all underscored by a relentless pursuit of innovation.

As part of its commitment to innovation, Making Science offers its clients end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions. Our global network of delivery hubs not only fosters job growth but also serves as an incubator for cultivating top-tier tech talent, fueling projects that accelerate transformation and modernisation.

Committed to making a positive impact, Making Science actively engages in various ESG initiatives. We’ve joined forces with the Climate Pledge, the United Nations Global Compact, and Pledge1%, dedicating resources and efforts to support non-profit organisations. Through these endeavours, we are committed to driving meaningful change for a brighter, more sustainable future.

About NØRR3: 

NØRR3, founded in 2019, is a Helsinki-based and award-winning insight and media agency. Over the past year, the agency has doubled its revenues, and this year’s expansion has reached a remarkable 200%. The agency is privately owned by its dedicated employees and comprises 14 leading talents.

The partnership will cover digital media buying, including Paid Social, Search, Amazon, and Affiliate Marketing, across the EMEA region for the Tommee Tippee brand.

London, 13 November 2023 – Making Science has today announced a significant client win as Mayborn Group, owner of the Tommee Tippee brand, selects the digital acceleration company to manage its media planning and buying. The partnership will see Making Science deliver Paid Social, Search, Amazon ads, affiliate marketing and SEO across the UK, France, Italy, Germany and Spain. The brand previously partnered with performance marketing agency Reprise Digital.

Established for nearly 60 years, Mayborn strongly focuses on digital transformation and the partnership with Making Science further solidifies this. As a fast-growing, tech-driven digital company with a global presence, Making Science will deliver end-to-end digital performance and measurement across Mayborn’s media buying. 

Nicola Wallace, Head of Marketing at Mayborn Group, commented, “At Mayborn, we’re on a mission to become the world’s most-loved baby company; we’re driven to make a difference in the lives of our consumers, customers and employees. Our digital capabilities play a key part in how we deliver the experiences and services that ensure our innovative products reach families across the globe. Our new media buying partnership with Making Science reflects our journey in digital innovation, and we’re excited to be working with a fast-growing company, which has proven experience in key platforms such as Google, Meta, Microsoft, and Amazon.”

Xavier Klein, Marketing Services Director UK, at Making Science, said of the partnership, “Making Science is proud to be working with Mayborn Group as it continues its unwavering support for parents and carers through the Tommee Tippee products that it sells and the community initiatives it supports. The move comes at a time when brands are seeking greater value from their advertising partnerships. We’re seeing larger industry players consider moves to independent marketing and technology companies, like Making Science, who are delivering cost-effective measurement methods and optimised ROI for their clients, alongside digital acceleration through  cutting-edge tech solutions.”

To learn more about the partnership and our services, get in touch with info@makingscience.com.

Making Science, the digital acceleration company, launches Trust Generative AI, a Generative Artificial Intelligence platform that solves two main problems on systems such as OpenAI: the difficulty of accessing non-public company data and the absence of updated information in generative models.

The launch comes as generative artificial intelligence, based on large language models such as GPT and Bard, aims to transform the way people work, taking companies to a higher level of automation and efficiency. A recent MIT study in which different professionals were asked to use Chat GPT to write reports, press releases and other business documents achieved savings of around 50% in report writing and improve report quality. 

However, large language models such as GPT-3 cannot access non-public company information and do not have recent information stored. The GPT-4 language model was trained with data up to September 2021 and didn’t update information after that date. “The availability of large language models and generative artificial intelligence opens up a world of possibilities unthinkable just two years ago. In this sense, Trust Generative AI is a solution that creates a bridge between private and recent company data and large models generated with public information. This will undoubtedly facilitate the adoption of Generative AI,” explains José Antonio Martínez Aguilar, CEO of Making Science.

The platform (developed on Google Cloud Platform and OpenAI) optimises both data cycles and the training of artificial intelligence models. It validates the answers obtained using models developed on Google Cloud Platform on private customer data and more recent data that does not exist in models such as GPT-3 and GPT-4.

