• The disruption generated by AI enables the acceleration and industrialisation of the creation of internal solutions and start-ups through centres of excellence in Chicago, Madrid and Tbilisi.
• This model has already proven its commercial and innovative power through the acceleration of startups like ad-machina, which has multiplied its value by 10 since joining the Making Science ecosystem.

London, 23 December 2025 —  Making Science, the global digital acceleration consultancy, today announced the launch of AWAKE Venture Studio. This “AI-first” model represents a new era in systematic innovation, designed to identify, prototype, and scale both internal proprietary solutions and independent AI-native startups with global reach.

The launch of AWAKE is motivated by the significant efficiency gains of orders of magnitude that Making Science has already achieved through the internal integration of AI. By applying these methods, the firm has achieved a 2x acceleration in tech feature development reducing time in the deployment of AI Agents. This model has already proven its commercial and innovative power through the acceleration of startups like ad-machina, which has multiplied its value by 10 since joining the Making Science ecosystem. These proven benchmarks serve as the technical foundation for AWAKE’s two interconnected engines, which formalise this efficiency into a repeatable manufacturing process for innovation.

This process begins with AI Create, a discovery and validation engine that uses internal AI tools for trend monitoring and horizon scanning. Validated concepts then transition immediately into AI Forge, the building and scaling engine. AWAKE is built upon core pillars—AI-first thinking, Global Integration, and Shared Infrastructure—that work in tandem to eliminate the traditional frictions of the startup lifecycle. By prioritising opportunities where autonomous agents and foundational models provide a 10x competitive advantage, AWAKE ensures every project has an AI-native DNA. This is amplified by a global operational structure that leverages distributed technology hubs in Chicago, Madrid, and Tbilisi, ensuring that ventures are born with a global value proposition and access to international talent from day one. By utilising a centralised infrastructure backbone, AWAKE drastically reduces the time and resources required for launch, allowing talent to focus relentlessly on disruption and market leadership.

A Declaration of Intent for the AI Era

“AWAKE is more than a venture studio; it is a declaration of intent to industrialise the next generation of AI-native solutions,” said José Antonio Martínez Aguilar, CEO and Founder of Making Science. “We have already seen the impact of this model within our own walls. By establishing this repeatable engine, we are freeing entrepreneurial talent to focus relentlessly on scale. Whether we are forging a new internal tool or a global startup, Making Science’s expertise in data and AI is the backbone of that evolution.”

London, 19th June 2025 — Making Science, a global consulting firm specialising in AI-powered digital acceleration and performance marketing, has today announced the launch of Creative Hub, a game-changing performance AI tool designed to give marketers full control over how they can create, measure, optimise, and scale creative assets for advertising in the age of generative AI.

Unlike other AI creative development tools available on the market, Creative Hub provides brand teams with full control over the creative process while leveraging advanced generative AI to quantify creative elements, analyse their impact, and provide actionable insights to improve campaign effectiveness. This unique technology empowers marketers to make data-driven decisions about their creative assets, ensuring every visual and message statistically correlates with business KPIs.

Whether it’s the inclusion of people; the number of people; close-ups; distance; light; shade; nighttime or daylight; nature or city backdrop, as just a few examples. Every single creative attribute is analysed and refreshed so that the creative performance gets stronger, not weaker, over time. This process is a powerful multivariable analysis, with all attributes analysed together to provide understanding about how one attribute affects the others.

“Automating the creative process with AI isn’t a new concept, but enhancing and optimising ad creative, with full control, is. Creative Hub represents the next evolution in performance marketing,” said José Antonio Martínez Aguilar (JAMA), Founder and CEO of Making Science. “With Creative Hub, our clients can overcome the challenge of creative fatigue to rapidly refresh creatives based on what the data shows is working without handing over the creative process to a black box. You’re not guessing; you’re optimising with purpose, while also ensuring that the brand messaging is consistent”.

JAMA’s message is echoed by one of Creative Hub’s early adopters, hotel chain Bahia Principe. 

