Learn more
Date
Client
Industry
Nara Media has driven excellent performance for our ‘The Walking Dead: No Man’s Land’ title across all channels. They are responsive, flexible, transparent and are always exploring ways to help support Next Games’ growth. We look forward to working with Nara Media on our future releases.
Next Games, a Netflix external studio, is a premier developer of licensed mobile games based on global entertainment franchises. They specialize in creating deeply social and authentic gaming experiences, such as those inspired by the hit series Stranger Things and The Walking Dead, focusing on engaging fans through high-quality interactive storytelling.
The developer needed to scale its global user base for its flagship titles while navigating an increasingly expensive and crowded mobile gaming market. Their main struggle was maintaining a profitable Return on Ad Spend (ROAS) while targeting high-value players who would not only download the game but also engage in long-term gameplay and in-app purchases.
The strategy involved implementing advanced automated creative testing and data-driven audience modeling to identify the most engaged player segments. By leveraging machine learning algorithms to optimize real-time bidding across multiple digital networks, the team was able to prioritize high-intent users and dynamically adjust creative assets based on performance, ensuring maximum efficiency for every dollar spent.
The collaboration resulted in a significant boost in high-quality acquisitions and a more sustainable cost-per-install (CPI) structure. By optimizing the funnel from initial impression to in-game conversion, Next Games achieved a stronger ROAS and solidified its position in the competitive mobile landscape, proving the effectiveness of a data-first acquisition strategy.