Therefore, companies maintain complete control over their data and can generate less generic content, more aligned with their policies, and style guides optimised with up-to-date information. 

An example of the efficiency of Generative AI is how Trust Generative AI generated 100,000 product descriptions for the Ventis.it website in minutes and at a cost more than 10,000 times lower than traditional means of generation. The generated descriptions were more than 95% aligned with other descriptions generated by the editorial department and were produced using prompts optimised by Trust Generative AI. 

Trust Generative AI can also generate all types of content, such as call centre conversations, FAQs or emails, images and other entities, connecting to services such as Google Cloud’s Vertex Generative AI, DALL-E2 and Stable Diffusion.

In an environment of rapid technological change and uncertainty about the use of technology, it is crucial to develop tools that help build trust in the use of technology. Trust Generative AI aims to play this role.

• The company commits to digital acceleration by combining its strong capabilities in technological development with its digital strategy acumen.
• The new tagline on the logo coincides with the final integration of the brands Omniaweb in Italy, Celsius in France, and Nara Media in the UK under the brand “Making Science.”

Making Science, a technology and digital marketing consultancy specialising in e-commerce and digital acceleration, has announced a change to its logo to reinforce the meaning of its brand and make its value proposition more tangible. In this way, the company consolidates its commitment to digital acceleration, combining its strong capabilities in technological development with its digital strategy acumen.

The main reason behind the change is the evolving needs of our customers and the market in general. These days, nearly every company has been transformed into a digital business, so the phrasing is becoming obsolete. With the introduction of the new tagline “The digital acceleration company,” the consultancy illustrates its commitment to optimising and activating digital channels, with a strong focus on digital strategy and digital business capabilities.

“More and more companies are embracing the processes of the future and taking their businesses a step further. Most organisations already understand the importance of going digital. At Making Science, we want to help them accelerate and optimise their technology efforts,” explains José Antonio Martínez Aguilar, Chairman & CEO of Making Science. Digital transformation is not enough, and companies need to understand the importance of moving faster because the world is accelerating thanks to technology and communications. Companies that are not able to move faster in their decision making and processes will be left behind.

This change coincides with the definitive integration of the brands Omniaweb in Italy, Celsius in France, and Nara Media in the UK. These three companies will become part of the “Making Science” umbrella from now on. As the companies unite, the company shows its strength and the ability to operate across the European continent (and beyond).

The consultancy firm acquired the Italian company, Omniaweb, in October 2020 to strengthen its presence in the country, where it had already been present since 2019. At the beginning of 2021, the company entered the United Kingdom with the purchase of Nara Media, a market in which it has always placed great confidence due to its size and global relevance. In France, it purchased Celsius and Loyal to consolidate its position in programmatic and provide services locally to French clients with whom it operates from Spain.

• Making Science joins Local Planet, the world’s largest privately held media agency network, with a 7% stake in the holding company.
• Making Science becomes the group’s chosen specialist partner for digital performance marketing and data analytics globally, with access to a network of 62 agencies in 78 markets

Making Science, an international technology and digital marketing consultancy specialising in eCommerce and digital transformation, has joined Local Planet, the world’s largest privately-owned media agency network managing $17 billion of consolidated media spend globally. Making Science joins Local Planet as the global network’s specialist digital, technology and performance marketing and analytics consultancy partner.

Local Planet is an integrated network of 62 agencies providing media, marketing and communications solutions in 78 markets around the world. The addition of Making Science to the portfolio will allow individual agencies within the group, alongside its global clients, to access the consultancy’s bespoke digital performance marketing and technology solutions. In turn, Making Science will be able to expand its global client base. The partnership also means that Making Science now holds a 7% share in the business and Making Science CEO José Antonio Martínez Aguilar will become a member of Local Planet’s Global Board of Directors.