“Since integrating ad-machina technology into our operations, we have experienced a fundamental transformation in our ability to manage and optimise our visual assets,” said Enrique Ortiz de Zárate, Digital Acquisition Manager at Bahia Principe. “It has allowed us to scale the production and adaptation of our creative to an unprecedented level. We can generate variants of our ads for a myriad of formats and audiences, ensuring that every image, or video we use for our holiday destinations resonates uniquely with the ideal customer. This has given us massive personalisation without compromising the visual quality that defines us as a brand.” 

By freeing up the creative teams from the most repetitive tasks, ad-machina has enabled the hotel chain to spend more time on strategic ideation and less on manual adaptation. In turn, the company has experienced a remarkable increase in the relevance and performance of its campaigns, directly linked to the implementation of ad-machina. 

“Our CTR has increased by over 43% and web traffic by more than 8%,” remarked Ortiz de Zárate. “In pure brand terms, demand has grown by almost 27% and clicks by 12.9%, with our average basket value increasing by over 13%. Furthermore, our brand and destination bookings have increased by 68% and revenue by over 61%, in addition to a 28% increase in CVR.”

JAMA explained, “With Creative Hub, ad-machina not only automates 80% of tasks that consume creative time, such as image and video resizing or copy update and variation management, but it goes a step further through the integration of agentic AI. This technology allows not only autonomy but also the decision-making capability and control over every aspect of the campaign—something that becomes fundamental as AI becomes more autonomous.”

Having pioneered the development of automation tools for performance marketing with the launch of ad-machina almost a decade ago, the addition of Creative Hub to Making Science’s ad-machina portfolio is another way in which the company is setting a new standard for the industry. 

Key features and benefits include:

• Quantifiable creativity: Creative Hub fuses AI and traditional ad production to push creative boundaries and turn subjective creative choices into measurable data points.
• Enhanced campaign performance: Clients can achieve up to 20% more sales, 80% faster, through AI-driven creative optimisation and rapid asset modification.
• Creative control: Brands can retain full creative oversight while harnessing the power of AI for design and production, ensuring brand integrity and originality.

“The differentiation point for ad-machina tools, including Creative Hub, is performance. Ad-machina was originally developed for Search with textual ads by utilising the information provided by the consumer to personalise the message. The introduction of generative AI has accelerated the evolution of our software to generate text as well as enable image and video, and empower teams to analyse and optimise each element, resulting in a bigger uplift,” concluded JAMA.

Within the continuously evolving landscape of advertising, Making Science remains ahead of the curve, helping businesses accelerate growth and unlock the full potential of their creative assets.

To find out more about Making Science’s ad-machina platform and Creative Hub, visit www.ad-machina.com

• The joint venture will start on July 1, 2025, as a strategic response to market challenges, combining the local German proximity with the global capabilities of both companies.
• This joint venture strengthens Making Science’s expansion in Central Europe, consolidating its presence in the German market alongside one of the most important agency groups in the country.
• The new entity will offer advanced solutions that connect performance, media, AI, and technology in a comprehensive vision of marketing, breaking with the traditional fragmented approach.

London, 12th June 2025. – Making Science, a global consulting firm specialising in AI-powered digital acceleration and performance marketing, and Pilot, one of the leading independent agency groups in Germany, have announced the creation of a strategic joint venture to drive innovation in the field of performance marketing in the German market. This cooperation will take effect on July 1, 2025, reflecting the two companies’ shared vision of jointly addressing the growing challenges of an increasingly complex market, both locally and with the best global capabilities.

As part of the agreement, Pilot acquires a 25% stake in Making Science Germany, transferring its search engine marketing business to further its growth. This transfer will consolidate a specialised and technologically advanced service, significantly expanding Pilot’s ability to offer data-driven performance solutions, artificial intelligence, and cutting-edge analytics. Pilot’s clients will also have access to a broader range of services, including data engineering, measurement, and technologies developed by one of Google’s leading global partners.

