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Working with Nara Media allowed us to scale our complex Paid Social campaigns globally at a time of hyper-growth. The team are friendly and responsive, and they provided bespoke reporting and creative solutions. I would highly recommend working with them.Working with Nara Media allowed us to scale our complex Paid Social campaigns globally at a time of hyper-growth. The team are friendly and responsive, and they provided bespoke reporting and creative solutions. I would highly recommend working with them.
Deliveroo is a leading online food delivery marketplace that connects millions of customers with the best local restaurants and grocery stores. Operating across numerous markets globally, the company has transformed the way people access food by providing a fast, reliable, and technology-driven delivery network that supports both small independent eateries and major national chains.
The primary objective for Deliveroo was to maximize their presence and conversion rates within a highly saturated and competitive delivery market. They faced the constant pressure of rising customer acquisition costs and the need to maintain brand top-of-mind awareness in real-time. The challenge lay in optimizing their digital campaigns to ensure they were capturing high-intent traffic at the most critical decision-making moments—meal times—while ensuring that their marketing spend remained efficient and scalable across different geographic regions.
The strategy focused on a sophisticated restructuring of their search and social advertising through hyper-local targeting and automated bidding solutions. By leveraging real-time data and advanced audience segmentation, the team was able to tailor messaging to specific neighborhoods and consumer preferences. This data-driven approach allowed Deliveroo to react dynamically to market changes and competitor activity, ensuring that their ads were not only visible but also highly relevant to the immediate needs of the consumer, thereby streamlining the path from initial search to final order.
Through this refined digital strategy, Deliveroo achieved a significant improvement in their overall campaign performance and ROI. The optimization led to a substantial increase in order volume and a more efficient cost per acquisition, allowing the brand to consolidate its market share. By successfully aligning their advertising efforts with real-time consumer demand, Deliveroo proved that a data-centric approach to local marketing could drive sustainable growth even in the most demanding delivery landscapes.