Commenting on the partnership, José Antonio Martínez Aguilar, CEO of Making Science, said: “Joining Local Planet will open up new opportunities for international growth for Making Science. With Local Planet’s global reach, we will be able to offer our best-in-class digital marketing solutions to a wider range of clients. Making Science is in a phase of global expansion and we are confident that this new partnership will accelerate our growth both within and outside of the European market”.

Martyn Rattle, Global CEO of Local Planet, added: “We are delighted to welcome Making Science to Local Planet. The company’s ambition and talent are valuable assets, which perfectly match the mission and ethos of Local Planet. In addition, the digital technology and consultancy expertise that Making Science brings is something that many of the network’s agencies and clients will benefit from.”

This announcement comes as Making Science continues its international expansion and marks a significant step forward in fulfilling the company’s ambition to be present in the world’s twenty largest digital advertising markets within five years.

About Making Science

Making Science is a technology and digital marketing consultancy specialising in e-commerce and digital transformation. Its business model responds to the growing need for companies to digitise their entire value chain, particularly in the marketing area. The markets in which Making Science operates are digital advertising, data analytics, e-commerce, cloud analytics, e-commerce, and cloud, all of which have high growth rates. The Making Science Group currently employs more than 750 people and has a presence and technological development in Spain, Portugal, Mexico, Colombia, France, Italy, United Kingdom, Ireland, and the United States.

The company has been chosen SME of the Year 2019 by the Madrid Chamber of Commerce and has recently received the C.R.E.C.E. (Rapidly Expanding Company with Exponential Growth) award from the consultancy firm Ernst and Young as part of the Entrepreneur of the Year Awards.

It has also obtained the 71st position in the FT1000: Europe’s Fastest-Growing Companies 2021 ranking, prepared by the Financial Times, positioning itself as the first fastest-growing European company in the marketing and sales sector. Making Science has also joined the Pledge1% initiative, supporting non-profit organisations in our community with a commitment that will have a major impact in the future.

Media contacts:

Making Science
Mónica González, Marketing and Communications Director
monica.gonzalez@makingscience.com
T. 91 309 02 09
Making Science |

GingerMay, PR Agency
Kate O’Donnell, GingerMay
kate.odonnell@teamgingermay.com
+44 (0)203 642 1124

Making Science, technology and digital marketing consultancy specialising in e-Commerce and digital transformation announces the integration of the brands; Nara Media in the UK, Celsius in France and Omniaweb in Italy. A coexistence transition under the Making Science brand.

The integration process began following the acquisition of Omniweb Italy in October 2020  and then followed by France and then the UK in February 2021.  The union of our expert teams will showcase to our clients and stakeholders the strength and expertise that Making Science offers in the global digital arena. Both markets’ strategic positioning and acceleration call for this integration process towards the consolidation, strength, and leadership of Making Science in all three regions.

As the parent and operating brand, Making Science aims to consolidate agility, digital knowledge, innovation and technological development to extend its mission, vision and values in all the markets it operates through its brand. In the words of José Antonio Martínez Aguilar, CEO of Making Science, “the rebranding is a further step in the integration strategy of the companies in Making Science and allows them to have a consistent and global positioning”.

The integration is visually represented by the union and permanence of the company names accompanied by our Making Science logo. Moreover, the new logo maintains its modular and fluid form reflecting the spirit of our constant digital evolution and innovation. Represented by a liquid, our logo is flexible and adapts to all group areas as it changes its shape and colour. 

Furthermore, this “non-aggressive” brand integration reiterates the calibre of our professionals, who make up the companies and who are the most important brand asset for Making Science,  together with the adherence to the corporate culture, DNA, tone, voice, purpose and territories, of the parent brand. Making Science, which is already present in Spain, Portugal, Mexico, Colombia, the United States, Ireland, France, Italy and the United Kingdom, continues its international expansion plan to operate in the 20 most important advertising markets in the world in five years.