The alliance strengthens Making Science’s position as a leading global provider of technology and AI applied to marketing, a key step in its international expansion strategy. Through this collaboration, the company significantly expands its reach in Europe, showcasing its technological capabilities to an ever-expanding client base.

“This strategic joint venture with Pilot in Germany marks a significant step in Making Science’s global expansion and reinforces our commitment to providing cutting-edge technology and expertise in AI applied to marketing,” said José Antonio Martínez Aguilar, Founder and Global CEO of Making Science. “By combining our strengths, we are creating a powerful force to achieve exceptional results for Pilot’s clients, while also increasing our expertise in one of Europe’s largest advertising markets, with over $27 million in investment by 2024.”

The new entity integrates Pilot’s media expertise and deep knowledge of the German market with Making Science’s broad technological offering, based on artificial intelligence and advanced data analysis tools. Starting July 1, 2025, Pilot will outsource its search marketing practice to this new company, enabling it to offer a comprehensive, synergistic, and highly specialised service to its clients.

“With state-of-the-art tools and close proximity to digital platforms, Making Science is the ideal marketing partner for us: as Pilot, we bring our market expertise and the means to deliver the best possible client service,” explains Kristian Meinken, CEO of the Pilot agency group, about the new joint venture with Making Science Germany. “Through Local Planet, we have come to know and appreciate each other for several years, and our ‘Pilot Ignite’ brandformance offering, which we launched two years ago, will continue unchanged.”

This agreement will also be a catalyst for the development of new solutions that integrate brandformance, technology, and strategy, combining the capabilities of both companies and fostering continuous innovation.

“At Making Science, we are always focused on providing our clients with the best possible tools and expertise. This joint venture with Pilot in Germany will provide Pilot clients with direct access to our technology, adtech, and martech solutions,” adds Nick Waters, CEO for the UK, Northern and Central Europe at Making Science.

About Pilot

Pilot is one of the largest independent, owner-managed agency groups in Germany. Starting out as a traditional and digital media agency, Pilot is now a full-service provider for effective brand communications. More than 550 experts from various areas of expertise work together in an integrated manner in its offices in Hamburg, Munich, Berlin, Stuttgart, Nuremberg, Mainz, and Zurich. This is how Pilot creates innovative communication solutions that enable brands to successfully reach their target groups in the modern marketing and media landscape and achieve a greater, measurable impact. Pilot is a founding member of the global agency network Local Planet. Pilot’s clients include well-known national and international companies from a wide range of sectors, such as 1&1, BORA, CEWE, Dr. Oetker, GetYourGuide, Klosterfrau, OBI, and Techniker Krankenkasse.

About Making Science 

Making Science is a global consulting firm specialising in AI-powered digital acceleration and performance marketing that currently has more than 1,200 employees with presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a consulting partner of Local Planet, the largest global network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Adtech and Martech services, cloud technologies and software, and cybersecurity globally through delivery hubs that drive job creation and the availability of highly qualified technological talent.

Making Science consists of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology; RAISING, the Technology Division, which combines business experience with data science to offer advanced solutions based on AI applied to marketing; the Cloud, Software and Cybersecurity Division, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialised cybersecurity team; and the Investment Area of Making Science, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all Making Science areas.

With RAISING, the technology division, the company positions itself as a global leader in digital transformation and, thanks to its technological solutions ad-machina, Trust Generative AI, and Gauss AI, brands maximise their business results with Artificial Intelligence.

Additionally, the company participates in various ESG initiatives, notably the Climate Pledge, the United Nations Global Compact, and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to creating a positive impact on society.

• Over 800 users from Making Science, a pioneer in business AI applications, are already participating in the progressive adoption of the technology
  ● Making Science validating real-world use cases, developing adoption methodologies, and building technical accelerators to share their experience with clients
  ● This implementation strengthens Making Sciences’ position as a Google Cloud Premier Partner with six specialisations, including Generative AI

Chicago, April 9th, 2025 – Making Science, a technology and marketing consultancy specialising in digital business acceleration and a pioneer in business-applied artificial intelligence, has deployed Google Agentspace, Google Cloud’s innovative platform based on generative AI and intelligent agents. 

More than 800 Making Science users are already participating in the progressive adoption of Agentspace, which enables conversational interaction from a single interface with corporate applications such as Salesforce, SAP, Jira, BigQuery, and Atlassian, among many others, facilitating decision-making, data access, and execution of complex tasks. Upcoming milestones include the automation of key processes, such as sending SAP invoices directly from the platform.

Making Science has deployed this system as part of a broader approach to AI adoption that includes various gen AI solutions, with a structured department-by-department training model, an internal “AI Champions” program to support adoption and the integration of impact and return metrics.

“Choosing Google Agentspace reaffirms our commitment to technological innovation and our ability to lead real digital transformation from within. This initiative allows us not only to gain efficiency but also to learn from experience to better support our clients in their own generative artificial intelligence adoption processes,” explains José Antonio Martínez Aguilar, Founder and CEO of Making Science.

This implementation reinforces Making Science’s leadership as a pioneering company in the adoption of disruptive technologies and is part of its strategic plan, “AI Transformation Quarter”. This is a global program that promotes the integration of generative AI tools, process automation, and continuous training of the company’s teams.

Prepared to Lead Implementation for Clients

In addition to making its own processes more efficient, the adoption of Agentspace throughout its structure, from technical teams to business areas, positions Making Science as a strategic ally for companies interested in integrating this technology into their operations. Leveraging this hands-on experience, the company is validating use cases, developing adoption methodologies, and creating technical accelerators and integration templates. In parallel, knowledge and expertise are being generated to connect Agentspace with complex business environments and measure its impact with clear metrics of return and business value.

“With Agentspace, we advance in our collaboration with Google Cloud to enhance artificial intelligence in business environments. This technology represents the future of interaction with corporate data and applications. By implementing Agentspace at Making Science, we can transfer real learnings to our clients, accelerating adoption and maximising impact,” comments Álvaro Verdeja, COO – Cloud, AI, Cyber and Software at Making Science.

As a Google Cloud Premier Partner, Making Science strengthens its ability to accompany organisations in the implementation of solutions based on generative artificial intelligence, with an approach that combines technical knowledge, operational experience, and business vision. This implementation aligns with Google Cloud’s strategy to drive AI technology adoption through its network of certified partners.

About Making Science

Making Science is a global company specialising in digital acceleration that currently has more than 1,200 employees with presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, United Kingdom, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia, and the USA. As a consulting partner of Local Planet, the largest global network of independent media agencies, Making Science develops technological solutions and offers digital marketing, Adtech and Martech services, cloud technologies and software, and cybersecurity globally through delivery hubs that drive job creation and the availability of highly qualified technological talent.

Making Science consists of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creativity, data, and technology; RAISING, the Technology Division, which combines business experience with data science to offer advanced solutions based on AI applied to marketing; the Cloud, Software and Cybersecurity Division, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialised cybersecurity team; and the Investment Area of Making Science, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all Making Science areas.

With RAISING, the technology division, the company positions itself as a global leader in digital transformation and, thanks to its technological solutions ad-machina, Trust Generative AI, and Gauss AI, brands maximise their business results with Artificial Intelligence.

Additionally, the company participates in various ESG initiatives, notably the Climate Pledge, the United Nations Global Compact, and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to creating a positive impact on society.

• This new solution offers a comprehensive platform that spans the entire media investment process—from measurement to activation—helping advertisers maximise their results efficiently and scalable.

London, 20 February 2025- Making Science, a technology and marketing company specialsing in digital business acceleration, has launched its new technology solution, OptiPhi. This end-to-end platform allows advertisers to measure the impact of their campaigns and automatically manage their media spend to drive sales.  

The tool is based on a continuous measurement and optimisation approach that combines different methodologies to provide a holistic view of campaign performance. In addition, through Marketing Mix Modeling (MMM), OptiPhi analyses the impact of marketing strategies on sales, allowing advertisers to understand the return on investment (ROI) of each channel and optimise their budget more efficiently. 

In addition, its artificial intelligence-based attribution system adjusts the distribution of media spend in real-time, identifying the optimal channel mix without compromising user privacy. The platform also incorporates experimentation capabilities, allowing new growth opportunities to be evaluated through controlled testing and actionable data to improve strategy.

Beyond measurement, OptiPhi automatically activates these insights to optimise media spend. The platform adjusts budget allocation based on results and provides detailed incremental sales reports in real-time. With this automation, advertisers can make strategic, data-driven decisions more agilely and effectively.

‘The increasing fragmentation of the advertising ecosystem and restrictions on data access due to privacy regulations have transformed the digital marketing landscape. In this context, OptiPhi was created in response to the need for advertisers to make strategic, data-driven decisions in an increasingly complex environment. This comprehensive platform goes beyond measurement and enables real-time optimisation of media spend, ensuring efficiency and scalability,’ explains Paula Gómez, Global Director of AI, Data & Tech for Marketing at Making Science. 

With this launch, Making Science reinforces its commitment to innovation in marketing technology, providing tools that help brands maximise the impact of their strategies in a constantly evolving ecosystem.

About Making Science

Making Science is a global company specialising in digital acceleration with more than 1200 employees and a presence and technology development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science develops technology solutions and offers services in digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity at a global level, through delivery hubs that drive job creation and the availability of highly qualified technology talent. 

Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; RAISING, the Technology Division, which combines business expertise with data science to deliver advanced AI-based solutions applied to marketing; the Cloud, Software and Cybersecurity Division, with a team of more than 400 engineers and data scientists for the development of cloud-based solutions and a specialised cybersecurity team; and the Making Science Investment Area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.  

With RAISING, the technology division, the company is positioned as a global benchmark in digital transformation and, thanks to its ad-machina technology solutions, Trust Generative AI and Gauss AI, brands maximise their business results with Artificial Intelligence.

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on society.

Press Contact

Noelle Runo, Head of International Marketing & Communications

noelle.runo@makingscience.com

• This is the consultant’s sixth specialization, solidifying its leadership and unique partnership with Google Cloud.
• This recognition validates Making Science’s ability to optimize the development, deployment, and management of cloud applications for clients in sectors such as Retail, Telecoms, and E-commerce.

London, 17 February 2025 — Making Science, a technology consultancy specializing in business digital acceleration, has achieved the Google Cloud DevOps Services Specialization in the EMEA region. This recognition strengthens the strategic alliance between the two companies and positions Making Science as a leading partner in optimizing the development, deployment, and management of cloud applications for projects ranging from software optimization to advanced AI-based solutions.

The certification recognizes Making Science’s ability to improve the speed, quality, and resilience of software development on Google Cloud, enabling businesses to modernize their processes with advanced tools that facilitate the automation and operation of applications more efficiently. Implementing DevOps strategies helps reduce deployment times, improves application reliability, operational efficiency, and security, and enables organizations to respond more agilely to market demands while ensuring business continuity and reducing the time-to-market for new services.

In business environments where stability and response time are critical, the implementation of DevOps methodologies on Google Cloud has made it possible to maintain uptime exceeding 99.99%, minimize unforeseen downtime, and improve responsiveness during periods of increased traffic.

Businesses that implement DevOps solutions on Google Cloud with Making Science can accelerate software development by automating key tasks such as continuous integration and continuous delivery (CI/CD). At the same time, they gain agility and reduce the time to market for new products and services, ensuring the stability and optimal performance of applications. In addition, adopting advanced monitoring practices makes it possible to detect and correct incidents in real time, preventing interruptions and improving the user experience.

Its extensive experience in digital transformation projects with companies from all sectors enables Making Science to develop customized and scalable solutions. From cloud migration or application modernization to the implementation of infrastructures and the management of multi-cloud environments.

“This sixth Google Cloud specialization confirms our commitment to technological excellence and strengthens our relationship with a key strategic partner. In an environment where operational efficiency and speed of development are essential, having this certification allows us to offer our clients cutting-edge solutions that drive their digital transformation,” emphasizes Álvaro Verdeja, COO – Cloud, AI, Cybersecurity & Software at Making Science.

“The Google Cloud DevOps specialization strengthens our value proposition for clients in industries such as Retail, Telecommunications, or E-commerce. We have a highly trained team with experience in implementing advanced solutions, designed to improve the scalability, efficiency, and security of our clients’ technological infrastructures,” explains Rubén López, VP of Cloud Services and Cybersecurity at Making Science.

Making Science has an ecosystem of advanced Google Cloud tools, including Cloud Build, SecOps, Cloud Deploy, Cloud Logging, Artifact Registry, Gemini, and Cloud Monitoring. It also has expert professionals who implement advanced solutions to facilitate the automation of the software lifecycle, from development to production.

• Nick Waters will lead strategic growth in the region, strengthening Making Science’s position as a disruptive leader in the European market.

London, November 19th 2024: Making Science, a leading digital acceleration company specialising in data, artificial intelligence, and proprietary ad tech technologies, has announced the appointment of  Nick Waters as CEO for the UK, Northern and Central Europe.  Based in London, with extensive experience in business leadership and the technology market, Waters will be responsible for driving the company’s growth and expansion across Europe.  

Due to take up the role in February 2025, Waters brings over 20 years of experience in international media, digital, and advertising. He joins Making Science from Ebiquity Plc, where he was Group Chief Executive Officer. Before that, he spent 10 years at Dentsu Aegis Network – latterly as Executive Chairman UK & Ireland, and 12 years at Mindshare, rising to regional CEO of Europe,  Middle East, and Africa.

Commenting on Waters’ appointment, José Antonio Martínez Aguilar, Founder and Global CEO of Making Science, said, “We’re thrilled to have Nick on board as a driving force for the UK, Northern and Central European regions at a time of significant growth as an independent agency. His experience will be crucial for strategically advancing the continued development of Making Science in these markets.

”Waters’ appointment comes as the industry is experiencing a dynamic shift, prompting talent from the traditional big six agencies to explore new opportunities at independent agencies, such as Making Science. Offering agility, innovation, and client-centric focus, independent agencies are increasingly recognised as the preferred choice for brands seeking to provide cutting-edge solutions and drive unparalleled performance.

Waters commented, “Making Science is an incredibly exciting digital acceleration company, and this is a tremendous opportunity to join José and his team as the business enters the next phase of its global growth journey. 

As a company built for today’s and tomorrow’s marketing world backed by a brilliant team applying data science and artificial intelligence, Making Science turbo-charges competitive advantage for brands and I look forward to being involved.”

Waters’ appointment follows the announcement of Marcus Cooper as Business Director, UK, Brad Beiter as SVP of Customer Management, and José Luis Pulpón, (ex Google) as Managing Director for Making Science, Spain. These strategic hires play a vital role in Making Science’s global expansion to ensure the delivery of cutting-edge digital transformation solutions for its clients across industries. 

• ad-machina uses generative AI to streamline the creation, activation, measurement, and optimization of creative assets at scale in Meta.
• The tool incorporates new measurement, analytics, and optimization functionalities, closing the loop and optimization, closing the creative loop, and offering a 360° solution.
• ad-machina integrates data from product catalogs and other key metrics to effectively provide up-to-date ads.
• The platform offers automatic translation and adaptation of ads to different audiences, maximizing the global reach of your ads.

London, November 7, 2024—Making Science, a leading global digital transformation company, launches its innovative ad-machina technology for Meta. This end-to-end solution, designed to manage creative assets in advertising campaigns, allows companies to automatically create, activate, measure, and optimize their ads at scale using generative A– overcoming one of the main limitations companies face in today’s digital landscape.

In turn, ad-machina removes hurdles in traditional creative development by using generative AI by scaling advertising assets, including text, images, and video. This allows brands to automate the creative process of dynamic creatives, such as promotions, special offers, and featured products, automatically adapting them to user behavior and each company’s business interests. In this way, ads are not only more effective but also more profitable.

With this launch, ad-machina expands its analytics, measurement, and optimization capabilities, providing a complete solution for 360 creative management. The platform integrates key data from the brands’ product catalog and other internal indicators, such as profit margins and product category details, to keep ads up to date. In addition, ad-machina analyzes creative elements such as color or design and offers different insights into these aspects. The branding insights allow more accurate decisions to be made when creating new ads and ensuring that each element contributes to the campaign as a whole.

One of ad-machina’s most outstanding features is its ability to operate in multiple languages and adapt creatives to different markets and audiences by automatically translating ad elements. It allows brands to expand their global reach and impact.

“The ability to automate and personalize ad creation is crucial to optimize marketing campaigns. With ad-machina for Meta, we provide companies with a tool that allows them to create their creative assets and campaigns efficiently and in real-time while optimizing their advertising spend”, concludes Eduardo Sarciat, Managing Director of ad-machina at Making Science.

About Making Science

Making Science is a digital acceleration company with more than 1200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital, technology, and performance marketing services to an international audience. The areas in which Making Science operates are digital marketing and MarTech, software and cloud, and artificial intelligence and SaaS, with a firm commitment to innovation.

As part of its commitment to innovation, Making Science offers its clients the end-to-end capabilities required for consulting, development, integration, and maintenance of advanced IT solutions that offer maximum scalability, cost-effectiveness, and efficiency. In addition, it has a global network of delivery hubs that drive job creation and the availability of highly qualified technological talent for the development of projects that accelerate transformation and modernization.

Making Science participates in several ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organizations in its community with a strong commitment that will have a great impact in the future.

• Gauss Offline Data Connection generates up to 20% revenue growth through segmentation 
• Gauss Dynamic Creatives enables the optimisation of resources through advanced campaign personalisation

Madrid, 15 October 2024 – Making Science, a leading global digital transformation company and a Google Cloud Premier Partner for the Sell, Service and Build engagement models,  announced that two of its innovative technologies, Gauss Offline Data Connection and Gauss Dynamic Creatives, are now available on Google Cloud Marketplace. These tools enable businesses to optimise the effectiveness of their advertising campaigns by connecting offline data and automatically personalising creatives.

Gauss Offline Data Connection is designed to help companies automatically integrate offline data, such as in-store sales, bookings, and visits, into leading digital marketing platforms. By connecting this data with their online campaigns, companies can gain a more complete view of the customer journey and optimise their campaigns in real-time. This approach provides more accurate and relevant targeting, translating into increased revenue of up to 20%.

In addition, Gauss Dynamic Creatives enables companies to create dynamically personalised ads at scale based on user behavior. As consumers interact with products and services online, the tool automatically tailors ad elements, such as prices and descriptions, to the user’s specific needs. This advanced personalisation not only improves click-through rate (CTR) and conversion rate but also strengthens brand awareness, allowing companies to reduce creative costs while optimising campaigns.

“With the availability of Gauss Offline Data Connection and Gauss Dynamic Creatives on Google Cloud Marketplace, we can offer businesses a complete solution that covers both offline data optimisation and large-scale creative personalisation,” said Eduardo Sarciat, Managing Director ad-machina at Making Science. “These tools maximise the return on advertising investment, optimise operational efficiency and significantly improve campaign results,” he adds.

Unifying offline data and dynamically personalised creatives allow companies to deliver more relevant ad experiences, driving both business results and user satisfaction.

“Bringing Making Science to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the digital marketing solutions on Google Cloud’s trusted, global infrastructure,” said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud. “Making Science can now securely scale and support customers on their digital transformation journeys.”

The addition of these new tools on Google Cloud Marketplace is a testament to Making Science’s relationship with Google Cloud. By combining Making Science’s digital marketing expertise with Google Cloud’s robust infrastructure, businesses can fully leverage the potential of their data and optimise their marketing campaigns efficiently.

About  Making Science

Making Science is a digital acceleration company with more than 1200 employees and a presence and technology development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers services in digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent. 

Making Science is comprised of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a dedicated cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; and the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.  

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.

Making Science

Mónica González, Marketing and Communication Manager – monica.gonzalez@makingscience.com T. 91 309 02 09

Making Science Communications Office

Victoria Blanc | vblanc@kreab.com | T. 635 590 319

Raúl de Pablos | rdepablos@kreab.com | T. 635 586 496

José Luis González | jlgonzalez@kreab.com | T. 661 850 384

London, September 11 2024: Making Science, a leading digital acceleration company specialising in data, artificial intelligence and proprietary ad tech technologies, is pleased to announce the appointment of Marcus Cooper as the New Business Director, UK. The appointment comes at a pivotal time for the company, following the recent announcement of up to €40 million in investment from the SOPEF fund, underscoring Making Science’s determination to accelerate its growth and enhance its service offerings.

In this role, Cooper will oversee the company’s commercial strategy, consolidate strategic partnerships, drive revenue goals, and identify growth opportunities in the UK region. With an extensive background in sales and business development, he brings over 18 years of experience in scaling businesses and leading high-performance teams in the digital and technology sectors.

The recent SOPEF funding will be directed towards expanding Making Science’s subsidiary, Making Science Marketing & AdTech, enabling the company to deliver even greater value to its clients and continue the development of its proprietary technologies.

Commenting on the announcement, José Antonio Martínez Aguilar, CEO of Making Science, said, “The combined expertise of Marcus Cooper marks a new chapter in Making Science’s growth journey. With SOPEF’s substantial investment backing, we are well-positioned to expand our footprint and enhance our service offerings to clients worldwide. We are thrilled to have Marcus onboard to bring our commercial success in the UK to new heights.”

Cooper, who will be based in London, echoed the enthusiastic sentiment: ‘’It is an exciting time to be part of a company that is at the forefront of digital innovation. I am eager to work alongside a high-performing team and contribute to Making Science’s mission of helping businesses navigate and thrive in an increasingly digital world.”

Cooper’s appointment coincides with the addition of José Luis Pulpón as Managing Director for Making Science, Spain. A former Google executive, Pulpón brings long-standing expertise in the digital space, particularly in digital marketing and ad technology. His leadership is expected to bolster Making Science’s expansion across Europe.

These appointments further signal Making Science’s commitment to reinforcing its leadership team with seasoned professionals who can drive profitability and innovation. As the company continues to broaden its global footprint, these strategic hires will play a vital role in delivering on Making Science’s promise of cutting-edge digital transformation solutions for clients across industries.

About Making Science

Making Science is a digital acceleration company that currently has more than 1,200 employees and a presence and technological development in 15 markets: Spain, Portugal, Mexico, Colombia, France, Italy, UK, Ireland, Sweden, Denmark, Norway, Finland, Germany, Georgia and USA. As a consulting partner of Local Planet, the world’s largest network of independent media agencies, Making Science offers digital marketing, Adtech and Martech, cloud technologies and software, and cybersecurity services globally, through delivery hubs that drive job creation and the availability of highly skilled technology talent.

Making Science is composed of 4 business lines: the Global Digital Agency with Technology, with 360 digital advertising services that integrate strategic planning, creative, data and technology; the Cloud, Software and Cybersecurity business, with cloud-based solutions that deploy data intelligence and a specialised cybersecurity team; the Artificial Intelligence and SaaS division, with more than 400 engineers and data scientists for the development of platforms and digital solutions with AI technology applied to marketing; and the Making Science Investment area, with Ventis and TMQ, as a line of business diversification and implementation of the capabilities of all areas of Making Science.

In addition, the company participates in various ESG initiatives, including the Climate Pledge, the United Nations Global Compact and the Pledge1% initiative, supporting non-profit organisations in its community with a strong commitment to making a positive impact on the future.